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Sell With a Story: Gemstones by Chakra
Bridal Jewelry Trends To Watch in 2026
What’s New on Stuller.com for Fall 2025
jewelry selling tips

5 Ways to Increase Jewelry Sales During the Holiday Season

Facebook Twitter Linkedin The peak of the selling season is here. Customers are actively shopping, and now is the time to make sure

A Letter From Our Leadership Team: Holiday 2025

Dear Valued Partner, As the holiday season approaches and we celebrate Stuller’s 55th anniversary, I want to take a moment to thank you

A Wickedly Good Celebration of Color

As one of 2025’s most anticipated film releases, Wicked is casting its spell not just on audiences — but on fashion and color

Sell With a Story: Gemstone Phenomena

Gemstones have captivated humankind for centuries, each one a product of geological artistry and time. Among the most enchanting are phenomenal gemstones —
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Celebrating 55 Years of Stuller

In 1970, a young entrepreneur named Matt Stuller began a journey that would transform the jewelry industry with a single purpose — offer an unmatched selection of quality products, expert and friendly service, and experiences that are easy, fast, and reliable. What started as a one-man operation delivering findings to local jewelers along the gulf coast has grown into one of the most trusted names in the business, serving tens of thousands of customers across the globe with innovation and heart.

Fine Jewelry Essentials That Sell Year-Round

Facebook Twitter Linkedin Imagine a customer walking into your store for the first time. Whether they’re celebrating a special occasion, marking an anniversary,
best diamond center stone cut

Top 10 Engagement Ring Center Stone Shapes

When couples come to you in search of an engagement ring, one of the first decisions they’ll face is also one of the most emotional: Which shape should their center stone be? The shape of a diamond or gemstone sets the tone of the entire design — classic or modern, soft or structured, bold or understated. It’s more than just a silhouette; it’s a reflection of personal style and identity.

Stuller Trend Report — Falling for These Design Styles in Findings

This fall, three design styles are stealing the spotlight: accented shanks that amplify sparkle and individuality, sleek bezel settings that balance modern edge with timeless appeal, and hidden halos that shimmer with unexpected brilliance. Our newest findings blend classic craftsmanship with on-trend design — giving you everything you need to create jewelry your customers can’t resist.

Top Instagram Practices for Jewelry Businesses

Social media has become one of the most valuable tools for jewelry businesses to reach new audiences, strengthen customer relationships, and tell their

6 Jewelry Trends Shaping Holiday Gifts in 2025 

Facebook Twitter Linkedin The busiest selling season of the year is right around the corner, and the work you put in now sets