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How to Help Customers Choose Their Wedding Bands
What’s New on Stuller.com: July 2026 
Amber Glow Gemstones: Summer’s Trending Hues
multicolor gemstones

How to Create With Color: Experimenting With Gradients

Facebook Twitter Linkedin Color is one of the most powerful tools in jewelry design and one of the most sought-after trends among today’s
What's New on Stuller.com Updates

What’s New on Stuller.com: June 2026

Checkout on Stuller.com has been updated with improved performance, a modernized design, simplified shipping options, enhanced shipment visibility, and greater insight into Stuller First® savings — all while maintaining the familiar ordering experience customers know and trust.

Award-Winning Jewelry Designs of 2026

Facebook Twitter Linkedin Each year, the jewelry industry recognizes exceptional craftsmanship, innovation, and artistry through a variety of prestigious design competitions. From editor-selected
custom jewelry design

6 Steps for Walking Your Customer Through the Custom Jewelry Design Process

Today's jewelry buyers want something personal, meaningful, and uniquely theirs. Whether they're celebrating a milestone, honoring a loved one, or simply expressing their individual style, many customers walk into a showroom with an idea of how they want a piece to feel, but not necessarily a clear vision of what it should look like.
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Case by Case Custom Jewelry Displays

Custom Jewelry Displays: Elevate Your Showcase With Stuller’s Case by Case®

Whether you’re refreshing your showcases, redesigning your store’s aesthetic, or incorporating your signature brand colors into every display, Case by Case® makes it easy to transform your vision into reality.

Gemstones With Organic Features

Facebook Twitter Linkedin There’s a growing interest in jewelry that feels less predictable or uniform and more individual and intentional. This overarching demand

Stuller Trend Report: Freeform, Organic, and Sculptural Jewelry

Facebook Twitter Linkedin Across the industry, there is a shift away from rigid symmetry and highly structured silhouettes in favor of pieces that

Four Off-Season Marketing Tactics for Jewelers

Facebook Twitter Linkedin Every jewelry store experiences slower seasons throughout the year. After major holidays and peak bridal periods pass, foot traffic can
New Catalog: Stuller Packaging & Displays 2026–2027

A First Look at Stuller’s New Catalog: Packaging & Displays 2026–2027

With thoughtfully organized categories, trend-forward products, customizable branding solutions, and flexible merchandising options, Packaging & Displays 2026–2027 gives jewelry businesses the tools they need to create cohesive presentations that stand out in today’s competitive retail environment.

Guiding Personalization With Acrostic Jewelry

Facebook Twitter Linkedin Personalization continues to be one of the most effective ways to connect with today’s jewelry buyer. Whether through birthstones, engraving,