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Sell With a Story: Gemstone Phenomena
Celebrating 55 Years of Stuller
Fine Jewelry Essentials That Sell Year-Round
best diamond center stone cut

Top 10 Engagement Ring Center Stone Shapes

When couples come to you in search of an engagement ring, one of the first decisions they’ll face is also one of the most emotional: Which shape should their center stone be? The shape of a diamond or gemstone sets the tone of the entire design — classic or modern, soft or structured, bold or understated. It’s more than just a silhouette; it’s a reflection of personal style and identity.

Stuller Trend Report — Falling for These Design Styles in Findings

This fall, three design styles are stealing the spotlight: accented shanks that amplify sparkle and individuality, sleek bezel settings that balance modern edge with timeless appeal, and hidden halos that shimmer with unexpected brilliance. Our newest findings blend classic craftsmanship with on-trend design — giving you everything you need to create jewelry your customers can’t resist.

Top Instagram Practices for Jewelry Businesses

Social media has become one of the most valuable tools for jewelry businesses to reach new audiences, strengthen customer relationships, and tell their

6 Jewelry Trends Shaping Holiday Gifts in 2025 

Facebook Twitter Linkedin The busiest selling season of the year is right around the corner, and the work you put in now sets
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Sell With a Story: Dark and Romantic Gemstones for Fall

As the seasons shift, so do the colors that capture the attention of fashion-conscious customers. In the fall, this spotlight turns to gemstones

Symmetry Jewelers: A Legacy of Art, Family, and the Spirit of New Orleans

When I think about New Orleans, I think about tradition, artistry, culture, and stories that have been carefully passed down through generations. It’s the kind of city where meaning, history, and significance is etched in the fabric of every street. Jewelry often carries those same qualities, which is why my recent conversation with the team at Symmetry Jewelers felt so perfectly in tune with the city they’ve called home for 50 years.

Why You Should Attend the Gemvision® Virtual Summit 2025

Facebook Twitter Linkedin The jewelry industry is evolving at lightning speed. Global style trends shift, customer demand for custom grows, and technology continues

Shop the Look: 2025 Emmys

View this post on Instagram A post shared by Stuller, Inc. (@stullerinc) The Emmys have always been more than an industry awards show
colored center stone engagement rings

Sell With a Story: Colorful Center Stones for Engagement Rings

Engagement rings have long been a symbol of love and commitment, but today’s couples are redefining tradition. Colored center stones are growing in popularity, offering a way to showcase individuality, personality, and deep symbolism. Whether through rare colored diamonds or vibrant gemstones, these unique choices bring fresh meaning to a timeless tradition. Let’s explore the rainbow of options and their special significance.

Top 5 In-Case Selling Solutions for a Successful Proposal Season

Proposal season is right around the corner, which means customers will soon be walking through your doors searching for their perfect ring —