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Diamonds & Gemstones

Diamonds & Gemstones
Emmie Montet

Diamond Education: A Guide to Calibrated Lab-Grown Diamonds

In the consistently evolving world of fine jewelry, lab-grown diamonds have emerged as a remarkable part of the diamond industry. Within this industry, calibrated lab-grown diamonds stand out for their precision and consistency, offering jewelers and consumers alike an unparalleled blend of beauty and reliability. But what are calibrated lab-grown diamonds?

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diamond screening and testing
Business Savvy
Guy Borenstein

Behind the Scenes of Stuller’s Diamond Screening Lab

What does it take to sell a diamond? Of course, it must have a brilliant sparkle and hit the right price point. But, above all, there is an element of trust that is necessary to close the sale. In today’s market, there is no greater currency than trust.

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ruby july birthstone
Diamonds & Gemstones
Kristen Chauvin

Sell With a Story: July Birthstone Guide

As the truest symbol of passion and strength, Ruby is known throughout history as one of the most desirable and famous gemstones. Its rich red hue and fiery gleam catch the eye and hold attention. Though held dear by those born in the height of summer, Ruby is a gemstone adored by all, worn year-round, and is always in style. Let’s take a comprehensive look at this magnificent gemstone and see why it’s the perfect option to celebrate every July birthday.

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moonstone birthstone jewelry
Diamonds & Gemstones
Taylor Dizor

Sell With a Story: June Birthstone Guide

June is a unique month within the world of birthstones, offering a trio of enchanting options: Alexandrite, Pearl, and Moonstone. Each carries its own distinct beauty and rich history, providing diverse and captivating options. Whether a customer is enthralled by the remarkable color-changing properties of Alexandrite, the timeless elegance and organic nature of Pearl, or the ethereal glow of Moonstone, there is a stunning and one-of-a-kind option out there to celebrate all born in June.

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emerald birthstone jewelry
Diamonds & Gemstones
Amberly Champagne

Sell With a Story: May Birthstone Guide

Emerald, the illustrious birthstone of May, has captivated hearts for centuries with its lush green hue and timeless allure. This precious gemstone holds a rich history and symbolism that make it a cherished option in any jewelry collection. Although it holds special significance for those born in May, Emerald is an all-around classic favorite that has experienced a recent surge in popularity. Let’s embark on a journey through the world of Emerald and discover the enchanting qualities that make it so desirable.

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diamond birthstone
Diamonds & Gemstones
Olivia Billet

Sell With a Story: April Birthstone Guide

Diamonds have captivated humanity for centuries with their unparalleled beauty and timeless elegance. As the birthstone for April, these brilliant gemstones hold a special significance for those born in this month and beyond. In this comprehensive guide, we’ll delve into the rich history, care tips, and diverse options available in the world of diamonds, empowering jewelers to engage customers with knowledge and confidence.

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diamond grading report
Diamonds & Gemstones
Heather Fontenot

The Essentials of Diamonds With Grading Reports

What is the most valuable asset in the jewelry industry? I’ll give you a hint. It doesn’t sparkle and it can’t even be bought. The answer is trust and reliability. Given today’s competitive retail landscape, this is paramount for jewelers looking to build lasting relationships with customers. 

 

As purveyors and sellers of precious stones and beautiful jewelry that can carry a lot of significance, offering products that come with a guarantee of quality is a necessity. One of the most effective ways to do this is by selling diamonds with a grading report. 

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Sell With a Story: March Birthstone Guide
Diamonds & Gemstones
Amberly Champagne

Sell With a Story: March Birthstone Guide

Aquamarine — known best for its hue reminiscent of the ocean’s depths — holds a special place in the world of gemstones and the hearts of jewelry lovers. The telltale light, pure blue color of March’s birthstone is mesmerizing in the way tranquil waters capture the eye and soothe the soul. With so many possibilities available for showing off this meaningful gemstone, let’s dive into the world of Aquamarine.

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Diamonds and Gemstones With Known Origin: What Is Provenance?
Diamonds & Gemstones
Amberly Champagne

Diamonds and Gemstones With Known Origin: What Is Provenance?

Today’s consumer landscape is growing increasingly focused on transparency, ethical consciousness, and authenticity. It drives their trust. For us as jewelers, that means we have a responsibility to educate ourselves on the importance of provenance when it comes to diamonds and gemstones. But what does this mean? Let’s dive into the significance of a stone’s origin, how it impacts both the industry and the consumer, and how you can leverage this knowledge for future sales.

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Sell With a Story: February Birthstone Guide
Diamonds & Gemstones
Emily Graffagnino

Sell With a Story: February Birthstone Guide

Vivid and vivacious, Amethyst is a captivating gemstone that graces those born in the month of February with its rich hues. While fairly common for a gemstone, it is well-loved and possesses a strong legacy within the jewelry world. The versatility and meaning of Amethyst make it a brilliant choice not only for those celebrating a February birthday, but for all those who love color and beauty.

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