Diamonds & Gemstones

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Moissanite for Bridal

Fiery Moissanite: A Perfect Choice for Bridal Designs

Fall in love with Moissanite as a cost-friendly diamond alternative.

One look at the pristine brilliance of Moissanite makes it easy to understand its growing popularity for engagement rings, anniversary and eternity bands, and men’s bands. This gorgeous, lab-grown gem offers more than its across-the-room sparkle. Its high durability (9.25 on the Mohs scale) and affordability make it increasingly attractive to couples who want new choices for their bridal rings. Think Big  Couples vary in how much they want to spend on an engagement ring, reflecting their priorities. Today, many want read more…

SWAS Black Rose Cut Diamonds

Sell With a Story: Black Rose-Cut Diamonds

Black is Back — and Rose-Cut

Black diamonds are back in fashion. So are rose-cut stones. And when you put them together, you have a distinctive combination that lends itself to custom designs. Black rose-cut diamonds offer customers a look that stands out from the crowd as sophisticated, personal, and elegant.  I’m all about big and sparkly, but not every customer feels that way. Many prefer a subtler, understated look that intrigues the eye. Also, women who lead active read more…

Lab-Grown Diamonds: Knowing What You’re Getting

The key to your success and your customer’s happiness is getting what you paid for.

All signs indicate that the lab-grown diamond’s market share will continue to grow. This assortment lets you offer customers more options — with lab-grown, customers can choose a better color or larger diamond for the same price as a natural diamond. Lab-grown diamonds often give you a better margin, a read more…

Gemstones To Inspire Your Vacation Dreams — Let’s Go!

Gemstones to fit your favorite vacation destinations

Pack your bags, load your car, and hit the road to head to the airport, and let’s take that much-needed time to de-stress and refresh. Let’s pretend, however briefly, that these past 16 months reside in the distant past — barely a flicker in our memories. We’ll make this summer read more…

Sell With a Story: Earth to Market™ Gemstones

Stones with a known origin are making waves in our industry

What Are Earth to Market™ Gems?  Stuller’s Earth to Market gemstones are gemstones of known origin, a significant initiative for us. We have undertaken it because it’s good for you, our customers, good for your customers who will increasingly want this information, and good for the industry.  Benefits of Earth to Market Gems  Help read more…

Sell With a Story: Moissanite

Learn all about the radiant wonder of lab-created Moissanite

From the Stars: The History of Moissanite In 1893, French chemist Henri Moissan was examining rock samples in Canyon Diablo, Arizona. Peering inside a meteor crater, he came across a bevy of sparkling stones and mistakenly identified them as diamonds. They weren’t. These crystals were silicon carbide — aka, Moissanite. read more…

Sell With a Story: All Things Green

Green gemstones to help you feel the luck of the Irish

Is it really March already? The calendar says so, and that can only mean we Northern Hemisphere dwellers will soon be welcoming in spring and packing up our winter wardrobes. But March means more than just spring — it also means St. Patrick’s Day is on the way! Wednesday, March read more…

Sell With a Story: Color Pairings That Pop

Check out these eye-catching color pairings

Think back to the stones that have dominated jewelry center pieces for years past. If you’re like many, you probably immediately thought of the big four stones: diamonds, sapphires, emeralds, and rubies. No one can deny their beauty, but as customers’ tastes evolved, beauty alone isn’t enough. They want something read more…

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Sell With a Story: Beyond the Yellow Brick Road

Explore the history of gold and beautiful gemstones that complement this precious metal

As a child watching The Wizard of Oz in years, I was too mesmerized by the wonder of Dorothy finding herself in a magical new world to take in all the details. Emerald City? That I understood. Ditto for her Ruby Slippers. But yellow bricks? Only years later, watching the read more…

Bicolor and Color Change Gemstones for the Colorful Enthusiast

Be amazed with unique bicolor and color change gemstones

Gemstones are all beautiful in their own special and unique ways, but there are some that just have a way of catching the eye. Bicolor and color change gemstones are scientific marvels that intrigue you with their color diversity. Want to impress your customers with these fascinating gems? Let’s dive read more…

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