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Diamonds & Gemstones

zircon december birthstone jewelry
Diamonds & Gemstones
Alissa Talbot

Sell With a Story: December Birthstone Guide

Rounding out the end of the year is a special time for many, especially those born in December. This month stands apart from most in that there are not one but three fascinating birthstones — Turquoise, Tanzanite, and Zircon — that celebrate the uniqueness of everyone celebrating a birthday this month. With a wealth of history, symbolism, and stunning visual features, the December birthstones are perfect for jewelry styles rich with meaning and exceptional for holiday gifts.

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December 6, 2024 No Comments
november birthstone guide
Diamonds & Gemstones
Alissa Talbot

Sell With a Story: November Birthstone Guide

As November unfolds, we would like to spotlight two vibrant and meaningful birthstones: Citrine and Topaz. These gemstones are more than just November birthstones; they carry rich histories, unique meanings, and are cherished for their beauty and symbolism. For jewelers, understanding the nuances of Citrine and Topaz can help in crafting memorable shopping experiences and meaningful recommendations. Let’s take a look at these two stones and how they can bring joy and delight to your customers.

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November 1, 2024 No Comments
october birthstone guide
Diamonds & Gemstones
Alissa Talbot

Sell With a Story: October Birthstone Guide

At the turn of the season, October’s birthstones offer unique charm and a vibrant array of colors that make them ideal choices for memorable gifts or special pieces of jewelry. Known for their fascinating colors and the potential for versatile designs, both Opal and Tourmaline captivate all with their beauty and depth of symbolism. Whether through the dynamic fire of Opal or the spectrum of hues found in Tourmaline, these gemstones provide jewelers with the perfect opportunity to present distinctive offerings that reflect the bold personalities of those born during October. 

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October 4, 2024 No Comments
September birthstone sapphire
Diamonds & Gemstones
Kristen Chauvin

Sell With a Story: September Birthstone Guide

As September rolls in, we turn our attention to one of the most beloved and versatile gemstones: Sapphire. Known for its deep blue hue, Sapphire is a classic choice for fine jewelry that appeals to both traditional and contemporary tastes. The September birthstone has a rich history, vibrant symbolism, and a durability that makes it ideal for everyday wear. Let’s delve into the fascinating world of Sapphire and uncover the mysteries that make for the best conversation starters with customers.

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September 6, 2024 No Comments
august birthstone guide
Diamonds & Gemstones
Kristen Chauvin

Sell With a Story: August Birthstone Guide

As August rolls in, we prepare to celebrate those born during this sunny month with two birthstones that boast stunning color and outstanding visual appeal — Peridot and Spinel. Peridot, the more popular of the two, is prized for the rare and extreme conditions of its formation. Spinel has seen a recent surge in interest from contemporary jewelry buyers as it is a cost-effective alternative to Ruby and comes in a variety of other colors. Let’s explore these fascinating gemstones and discover all the possibilities available for honoring those born in August.

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August 2, 2024 No Comments
Diamonds & Gemstones
Emmie Montet

Diamond Education: A Guide to Calibrated Lab-Grown Diamonds

In the consistently evolving world of fine jewelry, lab-grown diamonds have emerged as a remarkable part of the diamond industry. Within this industry, calibrated lab-grown diamonds stand out for their precision and consistency, offering jewelers and consumers alike an unparalleled blend of beauty and reliability. But what are calibrated lab-grown diamonds?

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July 19, 2024 No Comments
diamond screening and testing
Business Savvy
Guy Borenstein

Behind the Scenes of Stuller’s Diamond Screening Lab

What does it take to sell a diamond? Of course, it must have a brilliant sparkle and hit the right price point. But, above all, there is an element of trust that is necessary to close the sale. In today’s market, there is no greater currency than trust.

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July 17, 2024 No Comments
ruby july birthstone
Diamonds & Gemstones
Kristen Chauvin

Sell With a Story: July Birthstone Guide

As the truest symbol of passion and strength, Ruby is known throughout history as one of the most desirable and famous gemstones. Its rich red hue and fiery gleam catch the eye and hold attention. Though held dear by those born in the height of summer, Ruby is a gemstone adored by all, worn year-round, and is always in style. Let’s take a comprehensive look at this magnificent gemstone and see why it’s the perfect option to celebrate every July birthday.

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July 5, 2024 No Comments
moonstone birthstone jewelry
Diamonds & Gemstones
Taylor Dizor

Sell With a Story: June Birthstone Guide

June is a unique month within the world of birthstones, offering a trio of enchanting options: Alexandrite, Pearl, and Moonstone. Each carries its own distinct beauty and rich history, providing diverse and captivating options. Whether a customer is enthralled by the remarkable color-changing properties of Alexandrite, the timeless elegance and organic nature of Pearl, or the ethereal glow of Moonstone, there is a stunning and one-of-a-kind option out there to celebrate all born in June.

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June 7, 2024 No Comments
emerald birthstone jewelry
Diamonds & Gemstones
Amberly Champagne

Sell With a Story: May Birthstone Guide

Emerald, the illustrious birthstone of May, has captivated hearts for centuries with its lush green hue and timeless allure. This precious gemstone holds a rich history and symbolism that make it a cherished option in any jewelry collection. Although it holds special significance for those born in May, Emerald is an all-around classic favorite that has experienced a recent surge in popularity. Let’s embark on a journey through the world of Emerald and discover the enchanting qualities that make it so desirable.

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May 3, 2024 No Comments