Diamonds & Gemstones

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Sell With a Story: Moissanite

Learn all about the radiant wonder of lab-created Moissanite

From the Stars: The History of Moissanite In 1893, French chemist Henri Moissan was examining rock samples in Canyon Diablo, Arizona. Peering inside a meteor crater, he came across a bevy of sparkling stones and mistakenly identified them as diamonds. They weren’t. These crystals were silicon carbide — aka, Moissanite. read more…

Sell With a Story: All Things Green

Green gemstones to help you feel the luck of the Irish

Is it really March already? The calendar says so, and that can only mean we Northern Hemisphere dwellers will soon be welcoming in spring and packing up our winter wardrobes. But March means more than just spring — it also means St. Patrick’s Day is on the way! Wednesday, March read more…

Sell With a Story: Color Pairings That Pop

Check out these eye-catching color pairings

Think back to the stones that have dominated jewelry center pieces for years past. If you’re like many, you probably immediately thought of the big four stones: diamonds, sapphires, emeralds, and rubies. No one can deny their beauty, but as customers’ tastes evolved, beauty alone isn’t enough. They want something read more…

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Sell With a Story: Beyond the Yellow Brick Road

Explore the history of gold and beautiful gemstones that complement this precious metal

As a child watching The Wizard of Oz in years, I was too mesmerized by the wonder of Dorothy finding herself in a magical new world to take in all the details. Emerald City? That I understood. Ditto for her Ruby Slippers. But yellow bricks? Only years later, watching the read more…

Bicolor and Color Change Gemstones for the Colorful Enthusiast

Be amazed with unique bicolor and color change gemstones

Gemstones are all beautiful in their own special and unique ways, but there are some that just have a way of catching the eye. Bicolor and color change gemstones are scientific marvels that intrigue you with their color diversity. Want to impress your customers with these fascinating gems? Let’s dive read more…

The Big 3: Emerald, Ruby, and Sapphire Reign Supreme in the World of Gemstones

Unique stories about the three most iconic gemstones in our collection.

Year-round, Sapphires, Rubies, and Emeralds are the most sought-after gemstones. Treasured for their rich, brilliant hues, they have fascinated and bewitched all who lay eyes on them. Is it any wonder we designate them as the Big Three? And during the holiday season, the demand for these breathtaking stones grows read more…

Gemstones for All: Five Gemstones for Men and Women

There is a gemstone out there for anyone

Brooches, Chains. Pendants. Rings. Gentlemen have a number of accessory options available and adding gemstones to fashion choices only allows for additional self-expression. Conventional wisdom would lead you to believe that gemstones are only features of women’s accessories and jewelry. But, times are changing, and developing trends would suggest otherwise. read more…

Sell With a Story: Aquamarine

Aquamarine has long been considered a divisive stone; you either love them or love to hate them. With its unique color — non-replicable in nature — Aquamarine could be the enigma we all seek. Historical Background Adopted as March’s birthstone in 1912, Aquamarine has had varied uses throughout the centuries. read more…

Cursed Diamonds and Gemstones: All That Glitters Isn’t Gold

This Halloween, we are diving into the purported curses surrounding some seriously spooky stones

Last year, we covered gemstone superstitions — and that blog post has been trending online ever since. This year, just in time for the scariest day of the year, we’re going to dive into the fearsome folklore surrounding some (in)famous and cursed diamonds and gemstones. Sinister Beauty: The Hope Diamond read more…

Specialty Diamonds for Fashionistas

Explore hues that catch the eye with specialty diamonds

Amplify sophistication with chic, trendy specialty diamonds, the new darling of fashionistas and organic connoisseurs. Do these two groups agree on anything? Definitely — on these intriguing diamonds. Customers can choose from an array of conversation starters featuring distinctive colors, textures, and shapes. Many of these diamonds are rose cut, read more…

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