Tag Results: sell with a story

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Sell With a Story: Tanzanite

Broader color variations offered from this classic gem

Everyone has a favorite gemstone, whether it’s classic blue, cheeky pink, sunny yellow, or icy white. Sell With a Story is here to help expand those horizons and turn even the most timid gemstone purveyor into a strong-selling, gemstone enthusiast. This time, I’m going to discuss the mineral zoisite and read more…

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Sell With a Story: Speckled Quartz

Get to know one of the most unusual varieties of quartz: Speckled Quartz

I am so excited to introduce you to one of my favorite new stones: speckled quartz. I first saw this curious and unique material when I was at the Intergem show in Idar-Oberstein, Germany. Idar’s rich gem mining and cutting history continue with the addition of this otherwise overlooked variety read more…

Sell With a Story: Tourmaline Gemstones

Learn some basics about captivating, colorful tourmaline gemstones in this installment of Sell With a Story

Every design can benefit from a well-placed pop of color — and there’s perhaps no gemstone better suited for this than tourmaline. With its clean lines, elongated crystals, and range of colors, tourmaline gemstones are just what you need for eye-catching, vivid center stones. A more contemporary design might use read more…

Sell With a Story: Spinel Gemstones

Learn more about Spinel, a colorful, versatile gemstone, in this installment of Sell With a Story

GIA has said “Spinel is a good candidate for the title of ‘History’s Most Underappreciated Gem.’” And it could not be truer. Throughout history, Spinel has had a privileged yet unknown heyday. It appears in everything from the British Crown Jewels and the Austrian Imperial Crown, to the Russian coronation read more…

Sell With a Story: Tsavorite, Demantoid, and Mint Green Garnet

Learn more about the three green varieties of January’s birthstone, garnet.

What do pomegranates have to do with garnets? Garnet’s name comes from the Latin word granatum, meaning “pomegranate.” More specifically, garnet refers to the vibrant red seeds of the pomegranate fruit — but while Rhodolite and Mozambique garnet may be the most widely known shades, garnet actually comes in a read more…

Sell With a Story: Blue Zircon Gemstones

Learn more about Blue Zircon, one of December’s three blue birthstones

Blue Zircon combines a gorgeous teal color with fiery brilliance akin to diamonds. In fact, for centuries, people confused colorless zircon with diamond. Shop Blue Zircon gemstones on Stuller.com Deceptive Appearances However, diamonds aren’t the only thing zircon gets confused with. Many consumers think zircon is the same gemstone as read more…

Sell With a Story: Pink Tourmaline Gemstones

The inspirational and aspirational qualities of October's birthstone

Make no mistake. Pink Tourmaline gemstones are honored to be October’s birthstone. But in all her beauty, grace, and style, she has far greater ambitions. No, she doesn’t want to rule the world. She does want to find her way into every woman’s jewelry chest. And her savvy plan begins read more…

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Sell with a Story: Rubies

Read more about July's birthstone and its deep history and hue

Who can resist the luscious red of Rubies? Their vibrant color commands attention and garners more than a lingering look. Those with July birthdays have every reason to celebrate their special gemstone. And since it is the “King of Precious Gems,” Ruby enjoys a passionate following from many devotees. Shop read more…

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Sell With a Story: Aquamarine

Read all about March's birthstone— a cool, calming, bright blue beauty

“Aquamarine happens to be one of the most popular gemstones of them all.”   Most Americans choose blue as their favorite color. So it’s no surprise that aquamarine exerts a powerful allure that reaches far beyond its status as March’s birthstone. In fact, Aquamarine happens to be one of the most read more…

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3 Easy Tactics to Sell More Colorful Gemstone Engagement Rings

Gemstone knowledge + A wide selection + Crafty merchandising = Closing the sale

Colorful gemstone engagement rings are having a moment.   Whether it’s a gemstone stackable, birthstone necklace, or ombré stones set in a customer’s favorite color, today’s shoppers are using colored gemstones to showcase their unique style. In fact, designers all around the world are embracing the rainbow trend, which makes now the perfect time read more…

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