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sell with a story

emerald birthstone jewelry
Diamonds & Gemstones
Amberly Champagne

Sell With a Story: May Birthstone Guide

Emerald, the illustrious birthstone of May, has captivated hearts for centuries with its lush green hue and timeless allure. This precious gemstone holds a rich history and symbolism that make it a cherished option in any jewelry collection. Although it holds special significance for those born in May, Emerald is an all-around classic favorite that has experienced a recent surge in popularity. Let’s embark on a journey through the world of Emerald and discover the enchanting qualities that make it so desirable.

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diamond birthstone
Diamonds & Gemstones
Olivia Billet

Sell With a Story: April Birthstone Guide

Diamonds have captivated humanity for centuries with their unparalleled beauty and timeless elegance. As the birthstone for April, these brilliant gemstones hold a special significance for those born in this month and beyond. In this comprehensive guide, we’ll delve into the rich history, care tips, and diverse options available in the world of diamonds, empowering jewelers to engage customers with knowledge and confidence.

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Diamonds & Gemstones
Amberly Champagne

Sell With a Story: March Birthstone Guide

Aquamarine — known best for its hue reminiscent of the ocean’s depths — holds a special place in the world of gemstones and the hearts of jewelry lovers. The telltale light, pure blue color of March’s birthstone is mesmerizing in the way tranquil waters capture the eye and soothe the soul. With so many possibilities available for showing off this meaningful gemstone, let’s dive into the world of Aquamarine.

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Diamonds & Gemstones
Emily Graffagnino

Sell With a Story: February Birthstone Guide

Vivid and vivacious, Amethyst is a captivating gemstone that graces those born in the month of February with its rich hues. While fairly common for a gemstone, it is well-loved and possesses a strong legacy within the jewelry world. The versatility and meaning of Amethyst make it a brilliant choice not only for those celebrating a February birthday, but for all those who love color and beauty.

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garnet january birthstone
Diamonds & Gemstones
Kristen Ber

Sell With a Story: January Birthstone Guide

Celebrate those January babies with a gemstone that mirrors the fiery spirit of the new year — Garnet. Though most popular in its deep red hues, this versatile gemstone unlocks a variety of options that are perfect for anyone born in the first month of the year.

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moissanite vs diamonds and moissanite engagement rings
Diamonds & Gemstones
Nick Susz

Sell With a Story: Moissanite vs. Diamonds

In the ever-evolving world of fine jewelry, trends in colorless gemstones — particularly when they are used as center stones — are constantly shifting. Recent years have witnessed a surge in demand for larger total carat weights and lab-grown options. To navigate this landscape successfully, jewelers must understand the unique qualities of various gemstones and tailor their sales strategies accordingly.

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Sell With A Story
Nick Susz

Sell With a Story: Shades of Sapphire

Dive into the historical significance of September’s birthstone with key selling points, gemstone care tips, and Stuller’s vast selection of natural and lab-grown sapphires.

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barbiecore gemstones
Inspiration & Trends
Taylor Dizor

Sell With a Story: Barbiecore Gemstones

Everyone looks good with a little sparkle and a pop of pink, right? With the anticipation of the upcoming Barbie movie, pop culture is brimming with the iconic style seen from the epitome of femininity — a movement called Barbiecore. First introduced by Mattel in 1959, Barbie has left an indelible mark on the world of fashion. Even today, we are seeing her ever-evolving style and trend-setting presence inspire us to embrace self-expression.

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lucky gemstones
Sell With A Story
Heather Fontenot

Sell With a Story: Lucky Gemstones

Are your customers feeling the luck of the Irish? As St. Patrick’s Day gets ever closer, let’s get in the spirit by talking about the special meanings behind gemstones that gives them a little luck. Throughout history, gemstones have always carried significance to the wearer. Some are believed to provide protection while others inspire lasting love. Many believe birthstones and zodiac gemstones bring luck, confidence, power, and prosperity to the wearer.

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