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lucky gemstones
Sell With A Story
Heather Fontenot

Sell With a Story: Lucky Gemstones

Are your customers feeling the luck of the Irish? As St. Patrick’s Day gets ever closer, let’s get in the spirit by talking about the special meanings behind gemstones that gives them a little luck. Throughout history, gemstones have always carried significance to the wearer. Some are believed to provide protection while others inspire lasting love. Many believe birthstones and zodiac gemstones bring luck, confidence, power, and prosperity to the wearer.

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color of the year viva magenta gemstones
Diamonds & Gemstones
Heather Fontenot

Introducing the 2023 Color of the Year: Viva Magenta

As we know, entering a new year welcomes endless possibilities — a fresh start, exciting opportunities, and the courage to boldly reinvent our mindsets and environment. What better way to celebrate than with the latest announcement from the Pantone® Color Institute on the 2023 Color of the Year?

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Diamonds & Gemstones
Morgan Boudreaux

Sell With a Story: The Best of 2022

Facebook Twitter Linkedin This year has been filled with everything that sparkles, shimmers, and shines! We have covered trends, expanded our inventory, and shared many

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Ruby
Diamonds & Gemstones
Claire Lyon

Sell With a Story: Ruby Reimagined

Share on facebook Share on twitter Share on linkedin Relished through ancient treasury and entertainment alike, it is no surprise that Ruby has remained coveted

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