About the Author: Heather Fontenot

Heather Fontenot
Director of Diamond Merchandising

Heather Fontenot's Posts

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SWAS Black Rose Cut Diamonds

Sell With a Story: Black Rose-Cut Diamonds

Black is Back — and Rose-Cut

Black diamonds are back in fashion. So are rose-cut stones. And when you put them together, you have a distinctive combination that lends itself to custom designs. Black rose-cut diamonds offer customers a look that stands out from the crowd as sophisticated, personal, and elegant.  I’m all about big and sparkly, but not every customer feels that way. Many prefer a subtler, understated look that intrigues the eye. Also, women who lead active read more…

Lab-Grown Diamonds: Knowing What You’re Getting

The key to your success and your customer’s happiness is getting what you paid for.

All signs indicate that the lab-grown diamond’s market share will continue to grow. This assortment lets you offer customers more options — with lab-grown, customers can choose a better color or larger diamond for the same price as a natural diamond. Lab-grown diamonds often give you a better margin, a read more…

Specialty Diamonds for Fashionistas

Explore hues that catch the eye with specialty diamonds

Amplify sophistication with chic, trendy specialty diamonds, the new darling of fashionistas and organic connoisseurs. Do these two groups agree on anything? Definitely — on these intriguing diamonds. Customers can choose from an array of conversation starters featuring distinctive colors, textures, and shapes. Many of these diamonds are rose cut, read more…

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Diamond Education: How to Choose the Right Diamond Screener?

Protecting the integrity of your inventory is paramount. Understanding the differences between testing and screening while using the most appropriate instruments for each process will best protect your reputation. Selecting an Instrument With lab-grown Diamonds gaining a stronger presence in the marketplace, screeners and testers are no longer optional to read more…

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Diamond Education: How Does Stuller Uphold Its Diamond Screening Promise?

See how Stuller vows to protect its Diamond supply through extensive screening practices

How many undisclosed Lab-Grown Diamonds are you willing to sell? For Stuller, the answer is zero. That’s why we screen 100% of all colorless and near-colorless diamonds that pass through our hands. We uphold our diamond screening promise to protect you, the independent jeweler, your customers, and the industry. It is read more…

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Diamond Education: How are Lab-Grown Diamonds Created?

Learn the differences between CVD, HPHT, and their respective growing processes

Lab-grown diamonds are an increasingly popular, attractively priced center stone option. In the past few years, we’ve seen a growing trend among consumers toward interest and acceptance of lab-grown diamonds. In July 2019, MVI Marketing asked 1,154 millennial consumers aged 21–36 if they’d consider a lab-grown diamond for the center read more…

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Stuller Has Just Screened Its 1,000,000th Diamond!

See how this affects your business and what you can do to screen diamonds at your store

Earlier this year, Stuller opened its doors to an on-site, independently-operated GIA Melee Analysis Service. Since April, GIA has screened round, D-to-Z color melee from 0.9mm to 4.0mm parcels coming through the building— scanning 1,800 to 2,000 stones per hour! Well, guess what?   We’ve Just Screened our MILLIONTH Diamond! That’s right, more than read more…