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Amberly Champagne
Diamonds & Gemstones
Amberly Champagne

Sell With a Story: March Birthstone Guide

Aquamarine — known best for its hue reminiscent of the ocean’s depths — holds a special place in the world of gemstones and the hearts of jewelry lovers. The telltale light, pure blue color of March’s birthstone is mesmerizing in the way tranquil waters capture the eye and soothe the soul. With so many possibilities available for showing off this meaningful gemstone, let’s dive into the world of Aquamarine.

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March 1, 2024 No Comments
Diamonds & Gemstones
Amberly Champagne

Diamonds and Gemstones With Known Origin: What Is Provenance?

Today’s consumer landscape is growing increasingly focused on transparency, ethical consciousness, and authenticity. It drives their trust. For us as jewelers, that means we have a responsibility to educate ourselves on the importance of provenance when it comes to diamonds and gemstones. But what does this mean? Let’s dive into the significance of a stone’s origin, how it impacts both the industry and the consumer, and how you can leverage this knowledge for future sales.

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February 23, 2024 No Comments