

5 Strategies for Last-Minute Holiday Jewelry Sales
Boost holiday sales with strategies to enhance customer experience, build trust, and optimize your jewelry business for the busy season.
Boost holiday sales with strategies to enhance customer experience, build trust, and optimize your jewelry business for the busy season.
While the official day of love is approaching, I challenge you to look beyond Valentine’s Day and consider what it means to wear your heart on your sleeve. Or — better yet — your fingers, wrists, neck, and ears. The latest style trend being seen in the jewelry industry will fill you with a warm fuzzy feeling, and it has nothing to do with Valentine’s Day. Hearts are rising to the top of your customers’ jewelry wish lists and not just for Valentine’s Day, but it’s happening year-round.
You can feel the season of love in the air! As Valentine’s Day approaches, those filled with the spirit of love are on the hunt for the perfect expression. Whether romantic, familial, platonic, or self-directed, every form of love deserves to be celebrated with a unique and meaningful piece of jewelry.
See how this year’s hottest jewelry trends and aesthetics combine elegance and edge in styles that are sure to outlast the spooky season.
Dive into the season’s hottest jewelry trends and aesthetics that help to make an emotional connection with today’s trend-conscious buyer.
What are today’s jewelry buyers looking for? This is a perpetual question asked by retailers and designers alike as we try to satisfy the needs of our consumers. Today’s trends are often a good indicator of the direction we should head. But which trends should we follow and how can we avoid trends that will disappear quickly? With some solid research, I have noticed there are certain trends out there that stand apart from the rest.
The greatest question on every jeweler’s mind and the one our team that gets asked quite often is “What are the latest trends?” It’s a fair question. Consumers are always looking for what’s new, what’s hot, and what they should be buying.
Jewelry not only has a way of speaking to us, but it can also speak to others. It reflects our story, our journey, and our beliefs. Jewelry is our expression to a world that seeks to understand us.
With February just around the corner, the season of love is quickly approaching — and so are shoppers. This year, we take a closer look at inspiration for gifts that encourage and celebrate the unbound possibility of love rediscovered, redefined, and reimagined.
What a year! This year has brought so many amazing new things. A world now fully accessible to us after the pandemic has brought plenty of new and inspired pieces with noteworthy styles. The trends we’ve seen thrive among consumers are as stunning as they are lasting. You heard correctly — trends that last. The trends that are splashed on fashion magazine pages and arriving in jewelry stores are very likely here to stay as we move into a new year.