Discover the latest trends as consumers shop for gemstone engagement rings. Which gemstones are trending? Which questions are consumers asking before they buy?
Throughout history, gold has consistently represented wealth and status and served as a form of currency long before the advent of paper money. In the 1850s, the California Gold Rush drew tens of thousands of hopeful prospectors from all over the globe resulting in the largest mass migration up until that point in U.S. history. Back then, the price of gold was $20.67 per ounce.
Facebook Twitter Linkedin While early preparation is key for most businesses, it’s especially true for those in the jewelry industry. Between curating trending styles, marketing
The bridal trends of fall 2024 make an exciting landscape for jewelers to explore. By incorporating these distinct bridal jewelry trends — larger lab-grown diamonds, retro revival designs, bold cigar bands, luxurious double-row anniversary bands, harmonious two-tone rings, and hidden halos — you can craft a collection that resonates with the diverse desires of today’s brides.
Within the jewelry industry, customization is key to business growth and connecting your customers to exactly what they want. It goes without saying that the topic of customization has only grown over the years. In fact, Market Reports World forecasts the custom jewelry market to grow by millions of dollars before the end of the decade.
Choosing the right styles that will sell, investing your money where it makes the most sense, creating the right setup, and having solutions to every customer’s needs — there are many decisions that go into having a successful showcase within your jewelry store. These types of decisions can be stressful because each decision comes with a risk. So how do we go about minimizing the risk and maximizing the reward in the retail jewelry space?
Creating a unique experience that caters to how customers think and behave is a science. A customer’s perception of your jewelry through the case plays a role in imagining themselves wearing it. How the senses are engaged while shopping signals a memory that might illicit a positive association between the customer and your jewelry. The natural journey throughout the showroom influences their interest levels.
When I started my digital marketing career in 2011, a funny little quote stood out to me that has never left my mind.
“The best place to hide a dead body is the second page of Google.”
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The message is simple: if you want to be found on Google, you need to rank at the top of search results.
What does it take to sell a diamond? Of course, it must have a brilliant sparkle and hit the right price point. But, above all, there is an element of trust that is necessary to close the sale. In today’s market, there is no greater currency than trust.
Stuller professionals will provide important information and insights to help your company grow and guide you on the right path. Gain a comprehensive view into present and future industry trends, consumer behavior, and proven business strategies. We’ll uncover the obstacles and opportunities facing businesses, empowering you to confidently pave your path, drive your business ahead, and achieve success.