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Business Savvy

Business Savvy
Taylor Dizor

Everything to See at Stuller’s 2025 JCK Las Vegas Booths

The countdown is on! Team Stuller is packing our bags, finalizing our lists, and getting ready to head to Nevada for the biggest show of the year — JCK Las Vegas. There’s nothing like the energy of this event, and we can’t wait to see familiar faces, meet new ones, and show you everything we’ve been working on to bring your business to new heights.

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Business Savvy
Taylor Dizor

How to Re-Engage Your Customers This Spring

There’s something about spring that inspires a fresh start. As customers step out of winter hibernation and begin shopping for meaningful gifts, special occasions, or simply a treat for themselves, now is the perfect time to refresh your store and re-engage your audience. Small updates can spark big results — helping you attract attention, tell new stories, and create an experience that keeps customers coming back.

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Business Savvy
Cheryl Robichaux

Mother’s Day Gifts: Top Trends for 2025

With Mother’s Day just around the corner on May 10, now is the perfect time to Color Her World with ideal jewelry gifts across various price points. Stuller is here to ensure your Mother’s Day is a standout success with our ready-to-ship inventory, rapid delivery, and must-have designs.

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jeweler services
Business Savvy
Taylor Dizor

5 Ways to Scale Your Jewelry Business Without Growing Pains

Running a jewelry business is a labor of love, but growth often comes with challenges — expanding capabilities and talent, finding the right resources, and keeping up with customer demands. The good news? You don’t have to do it all yourself. With the right support, you can offer more without the added stress of hiring more staff, taking on more overhead, purchasing new equipment, or stretching your time too thin.

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302® Fine Jewelry
Jada Washington

5 Challenges Facing Retail Jewelers Today

We are one month down in the new year, and there is plenty of excitement to go around! As a business owner, the start of a new year signals opportunities for growth. But, I think it’s fair to admit that jewelry stores face day-to-day challenges that make it harder to scale and see success. From having the right assortment and price points to embracing new changes in the digital landscape, there are a fair number of obstacles to overcome.

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Business Savvy
Meagan Faul

Bullion Education 101: The Basics of Gold Investment

Throughout history, gold has consistently represented wealth and status and served as a form of currency long before the advent of paper money. In the 1850s, the California Gold Rush drew tens of thousands of hopeful prospectors from all over the globe resulting in the largest mass migration up until that point in U.S. history. Back then, the price of gold was $20.67 per ounce.

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Business Savvy
Cheryl Robichaux

Top Bridal Trends of Fall 2024

The bridal trends of fall 2024 make an exciting landscape for jewelers to explore. By incorporating these distinct bridal jewelry trends — larger lab-grown diamonds, retro revival designs, bold cigar bands, luxurious double-row anniversary bands, harmonious two-tone rings, and hidden halos — you can craft a collection that resonates with the diverse desires of today’s brides.

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easy jewelry customization
Business Savvy
Alex Stuller

Guide to Easy Jewelry Customization on Stuller.com

Within the jewelry industry, customization is key to business growth and connecting your customers to exactly what they want. It goes without saying that the topic of customization has only grown over the years. In fact, Market Reports World forecasts the custom jewelry market to grow by millions of dollars before the end of the decade.

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