In the bustling world of retail, jewelry stores are known for their elegance, sophistication, and the ability to make customers feel special with stunning collections. However, what truly captivates our hearts and brings an unexpected charm to these stores are their lovable dog mascots. These jewelry store mascots, adored by both staff and customers, play a vital role that goes beyond just being a cute face.
Your guide to starting the holiday selling season strong with brand-new products, marketing strategies, and tips and tricks that drive sales.
Formerly known as Fine Gold Designers, the brand is now known as José Echevarria Diseñador, and they have partnered with Stuller for their materials since 2000. In the beginning, everything was hand-made from a block of wax by José, painstakingly chiseled for many hours to get everything symmetric and looking great for each client. Making the casts and having them come out perfect every time was always a challenge.
In the ever-evolving world of jewelry, permanent jewelry has taken center stage in recent years. Jewelers and business owners understand that going beyond the basics is crucial to making your permanent jewelry business stand out in a sea of offerings. With more and more jewelers getting in on the action these days, ask yourself, “How can I step it up?” That’s where our expert advice comes in. Let’s check out five tips that will set your permanent jewelry business apart and embark on a journey to amplify your craftsmanship, innovation, and customer experience.
Posting on social media can be overwhelming. One way to ensure you stay on top of posting consistently is to plan out your weekly or monthly post calendar. This is a great way to look at upcoming holidays, promotions, and trends to ensure there are no missed opportunities for your brand on social.
The most anticipated and attended jewelry industry trade show in North America has finally arrived — JCK Las Vegas. Team Stuller has been hard at work making sure we have the latest and greatest for any jeweler looking to breathe fresh life into their showroom. Whether you will see us at the show or not, we are going to give you a sneak peek at these new items we are dying to share with you. Shop them in person on June 2-5, 2023, at our booths (#13089 and #54057) or 24/7 on Stuller.com.
Check out what’s in store when you register for the 2023 Gemvision Virtual Summit, one of our most popular, online events of the year.
Personalized experiences. Eye-catching designs. Pieces that tell a story. Today’s fine jewelry customer is looking for something that feels unique to them. They want something they’ll want to wear over again for years to come.
I’ve felt for a very long time that standing out in the retail market will depend on a business’ ability to create a memorable experience for their customers — one they will talk about with others and want to have again. Experiential retail is all about making each and every customer attach all those special parts of the buying experience to the actual purchase. For example, think about meeting a character at Disney World, building a stuffed animal at Build-A-Bear, or singing “Take Me Out to the Ballgame” during the seventh inning stretch at a baseball game. All these pieces of the experience factor into the value of the purchase and stay in your mind.