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Business Savvy

Business Savvy
Cheryl Robichaux

Get Started in Merchandising Your Showcases

Having well-stocked showcases with all the essential pieces will enhance the overall aesthetic appeal of your store, creating a welcoming, professional environment. Our merchandising experts have put together this list of 10 essential selling systems and solutions to help you get started.

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upselling retail strategies for jewelers
Business Savvy
Tori Olivier

Upselling Your Retail Experience

Are you delivering the utmost value to your customers? Maximizing their shopping experience ensures continued business opportunities, future sales, and a loyal customer base. To accomplish this, you need to exceed expectations and enrich the retail experience. When you become a one-stop shop for every need your customers might have as they choose their next gift or the engagement ring of a lifetime, you provide unparalleled value.

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Business Savvy
Cheryl Robichaux

The Dog Blog: Meet A Few Jewelry Store Mascots

In the bustling world of retail, jewelry stores are known for their elegance, sophistication, and the ability to make customers feel special with stunning collections. However, what truly captivates our hearts and brings an unexpected charm to these stores are their lovable dog mascots. These jewelry store mascots, adored by both staff and customers, play a vital role that goes beyond just being a cute face.

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Business Savvy
Cheryl Robichaux

Discovering the Artistry of José Echevarria Diseñador

Formerly known as Fine Gold Designers, the brand is now known as José Echevarria Diseñador, and they have partnered with Stuller for their materials since 2000. In the beginning, everything was hand-made from a block of wax by José, painstakingly chiseled for many hours to get everything symmetric and looking great for each client. Making the casts and having them come out perfect every time was always a challenge.

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permanent jewelry business
Business Savvy
Taylor Dizor

Beyond Basics: Elevating a Permanent Jewelry Business for Jewelers

In the ever-evolving world of jewelry, permanent jewelry has taken center stage in recent years. Jewelers and business owners understand that going beyond the basics is crucial to making your permanent jewelry business stand out in a sea of offerings. With more and more jewelers getting in on the action these days, ask yourself, “How can I step it up?” That’s where our expert advice comes in. Let’s check out five tips that will set your permanent jewelry business apart and embark on a journey to amplify your craftsmanship, innovation, and customer experience.

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Business Savvy
Kori-Kate Comeaux

Proven Strategies for Jewelers Who Want to Create Engaging Content

Posting on social media can be overwhelming. One way to ensure you stay on top of posting consistently is to plan out your weekly or monthly post calendar. This is a great way to look at upcoming holidays, promotions, and trends to ensure there are no missed opportunities for your brand on social.

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