Skip to content

Business Savvy

how to sell jewelry online
Business Savvy
Hunter Trahan

Choosing the Right E-Commerce Platform to Start Selling Jewelry Online

The way consumers shop for jewelry has changed. Today’s customers are researching online, browsing collections from their phones, and expecting a seamless digital experience — even if they ultimately make their purchase in-store. As a result, e-commerce is no longer reserved for large national retailers. It has become an essential part of growth, visibility, and customer convenience for jewelry businesses of all sizes.

Read More »
February 13, 2026 No Comments
Business Savvy
Noelle White

7 Tips for Photographing Engagement Rings

When it comes to marketing your jewelry, high-quality photography can make all the difference. This is especially true for engagement rings — pieces where its crucial to sell the romance factor and help the customer envision wearing one. The right photo can capture a ring’s brilliance, emotional significance, and craftsmanship all in one shot. Whether you’re working with a smartphone or a professional camera, these simple tips will help you create standout images that drive interest and sales.

Read More »
August 6, 2025 No Comments
Business Savvy
Taylor Dizor

Everything to See at Stuller’s 2025 JCK Las Vegas Booths

The countdown is on! Team Stuller is packing our bags, finalizing our lists, and getting ready to head to Nevada for the biggest show of the year — JCK Las Vegas. There’s nothing like the energy of this event, and we can’t wait to see familiar faces, meet new ones, and show you everything we’ve been working on to bring your business to new heights.

Read More »
May 14, 2025 No Comments
Business Savvy
Taylor Dizor

How to Re-Engage Your Customers This Spring

There’s something about spring that inspires a fresh start. As customers step out of winter hibernation and begin shopping for meaningful gifts, special occasions, or simply a treat for themselves, now is the perfect time to refresh your store and re-engage your audience. Small updates can spark big results — helping you attract attention, tell new stories, and create an experience that keeps customers coming back.

Read More »
April 25, 2025 No Comments
Business Savvy
Cheryl Robichaux

Mother’s Day Gifts: Top Trends for 2025

With Mother’s Day just around the corner on May 10, now is the perfect time to Color Her World with ideal jewelry gifts across various price points. Stuller is here to ensure your Mother’s Day is a standout success with our ready-to-ship inventory, rapid delivery, and must-have designs.

Read More »
April 9, 2025 No Comments
jeweler services
Business Savvy
Taylor Dizor

5 Ways to Scale Your Jewelry Business Without Growing Pains

Running a jewelry business is a labor of love, but growth often comes with challenges — expanding capabilities and talent, finding the right resources, and keeping up with customer demands. The good news? You don’t have to do it all yourself. With the right support, you can offer more without the added stress of hiring more staff, taking on more overhead, purchasing new equipment, or stretching your time too thin.

Read More »
February 26, 2025 No Comments
jeweler challenges trending jewelry
302® Fine Jewelry
Jada Washington

5 Challenges Facing Retail Jewelers Today

We are one month down in the new year, and there is plenty of excitement to go around! As a business owner, the start of a new year signals opportunities for growth. But, I think it’s fair to admit that jewelry stores face day-to-day challenges that make it harder to scale and see success. From having the right assortment and price points to embracing new changes in the digital landscape, there are a fair number of obstacles to overcome.

Read More »
January 31, 2025 No Comments
Business Savvy
Meagan Faul

Bullion Education 101: The Basics of Gold Investment

Throughout history, gold has consistently represented wealth and status and served as a form of currency long before the advent of paper money. In the 1850s, the California Gold Rush drew tens of thousands of hopeful prospectors from all over the globe resulting in the largest mass migration up until that point in U.S. history. Back then, the price of gold was $20.67 per ounce.

Read More »
November 22, 2024 No Comments