Tag Results: trends

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On-Trend Bridal Pieces for Spring 2020

Offer these design trends as engagement season approaches

Engagement season is upon us, and with that comes couples looking to find their dream rings.  Our bridal team has researched to determine the trends we believe will be the most inspirational and impactful this year.  Browse the intriguing designs below to guide your customers through this exciting time, and create your best Bridal read more…

Shining Stars: Oscars 2020 Jewelry Trends

One overarching theme dominated the red carpet on Hollywood's biggest night

Did you happen to watch the 92nd Academy Awards last night? How are we feeling about the jewelry looks from the red carpet?   Last night, we saw actors, directors, musicians, and others get together to celebrate the art of cinema. Parasite, a South Korean dark comedy thriller, took home read more…

Top 3 Valentine’s Day Trends for 2020

Personalized jewelry, rose gold, and symbols will captivate customers

Standard Valentine’s Day gifts include chocolates, wine, flowers, and jewelry. And while some of these gifts can be picked up on the way home from work, jewelry purchases require a little more preparedness. Alas, there are always customers who need something last minute. You know, the customer who rushes in — read more…

Introducing Classic Blue: Pantone® 2020 Color of the Year

Classic Blue rings in a new decade to instill calm and confidence

Classic Blue: 2020 Color of the Year Last week, the color aficionados at the Pantone® Color Institute announced Classic Blue — a timeless, enduring hue — as the 2020 Color of the Year. This tranquil shade is suggestive of our desire for a dependable and stable foundation as we cross read more…

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Here are the Hottest Valentine’s Day Jewelry Trends This Year

We've got you covered for all your last-minute gift suggestions

The quintessential Valentine’s Day gifts include chocolate, wine, flowers, and jewelry. And while some of these gifts can be picked up on the way home from work on February 14th (not recommended), jewelry purchases require a little more preparedness. But alas, there are always those last-minute stragglers. Luckily, you’ve prepared for read more…

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Stock These New Winter Jewelry Trends to Warm the Wardrobe

Stay cool in colder weather with these trendy new pieces

It’s the first day of winter! And that means today is also the shortest day of the year—so take action. With nightfall closing in faster than usual, today’s colder weather calls for layer upon layer of show-stopping style. Suggest these new winter jewelry trends to warm your customers’ wardrobes. Celebrate read more…

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Stock These 4 Styles Just in time for Engagement Season

Prepare for holiday engagements with these on-trend favorites

Yes, it’s really Engagement Season Who doesn’t love this time of year? With the holiday season upon us, there’s electricity in the air! Luckily for retailers, Black Friday sales and Cyber Monday sales were incredibly strong this year. Hopefully, this signals an even stronger holiday shopping season in the weeks to come. But read more…

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How to Target Self-Purchasers on Pinterest

Don't forget about this large customer segment with overwhelming buying power

You know, we spend a whole lot of time talking about millennials. We’re constantly pondering questions like: How do we reach them? What messages do we use to target millennials? How in the world do we get them to buy more diamonds? By now, you’ve heard over and over that social media read more…

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Swarovski Trend Experts Explain How Millennials are the New Jewelry Generation

See how millennials are redefining jewelry, femininity, and cultural markers

Humans have practiced the art of body adornment with forms of jewelry since the dawn of time. And it’s always the current creative generation tasked with making that decoration relevant and meaningful. In today’s terms, they are millennials— the new jewelry generation. We examine their personal adornment, what they like to read more…

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The Bypass Ring: A Recurring Trend

Explore the past, present, and future of this twisted style

What is a Bypass Ring? Bypass Ring – A ring that coils around the finger, with the ends of the band passing each other on top. In some designs, the ends are completed with pavé or channel set diamonds. Others have larger diamonds set on or between the ends — Diamond read more…

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