Tag Results: selling

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3 Fundamentals for Small Business Saturday Success

How to handle your business during this hot holiday shopping event

The holidays are fast approaching, and customers are looking for the perfect gifts for those special people in their lives. This also marks some of the most highly anticipated shopping events inching closer. While Black Friday may be most talked about, the following day can bring even more shopping excitement and read more…

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Sell With a Story: Citrine Gemstones

See what Elizabeth has to say about November's beautiful birthstone

Affordable and fashionable, Citrine’s warm yellow shades captivate the viewer. The color reminds us of aspen trees in the fall — a vivid orange-yellow so intense it takes your breath away. This is the brilliant, energizing shade of Citrine we love, as do many other fans of this mesmerizing gemstone. read more…

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Sell with a Story: Rubies

Read more about July's birthstone and its deep history and hue

Who can resist the luscious red of Rubies? Their vibrant color commands attention and garners more than a lingering look. Those with July birthdays have every reason to celebrate their special gemstone. And since it is the “King of Precious Gems,” Ruby enjoys a passionate following from many devotees. Shop read more…

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Sell With a Story: How are Pearls Formed?

Read our latest installment all about June's brilliant birthstone

How are pearls formed? Discover pearl’s allure perfect for June and far beyond—   To limit pearls to June birthdays would be a lot like limiting water to streams and ponds. Pearl beauty, appeal, and style — whether freshwater or saltwater — finds its way into almost every woman’s wardrobe. read more…

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Sell With a Story: Emerald Gemstones

Read more about May's birthstone and its extensive gemological history

Let’s go back to the Emerald City of Oz and forget about clicking the heels of our ruby slippers. Let’s click our emerald slippers instead as we enter the realm of emerald beauty. This irresistible force has long exerted a powerful attraction on the rich and famous, from the rulers of read more…

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Sell With A Story: Diamond History

Read all about diamonds and their fascinating journey through time

Diamonds remain one of the most fascinating and dynamic substances on Earth. Their unique molecular structure makes the hardest materials known to man. And when polished, of course, their brilliance is beyond compare.   Here’s a bit of diamond history to help you sell with a story. Meet “Lucy” To read more…

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Sell With a Story: Aquamarine

Read all about March's birthstone— a cool, calming, bright blue beauty

“Aquamarine happens to be one of the most popular gemstones of them all.”   Most Americans choose blue as their favorite color. So it’s no surprise that aquamarine exerts a powerful allure that reaches far beyond its status as March’s birthstone. In fact, Aquamarine happens to be one of the most read more…

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Sell with a Story: Amethyst Uses & Benefits

Amethyst Uses | February’s Birthstone When we think about amethyst, its extraordinary color comes to mind. For February birthdays, that color is purple — a rich, sumptuous, radiant purple. A royal purple. From its earliest discovery, amethyst’s sumptuous shade has cast a spell, one that bewitches even today. Its gorgeous read more…

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Sell With a Story: Garnet Gemstones

Elizabeth Raffel shares her insights about storytelling and selling gemstones

Romancing the Stone Try to imagine a world without stories. You can’t? Join the club. Stories shape everything we experience, learn and imagine. We love to hear them and share them. Stories tap into emotion and help build relationships. Good stories are re-told many times. This makes storytelling a powerful read more…

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How Your Jewelry Store Layout Affects the Shopping Experience

Your store's design can make customers feel at ease and entices them to stay awhile

With a lengthy background in retailing and store design, I’m always looking at how to improve a store’s environment. And I’m always amazed at how easy it is for store owners to forget how to look at their stores from a customer’s viewpoint. With independent jewelers having to compete against big box read more…

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