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Joe Varino

What’s New on February 2024

Whether you’ve been a loyal customer since the beginning or you’re just starting your journey with us, our goal is to make sure offers you a shopping experience that is easy, reliable, and full of innovation — all to support your success

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best center stones for holiday engagement rings
Diamonds & Gemstones
Sarah Whisnant

Sell With a Story: Popular Center Stones for Engagement Rings

With the holiday season swiftly approaching, there is a certain magic in the air that brings warm feelings of love and romance to mind. As jewelers, we get to play a small part in that magic! According to Wedding Wire and Great Bridal Expo, 40% of all proposals take place between Thanksgiving and Valentine’s Day. Couples are preparing now for their special moment, so what can you do to help make the moment perfect?

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Inspiration & Trends
Angela Daigle

Bridal Beyond Tradition: Fall 2023 Stuller Brochure

Step into a world where tradition meets modernity with Stuller’s Fall 2023 Bridal Beyond Tradition brochure. This season, we are thrilled to present a selection of exquisite lab-grown diamond engagement rings and wedding bands that redefine what it means to be a bride or a groom.

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diamond clarity 4Cs of diamonds
Diamonds & Gemstones
Olivia Billet

What You Need to Know About Diamond Clarity

Among the 4Cs of diamonds, clarity possesses a unique role and significance. It dives into the diamond’s inner world, telling a story of a journey through time. The concept of clarity allows us to understand a diamond’s history, formation, and the forces that shaped it. Let’s look at diamond clarity, what it means, and how you can use it to spark a conversation with a customer.

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Business Savvy
Cheryl Robichaux

Discovering the Artistry of José Echevarria Diseñador

Formerly known as Fine Gold Designers, the brand is now known as José Echevarria Diseñador, and they have partnered with Stuller for their materials since 2000. In the beginning, everything was hand-made from a block of wax by José, painstakingly chiseled for many hours to get everything symmetric and looking great for each client. Making the casts and having them come out perfect every time was always a challenge.

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barbiecore gemstones
Inspiration & Trends
Taylor Dizor

Sell With a Story: Barbiecore Gemstones

Everyone looks good with a little sparkle and a pop of pink, right? With the anticipation of the upcoming Barbie movie, pop culture is brimming with the iconic style seen from the epitome of femininity — a movement called Barbiecore. First introduced by Mattel in 1959, Barbie has left an indelible mark on the world of fashion. Even today, we are seeing her ever-evolving style and trend-setting presence inspire us to embrace self-expression.

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