Here’s some light reading for you before you prep for holiday: a “social media dictionary” with a breakdown of marketing terms and phrases that you may or may not have heard before. I remember when I was still in school, someone used the word “copy” in front of me for read more…
In our younger days, we greeted summer with unrivaled excitement. If spring represents rebirth, summer inevitably brings growth and reflection. While we may have outgrown those glorious summer breaks, we can still seize the summer season to focus our efforts on jewelry store branding. So, between your beach trip and read more…
Meet Kevin Metz, CMO In my role as Chief Marketing Officer (CMO) at Stuller, I’m exposed to thousands of customer websites each year. Time and time again, I’m amazed by what jewelers are able to accomplish through their individual websites and unique digital experiences. Top-selling superheroes are able to garner significant online read more…
Today’s market is fast-paced. Consumers want information that is quick, easy, and disappears in 24 hours . . . Wait, WHAT? It’s true! One of the newest ways users absorb information is through disappearing content on social media. In other words, top-performing content is here-today-and-gone-tomorrow. This social media phenomenon is known as Stories read more…
The bride-to-be in your store has probably been planning her special day for a while now — perhaps even since she was a young girl. More often than not, she has a good idea of the type of engagement ring she’s going after. She’ll bring along clippings from a magazine or share read more…
Karen Morvan, Stuller’s Brand Strategist, explains the concept of jewelry brand identity, why it matters, and how you can identify yours. Brands are everywhere—they are tasted in our food, sewn into our styles, and imprinted on our hearts. That said, did you know that nearly 80% of the estimated read more…
According to Pinterest, there are 10 billion recommendations served every day. 10 billion. That’s overwhelming. As members of the jewelry world, we know we have to maintain an active Pinterest presence to keep up. The platform lends itself well (arguably better than the rest) to our industry’s visual elements. But read more…
Newly inducted into Team Stuller, I began in May 2017 as a Customer Ambassador where I help to maintain and foster relationships with our valued customers. Since my start, I’ve leapt headfirst into learning all there is to know about jewelers and their business. So fortunately, attending Bridge sessions alongside read more…
Are you on Facebook but haven’t figured out the right way to advertise? Never fear, this article will help expand your reach to new levels. With the right merchandise, messaging and marketing guidance, you can have customers telling the world (literally) how great your store is. If you are in need read more…
I’m currently responsible for all things marketing, including print/catalogs, digital/Stuller.com, customer experience, content, events, social media, and PR. I love my role. It’s the best job I’ve ever had, primarily because I’ve been granted the opportunity to drive significant change in the way Stuller markets its brand. I have the read more…
