Tag Results: birthstone

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Sell with a Story October 2020

Sell With a Story: Black Opal

Learn all about mysterious, moody black opal

A sunset, tropical waters, watercolor paintings, Holi color clouds, the galaxy. You might be asking, “What do these have in common?” If you have ever seen an opal, you likely already know. Considered one of the most colorful stones available within the industry, opals show many colors all in one read more…

Sell With a Story: Tsavorite, Demantoid, and Mint Green Garnet

Learn more about the three green varieties of January’s birthstone, garnet.

What do pomegranates have to do with garnets? Garnet’s name comes from the Latin word granatum, meaning “pomegranate.” More specifically, garnet refers to the vibrant red seeds of the pomegranate fruit — but while Rhodolite and Mozambique garnet may be the most widely known shades, garnet actually comes in a read more…

Sell With a Story: Blue Zircon Gemstones

Learn more about Blue Zircon, one of December’s three blue birthstones

Blue Zircon combines a gorgeous teal color with fiery brilliance akin to diamonds. In fact, for centuries, people confused colorless zircon with diamond. Shop Blue Zircon gemstones on Stuller.com Deceptive Appearances However, diamonds aren’t the only thing zircon gets confused with. Many consumers think zircon is the same gemstone as read more…

Sell With a Story: Pink Tourmaline Gemstones

The inspirational and aspirational qualities of October's birthstone

Make no mistake. Pink Tourmaline gemstones are honored to be October’s birthstone. But in all her beauty, grace, and style, she has far greater ambitions. No, she doesn’t want to rule the world. She does want to find her way into every woman’s jewelry chest. And her savvy plan begins read more…

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Sell With a Story: How are Pearls Formed?

Read our latest installment all about June's brilliant birthstone

How are pearls formed? Discover pearl’s allure perfect for June and far beyond—   To limit pearls to June birthdays would be a lot like limiting water to streams and ponds. Pearl beauty, appeal, and style — whether freshwater or saltwater — finds its way into almost every woman’s wardrobe. read more…

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Sell With a Story: Emerald Gemstones

Read more about May's birthstone and its extensive gemological history

Let’s go back to the Emerald City of Oz and forget about clicking the heels of our ruby slippers. Let’s click our emerald slippers instead as we enter the realm of emerald beauty. This irresistible force has long exerted a powerful attraction on the rich and famous, from the rulers of read more…

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Sell With A Story: Diamond History

Read all about diamonds and their fascinating journey through time

Diamonds remain one of the most fascinating and dynamic substances on Earth. Their unique molecular structure makes the hardest materials known to man. And when polished, of course, their brilliance is beyond compare.   Here’s a bit of diamond history to help you sell with a story. Meet “Lucy” To read more…

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Sell With a Story: Aquamarine

Read all about March's birthstone— a cool, calming, bright blue beauty

“Aquamarine happens to be one of the most popular gemstones of them all.”   Most Americans choose blue as their favorite color. So it’s no surprise that aquamarine exerts a powerful allure that reaches far beyond its status as March’s birthstone. In fact, Aquamarine happens to be one of the most read more…

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Sell with a Story: Amethyst Uses & Benefits

Amethyst Uses | February’s Birthstone When we think about amethyst, its extraordinary color comes to mind. For February birthdays, that color is purple — a rich, sumptuous, radiant purple. A royal purple. From its earliest discovery, amethyst’s sumptuous shade has cast a spell, one that bewitches even today. Its gorgeous read more…

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Sell With a Story: Garnet Gemstones

Elizabeth Raffel shares her insights about storytelling and selling gemstones

Romancing the Stone Try to imagine a world without stories. You can’t? Join the club. Stories shape everything we experience, learn and imagine. We love to hear them and share them. Stories tap into emotion and help build relationships. Good stories are re-told many times. This makes storytelling a powerful read more…

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