In today’s ever-changing digital landscape, businesses across all industries are adapting and evolving to meet the growing demands of online shoppers. At Stuller, our experts and teams are constantly striving to redefine online jewelry shopping to make it easy, reliable, innovative, and intuitive for you.
Formerly known as Fine Gold Designers, the brand is now known as José Echevarria Diseñador, and they have partnered with Stuller for their materials since 2000. In the beginning, everything was hand-made from a block of wax by José, painstakingly chiseled for many hours to get everything symmetric and looking great for each client. Making the casts and having them come out perfect every time was always a challenge.
Wedding bands present the perfect opportunity to provide a custom shopping experience. These rings are more than your everyday fashion jewelry. They are symbolic of a lifetime filled with commitment, love, and partnership. Why shouldn’t the experience of making a custom wedding band be just as significant?
The 2023 winner of our annual March Bridal Madness contest is Katelynne Eslick, owner of Sugar Plum Fine Jewelry in Glendive, Montana. Katelynne is a third-generation jewelry store owner with a love for custom jewelry! Learn more about Katelynne and her inspiration for her winning design below.
Explore all there is to enjoy in this latest edition of Stuller’s Bridal 2023-2024 catalog with new products, enhanced features, and more.
Check out what’s in store when you register for the 2023 Gemvision Virtual Summit, one of our most popular, online events of the year.
Personalized experiences. Eye-catching designs. Pieces that tell a story. Today’s fine jewelry customer is looking for something that feels unique to them. They want something they’ll want to wear over again for years to come.
I’ve felt for a very long time that standing out in the retail market will depend on a business’ ability to create a memorable experience for their customers — one they will talk about with others and want to have again. Experiential retail is all about making each and every customer attach all those special parts of the buying experience to the actual purchase. For example, think about meeting a character at Disney World, building a stuffed animal at Build-A-Bear, or singing “Take Me Out to the Ballgame” during the seventh inning stretch at a baseball game. All these pieces of the experience factor into the value of the purchase and stay in your mind.
Something that has become apparent in the last couple years is that a personalized shopping experience is key to standing out in the retail shopping market. As a result, 79% of retailers are investing in personalization, according to Forbes. In fact, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.
As a wholesale jewelry manufacturer, our teams create an astronomical amount of product in-house. For all of the jewelry findings you need to create custom jewelry, look no further than Stuller. We’re excited about our new series of highlighted stories called #FindingsFriday on Instagram. Today, we’re giving you an inside look at how we make the findings and componentry needed for designing multi-gemstone graduated drop earrings.