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February 2024

Diamonds & Gemstones
Amberly Champagne

Diamonds and Gemstones With Known Origin: What Is Provenance?

Today’s consumer landscape is growing increasingly focused on transparency, ethical consciousness, and authenticity. It drives their trust. For us as jewelers, that means we have a responsibility to educate ourselves on the importance of provenance when it comes to diamonds and gemstones. But what does this mean? Let’s dive into the significance of a stone’s origin, how it impacts both the industry and the consumer, and how you can leverage this knowledge for future sales.

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Business Savvy
Cheryl Robichaux

Get Started in Merchandising Your Showcases

Having well-stocked showcases with all the essential pieces will enhance the overall aesthetic appeal of your store, creating a welcoming, professional environment. Our merchandising experts have put together this list of 10 essential selling systems and solutions to help you get started.

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Jeweler Features
Taylor Dizor

A Stuller Love Connection

Love is such a beautiful experience and life-changing when shared. I’m talking about the kind of love that transcends time and space, weaving its magic into the fabric of our lives when we least expect it. Valentine’s Day offers the perfect opportunity to honor that monumental experience with a tale of love that has touched our hearts here at Stuller and deserves to be shared with the world. 

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Main Articles
Joe Varino

What’s New on February 2024

Whether you’ve been a loyal customer since the beginning or you’re just starting your journey with us, our goal is to make sure offers you a shopping experience that is easy, reliable, and full of innovation — all to support your success

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Diamonds & Gemstones
Emily Graffagnino

Sell With a Story: February Birthstone Guide

Vivid and vivacious, Amethyst is a captivating gemstone that graces those born in the month of February with its rich hues. While fairly common for a gemstone, it is well-loved and possesses a strong legacy within the jewelry world. The versatility and meaning of Amethyst make it a brilliant choice not only for those celebrating a February birthday, but for all those who love color and beauty.

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