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Get Started in Merchandising Your Showcases

Get Started in Merchandising Your Showcases

Discover the jewelry selling systems and solutions that make it easy for you to get started filling your showcases.

Stuller understands the importance of efficiently stocking and managing your inventory while focusing on customer satisfaction. That’s why we offer a diverse range of selling systems and solutions to make it easy for you to get started filling up your showcases.

Our pre-merchandised jewelry selling systems come with either live product or prototypes:

  • Live selling systems help you offer a best-selling selection of popular styles. They include classic pieces you’re sure to sell — then quickly replace with Stuller’s rapid delivery.
  • Prototype selling systems contain high-quality metal alloy pieces that are set with cubic zirconium. With prototypes, your customers can visualize what the finished piece would look like at a fraction of the cost for you to keep in stock.

Having well-stocked showcases with all the essential pieces will enhance the overall aesthetic appeal of your store, creating a welcoming, professional environment. Our merchandising experts have put together this list of 10 essential selling systems and solutions to help you get started. To browse our complete lineup, visit Stuller.com/Selling-Solutions.

#1 ever&ever® Bridal Program

ever&ever® is a complete in-case bridal program featuring high-quality, customizable prototype rings — each a flexible 3C design. As part of the program, you receive robust marketing support, next-day delivery for some non-customized styles, and customizable designs with an array of options.

With your passion to create, ever&ever® helps you sell to every customer and deliver an unforgettable customization experience. Our ever&ever® Prototype Core Bridal Program, as shown in Moon Glow, features 29 pre-merchandised prototype samples that are all best-selling styles.

#2 Piece by Piece® Interactive Settings and Shanks Ring Builder

Mix and match more than 3,800 possible combinations of shanks and settings with these magnetic prototypes to design a look that’s uniquely yours. Whether you’re seeking a striking fashion statement or a classic engagement ring, Piece by Piece® Interactive Settings and Shanks Ring Builder has something for you.

Want a larger stone size? Switch the head. How about a more classic shank style? Swap it for another. The possibilities are waiting to be paired. Our Piece by Piece® Core Selling System, shown in Carbon Black, comes with 36 magnetic peg heads and 24 compatible shanks.  

#3 Classic Wedding Band Selling System

With this prototype selling system, you can offer your customers one of the most comprehensive classic wedding band assortments in the industry. Visually show your customers examples of profiles, special finishes, widths, and special details.

The Prototype Classic Wedding Band Selling system comes with 42 band prototypes in Ladies Size 7 and Men’s size 11; 18 classic profiles, 10 special finishes, and 2 engraving options. Visit Stuller.com/Band-Builder for a seamless customized wedding band ordering experience.

#4 Stackable Anniversary Band Selling System

Stuller’s Stackable Anniversary Band Selling System provides you with the ideal assortment of on-trend and classic accented styles. Let your customers play with these prototype styles to build the perfect stack to wear with their engagement ring or alone.

All 32 styles are flexible 3C designs which are available in a variety of stone shapes and sizes. Designs are available in 14K white, yellow, and rose gold and platinum.

#5 Line Bracelet Selling System

Line bracelets are an essential product offering, but the inventory investment can add up. This affordable selling system offers an opportunity to display line bracelets in your case without holding the inventory.

This Line Bracelet Selling System features five prototype samples of our best-selling style ranging from 1 to 5 CTW. It has a compact modular display with kickstand for easy setup and small in-case footprint. Bracelet lengths are 7.25” with hidden clasp.

#6 Chain Selling System

This profitable solution comes ready to sell with 16 pre-tagged chains in the latest popular styles. The Chain Selling System contains 7 types of chain in varying millimeter widths, in 14K white and yellow gold.

A sleek Moon Glow leatherette display showcases the beauty of these chains. Included is a convenient insert that details chain information, available lengths, and qualities.

#7 Natural Diamond Stud Selling System

This pre-merchandised live collection provides an assortment of best-selling natural diamond stud earrings. Choose from different configurations of diamond clarity and earring styles with carat weight ranging from 1/5 to 1 CTW.

Our Natural Diamond Stud Selling System features 3-prong cocktail or 4-prong basket styles, available in I1, I2, or SI1-SI2 diamond clarity, G-H color.

#8 Lab-Grown Diamond Stud Selling System

This pre-merchandised live collection provides an assortment of best-selling lab-grown diamond stud earrings. Choose from different configurations of carat total weight range and earring styles fastened with friction backs.

Our Lab-Grown Diamond Stud Selling System features carat weights ranging from 1/3 to 2 CTW with 3-prong cocktail or 4-prong basket styles, available in SI1-SI2 diamond clarity, G-H color.

#9 Hoop Earring Selling System

Hollow metal hoop earrings are a high-turning, core jewelry offering. Gold hoops never go out of style and are perfect for every gifting occasion. This selling system features 6 pairs of our best-selling 2 mm hollow hoop earrings (20270), available in 14K yellow and white gold.

#10 Huggie Earring Selling System

Solid metal huggie earrings are another high-turning, core jewelry offering. Gold huggies will always be in style and are great for any gifting occasion. This selling system features 6 pairs of our best-selling 1.65 mm hoop earrings (87384).

Smart Investments

Our commitment is to help you thrive and concentrate on building strong relationships with your customers. Boost your confidence with smart investments using curated selling systems and solutions from Stuller. We have what you need to succeed!

To view all selling systems and solutions available, visit Stuller.com/Selling-Solutions or contact us at 800-877-7777.

ABOUT THE AUTHOR

Cheryl Robichaux

Staff Writer

Cheryl holds a bachelor's degree in Broadcast Journalism from the University of Louisiana at Lafayette. Her extensive experience in the radio and print magazine industries along with her love for custom jewelry and people paved the way for her to become a Stuller storyteller.