Running a store while upholding your presence on social media can be a daunting job. After a handful of social media consultations*, I decided to go in-depth about one of our most asked questions: “What apps/websites do you recommended for managing my social accounts?” Continue reading for all of the read more…
Holidays are slowly, but surely, creeping into our day-to-day life in the jewelry industry. We’re prepping hard over here at Stuller to ensure you, the jeweler, has a wildly successful selling season. While I can’t really speak too much to the manufacturing side of business, I can tell you that read more…
Instagram is an important modern-day marketing asset for any growing company. Yes, you can exist without social media, but it will only help you and your store’s exposure in the long run. Social media can feel like a beast to tackle, so I am going to share with you a read more…
If the first step in building a thriving fine jewelry business is curating an amazing on-trend assortment, then the second step is connecting the product to your customers. In a world of influencers and social media advertising, it’s important to stand out. Sound scary? It shouldn’t because we are right read more…
Happy World Emoji Day! No, today is not just a made-up holiday — July 17 is actually the one date that is shown in its own emoji. There is a story behind the why that specific date was chosen, though. The date, 7/17, was the date that iCal for Mac read more…
What once was a term that held no meaning, social media has now become the topic of many day-to-day conversations. Whether it’s casual, personal use, or business marketing, the beast plays a large role in most of our lives. So, how did social media gain its footing? How did it read more…
Wow, Mother’s Day already! It seems like just yesterday I was composing the 2020 version of this exact blog. Regardless of how fast time is flying, one of your busiest selling seasons is quickly approaching. Moms are important. They do so much for us in ways we’ll never be able read more…
Ahh… social media. The all-encompassing digital channel, intended to connect with others and share content. Really, though, it has become way more than just that. For a lot of businesses of any scale, social media has become a selling tool, a newsletter, an information hub, a means of marketing — read more…
Can you feel the love? With Valentine’s Day just around the corner, we want to spread it more than ever! After Christmas, Valentine’s Day is the perfect opportunity to market and sell your product. I mean, who doesn’t love getting gifts in the form of jewelry as a testament of read more…
Any other year, this would be a straightforward post about making the most of this once-a-year celebration. You could be planning a store event to attract customers with holiday cookie trays, mulled cider, bowls of salted nuts, and other festive foods. But this is 2020. Let’s step back and assess read more…
