Alright jewelers, it’s time to suit up. The holidays are quickly approaching. From cleaning your cases, to stocking up on the right tools and product for those holiday projects, there are a plethora of things you can do during this time. I’m here to say this: use this time to read more…
Do you remember when you used your first hashtag? For me, as a Gen Zer (or “Zoomer” as I much prefer it), hashtags were always part of my life on social media. In fact, I don’t remember a time where hashtags weren’t a thing. (Don’t lose all faith in me, read more…
Ahh, sweet summertime has arrived. It’s hot, kids are out of school, and people are exhausted. That being said, summertime in the jewelry industry is typically a slower season. There are not many peak selling holidays and folks are just trying to save money during the hot months. While you read more…
It’s a given that managing your business’s social media platform is hard, especially when you have more important things to do (like run a business). But did you know that in 2019, at least 90% of U.S. businesses used social media for marketing purposes? That’s why it’s important to stay read more…
Social media has made a huge impact on how businesses advertise their products or services. Working in the field, people constantly ask me, “Hannah, how do I start using social media to my business’s advantage?” Honestly, we’re always learning and evolving our strategies, but I do have a few tips read more…
Social media plays an imperative role in almost any company’s success. However, as most are finding out, it goes beyond just posting photos of products and responding to customers online. Having an effective social media presence takes time. And time is money, am I right? So, let’s make sure we’re using social read more…
