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Taylor Dizor

permanent jewelry business
Business Savvy
Taylor Dizor

Beyond Basics: Elevating a Permanent Jewelry Business for Jewelers

In the ever-evolving world of jewelry, permanent jewelry has taken center stage in recent years. Jewelers and business owners understand that going beyond the basics is crucial to making your permanent jewelry business stand out in a sea of offerings. With more and more jewelers getting in on the action these days, ask yourself, “How can I step it up?” That’s where our expert advice comes in. Let’s check out five tips that will set your permanent jewelry business apart and embark on a journey to amplify your craftsmanship, innovation, and customer experience.

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Customization
Taylor Dizor

A Jeweler’s Solution to Custom Jewelry Manufacturing

It should come as no surprise that your customers are looking for custom jewelry solutions. Custom jewelry is an $8.5 billion industry in the United States and is recession proof. Worldwide it is an $18–21 billion industry and growing fast. Particularly with couples, customization is booming.

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barbiecore gemstones
Inspiration & Trends
Taylor Dizor

Sell With a Story: Barbiecore Gemstones

Everyone looks good with a little sparkle and a pop of pink, right? With the anticipation of the upcoming Barbie movie, pop culture is brimming with the iconic style seen from the epitome of femininity — a movement called Barbiecore. First introduced by Mattel in 1959, Barbie has left an indelible mark on the world of fashion. Even today, we are seeing her ever-evolving style and trend-setting presence inspire us to embrace self-expression.

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turquoise fine jewelry
302® Fine Jewelry
Taylor Dizor

Sell With a Story: Living in a Turquoise Daze

The summer months are upon us, and you know what that means — summer fashion trends! We’ve spoken before about a rising trend in colored gemstone jewelry being seen on the market and new styles our team is providing to answer that. Summer is a time of bold color and eye-catching flair. The robin’s egg blue that Turquoise is particularly known for is seeing a lot of attention this season, and we have the solution for you. Let’s immerse ourselves in all that Turquoise has to offer and look at beautiful gemstones that pair well with it for a dazzling summer ensemble.

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new at stuller
Business Savvy
Taylor Dizor

What’s New At Stuller: Showroom Upgrades Edition

The most anticipated and attended jewelry industry trade show in North America has finally arrived — JCK Las Vegas. Team Stuller has been hard at work making sure we have the latest and greatest for any jeweler looking to breathe fresh life into their showroom. Whether you will see us at the show or not, we are going to give you a sneak peek at these new items we are dying to share with you. Shop them in person on June 2-5, 2023, at our booths (#13089 and #54057) or 24/7 on Stuller.com.

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find your taylor swift engagement ring
Inspiration & Trends
Taylor Dizor

Find Your Bridal Era: Ring Pairings Inspired By Taylor Swift

Have you ever done something and felt like it’s what you were meant to do? That’s how I feel writing this blog right now. Coming off the thrill of seeing musical sensation Taylor Swift (pardon me, that’s DOCTOR Taylor Allison Swift) live for her Eras Tour has left me completely in awe of this icon — a feeling I believe many can relate to. I simply had to make this experience a part of my personality and find a way to make it relevant at work.

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Corporate Announcements
Taylor Dizor

Stuller Celebrates Earth Day 2023 By Being Parish Proud

In the past, we’ve celebrated the occasion by talking about important topics within the jewelry industry that are relevant to Earth Day initiatives, namely recycled metals and sustainable practices. However, this year, I’d like to switch it up and talk about a passion of #TeamStuller and one of our nonprofit partners Parish Proud.

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Business Savvy
Taylor Dizor

Mark Loren Designs: Experiential Retail For a Cause

Personalized experiences. Eye-catching designs. Pieces that tell a story. Today’s fine jewelry customer is looking for something that feels unique to them. They want something they’ll want to wear over again for years to come.

I’ve felt for a very long time that standing out in the retail market will depend on a business’ ability to create a memorable experience for their customers — one they will talk about with others and want to have again. Experiential retail is all about making each and every customer attach all those special parts of the buying experience to the actual purchase. For example, think about meeting a character at Disney World, building a stuffed animal at Build-A-Bear, or singing “Take Me Out to the Ballgame” during the seventh inning stretch at a baseball game. All these pieces of the experience factor into the value of the purchase and stay in your mind.

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Business Savvy
Taylor Dizor

How to Offer a Bridal Customization Experience

Something that has become apparent in the last couple years is that a personalized shopping experience is key to standing out in the retail shopping market. As a result, 79% of retailers are investing in personalization, according to Forbes. In fact, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.

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Inspiration & Trends
Taylor Dizor

A Golden Night in Red Carpet Jewelry Fashion

For those who have followed the Stuller Blog for a while, you’ll know that I have a particular love for stalking the stars and obsessing over the luxury couture I one day hope to afford. And for those who are new to my coverage of the red carpet… well, now you know! Last night’s Golden Globes certainly did the job for me, and I’m happy to gush over the fashion (and, of course, jewelry) I saw.

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