Tag Results: social media tips

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Drive Springtime Sales with 3 Big Social Media Trends

How does your social strategy stack up to the trends that have been popular so far in 2021?

Ahh… social media. The all-encompassing digital channel, intended to connect with others and share content. Really, though, it has become way more than just that. For a lot of businesses of any scale, social media has become a selling tool, a newsletter, an information hub, a means of marketing — read more…

Valentine’s Day Social Media Posts for You!

Count down to the loveliest day of the year with a week's worth of social media posts

Can you feel the love? With Valentine’s Day just around the corner, we want to spread it more than ever! After Christmas, Valentine’s Day is the perfect opportunity to market and sell your product. I mean, who doesn’t love getting gifts in the form of jewelry as a testament of read more…

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Tips for Small Business Saturday

Advice on how to get your product into the hands of eager shoppers on Small Business Saturday

Any other year, this would be a straightforward post about making the most of this once-a-year celebration. You could be planning a store event to attract customers with holiday cookie trays, mulled cider, bowls of salted nuts, and other festive foods. But this is 2020. Let’s step back and assess read more…

Social Media and Photography Tips for the Holidays

Turn that perfect picture into the perfect sale with these social media and photography tips

One of the best tools for the budget-conscious jeweler is social media. With very little investment, social platforms are commonly the best way to reach your customer right in the palm of their hand. Eye-catching imagery and content is at the heart of being successful on social. There is still read more…

Social Media Strategy: Holiday #JollyJewelryDays Posts

Hello November and hello holidays! Jewelers, we know just as well as you that the holidays are your busiest selling season, and for a good reason — people use jewelry to tell a story. Nothing beats receiving a gift that means something to someone, like an engagement ring, a push present, or so read more…

Things You Need to Know: Social Media Dictionary

We defined common social media slang for you

Here’s some light reading for you before you prep for holiday: a “social media dictionary” with a breakdown of marketing terms and phrases that you may or may not have heard before. I remember when I was still in school, someone used the word “copy” in front of me for read more…

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How to Target Self-Purchasers on Pinterest

Don't forget about this large customer segment with overwhelming buying power

You know, we spend a whole lot of time talking about millennials. We’re constantly pondering questions like: How do we reach them? What messages do we use to target millennials? How in the world do we get them to buy more diamonds? By now, you’ve heard over and over that social media read more…