Tag Results: social media tips

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Social Media and Photography Tips for the Holidays

Turn that perfect picture into the perfect sale with these social media and photography tips

One of the best tools for the budget-conscious jeweler is social media. With very little investment, social platforms are commonly the best way to reach your customer right in the palm of their hand. Eye-catching imagery and content is at the heart of being successful on social. There is still read more…

Things You Need to Know: Social Media Dictionary

We defined common social media slang for you

Here’s some light reading for you before you prep for holiday: a “social media dictionary” with a breakdown of marketing terms and phrases that you may or may not have heard before. I remember when I was still in school, someone used the word “copy” in front of me for read more…

Self-Purchasers on Pinterest Social Media Blog Header

How to Target Self-Purchasers on Pinterest

Don't forget about this large customer segment with overwhelming buying power

You know, we spend a whole lot of time talking about millennials. We’re constantly pondering questions like: How do we reach them? What messages do we use to target millennials? How in the world do we get them to buy more diamonds? By now, you’ve heard over and over that social media read more…