About the Author: Emily Graffagnino

Emily Graffagnino
Senior Director of Fine Jewelry
I've been with Stuller since 2010 • Spending time in my rose beds makes me happy • I sing Don Williams songs too often and probably too loud • Every gift needs a bow • When in doubt, channel your inner Gene Kranz. "Work the problem, expect to succeed."

Emily Graffagnino's Posts

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3 Reasons to Partner With 302 Fine Jewelry

Discover why 302 Fine Jewelry can help you sell to self-purchasing women

Milestone or no, jewelry is how we — women — celebrate and express ourselves. Frankly, we don’t need a reason. But it’s nice to say a new ring or necklace is to celebrate a promotion, an event, or a birthday. Or just a great day. But if you’re not connecting read more…

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Check Out These Unique Graduation Jewelry Gifts

Suggest these trendy class rings for those special students

Graduation season is officially here. For high school and college students alike, commencement ceremonies round off four years of hard work and dedication. After countless study hours and all-nighters, it’s finally time to shine. And don’t forget that Junior class members order their senior class rings around this time. These rings connect read more…

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Shop the Latest Springtime Moissanite Fine Jewelry Trends

See how moissanite can elevate your style and selection

What’s not to love about Charles & Colvard Created Moissanite? Each gemstone is cut according to exact angles and proportions to maximize brilliance, enhance its incredible fire, and reveal its inner beauty. They’re available at a revolutionary value, too. And since every stone comes with a limited lifetime warranty, they just might be read more…

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3 Easy Tactics to Sell More Colorful Gemstone Engagement Rings

Gemstone knowledge + A wide selection + Crafty merchandising = Closing the sale

Colorful gemstone engagement rings are having a moment.   Whether it’s a gemstone stackable, birthstone necklace, or ombré stones set in a customer’s favorite color, today’s shoppers are using colored gemstones to showcase their unique style. In fact, designers all around the world are embracing the rainbow trend, which makes now the perfect time read more…

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Shop What’s Hot: Pantone’s Living Coral Jewelry Trends

Just last month, Pantone announced the 2019 Color of the Year — Living Coral. This exciting and playful hue mirrors nature’s liveliness and optimism. And much like coral itself, which thrives amid a rich and colorful ecosystem, Pantone’s Living Coral plays extraordinarily well with nearly every color on the spectrum. The orangey-pink shade can act read more…

16 Simple Steps to Spring Clean Your Jewelry Store

Take the time to come clean before summer begins

Take the opportunity to clean your jewelry store before the heat of summer sets in. Now is the perfect time for some much-needed spring cleaning, organizing, and freshening up!   Here are sixteen simple steps to spring clean your jewelry store–   Start From the Top “Seriously?” you’re asking. Seriously, friends. Time read more…

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Upsell With Watchbands to Bolster Your Bottom Line

Excite your customers with a new-looking watch at a 3x markup

This winter is shaping up to be pretty historic, with most of the country buried under heaps of snow and icy winds. But is your business suffering from the cold weather blues, too? If you are experiencing a slump in sales, don’t worry—we’ve got you covered. Your watch repair business may bring read more…

Merchandising Monday P&D

8 Ways to Spruce Up Your Window Displays

Give your windows the attention they deserve on this Merchandising Monday

You’re busy. We understand. And while you don’t have time to worry about everything, some details require your full attention. How you present yourself and your brand is one of the first things customers notice about your store. Your window displays give you an opportunity to make a great first read more…

The Poll Results Are In!

Visual merchandising tips for the holidays

You asked for it Our latest blog poll asked what you’d like to read about next and the results are in. Visual merchandising speaks to your customers without using words. It starts with capturing your customers’ senses from the moment they enter your store. When done right, it can be read more…

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