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Industry Insights

5 Challenges Facing Retail Jewelers Today
Jewelry Consumer Insights — Digital Trends in Q4 2024
Bullion Education 101: The Basics of Gold Investment

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302® Fine Jewelry
Jada Washington

5 Challenges Facing Retail Jewelers Today

We are one month down in the new year, and there is plenty of excitement to go around! As a business owner, the start of a new year signals opportunities for growth. But, I think it’s fair to admit that jewelry stores face day-to-day challenges that make it harder to

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Business Savvy
Meagan Faul

Bullion Education 101: The Basics of Gold Investment

Throughout history, gold has consistently represented wealth and status and served as a form of currency long before the advent of paper money. In the 1850s, the California Gold Rush drew tens of thousands of hopeful prospectors from all over the globe resulting in the largest mass migration up until

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e-commerce jewelry website holiday sales
Business Savvy
Claire Lyon

Three Strategies for E-Commerce Success This Holiday Season

Facebook Twitter Linkedin While early preparation is key for most businesses, it’s especially true for those in the jewelry industry. Between curating trending styles, marketing special services, and organizing your store, it can be easy to overlook the full potential of optimizing your shopping experience for new and returning customers.  

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Business Savvy
Cheryl Robichaux

Top Bridal Trends of Fall 2024

The bridal trends of fall 2024 make an exciting landscape for jewelers to explore. By incorporating these distinct bridal jewelry trends — larger lab-grown diamonds, retro revival designs, bold cigar bands, luxurious double-row anniversary bands, harmonious two-tone rings, and hidden halos — you can craft a collection that resonates with

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easy jewelry customization
Business Savvy
Alex Stuller

Guide to Easy Jewelry Customization on Stuller.com

Within the jewelry industry, customization is key to business growth and connecting your customers to exactly what they want. It goes without saying that the topic of customization has only grown over the years. In fact, Market Reports World forecasts the custom jewelry market to grow by millions of dollars

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Business Savvy
Taylor Dizor

Are In-Case Jewelry Selling Solutions Worth the Investment?

Choosing the right styles that will sell, investing your money where it makes the most sense, creating the right setup, and having solutions to every customer’s needs — there are many decisions that go into having a successful showcase within your jewelry store. These types of decisions can be stressful

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Business Savvy
Taylor Dizor

The Psychology Behind a Successful Retail Shopping Experience

Creating a unique experience that caters to how customers think and behave is a science. A customer’s perception of your jewelry through the case plays a role in imagining themselves wearing it. How the senses are engaged while shopping signals a memory that might illicit a positive association between the

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Main Articles
Joe Varino

What’s New on Stuller.com: August 2024

Our experts at Stuller are dedicated to consistently introducing cutting-edge innovations to keep you at the forefront of the jewelry industry. Central to our mission is ensuring a seamlessly functioning website while integrating new advancements to provide the best possible digital experience.

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Business Savvy
Hunter Trahan

Jewelry Consumer Insights — Digital Trends in Q2 2024

When I started my digital marketing career in 2011, a funny little quote stood out to me that has never left my mind.

“The best place to hide a dead body is the second page of Google.”
Unknown

The message is simple: if you want to be found on

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diamond screening and testing
Business Savvy
Guy Borenstein

Behind the Scenes of Stuller’s Diamond Screening Lab

What does it take to sell a diamond? Of course, it must have a brilliant sparkle and hit the right price point. But, above all, there is an element of trust that is necessary to close the sale. In today’s market, there is no greater currency than trust.

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Main Articles
Joe Varino

What’s New on Stuller.com: June 2024

Whether you’ve been a loyal customer since the beginning or you’re just starting your journey with us, our goal is to make sure Stuller.com offers you a shopping experience that’s easy, reliable, and full of innovation — all to support your success.

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