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Stuller Trend Report: Spring 2024 Edition

Taylor Swift Red Jewelry

Let’s dive into the standout fine jewelry trends of the season.

2024 is proving to be an exciting start to the year within fine jewelry trends. Our teams across Stuller’s campus are diving deep into the key aesthetics and products that will prove to be highly sought after within our offerings.

Stuller’s product development, merchandising, and marketing teams conduct trend research and data drives quarterly to ensure we are bringing relevant jewelry styles to our customers. Let’s take a look at a few key trends that you’ll want to keep an eye out for!

Burning Red

Red has been a powerful color trend in the fashion world within the last few months. Let’s be honest though, red is timeless. Therefore, don’t worry about investing in some fun things. Trust me, your customers will be wearing this color for many years to come.

Obviously, we can’t touch on red without a mention to the person of the year, (decade, century? I digress) — Taylor Swift. Her reign of red appeared in full force at the Super Bowl in February as she cheered on boyfriend Travis Kelce and the Kansas City Chiefs to victory.  

Saltburn star Barry Keoghan recently turned up in a stunning custom red plaid Louis Vuitton suit for the 2024 Golden Globes red carpet. His accessories included a pearl necklace and earring featuring a red gemstone. Want the pieces inspired by his look? Shop these fine jewelry styles from Stuller.

Custom Looks for Swifties

Ready for more Taylor Swift-inspired jewelry? In honor of her iconic Lover era, we created this custom necklace using beads, initial pendants, and chain. It was made by Swifties, for Swifties.

You can recreate the look by combining these styles.

Puff Power

Simple jewelry staples like hoops, bangles, and ball studs are getting inflated as we move into 2024. Pretend you took your favorite hoops, grabbed an air pump, and watched them grow into a super puffed hoop.

These puffed looks are driving up the size of these staple pieces as well. These on-trend looks are also seen in chain and freeform shapes all over.

This super chunky look was solidified at the Super Bowl with Blake Lively wearing over $500k of big, puffy gold jewelry.

For the guys, Patrick Mahomes’ chunky layered chains are a winning combination.

Looking to jump on board with these trends? Here are a few chain styles that can get you started.

Tennis Time

It’s such an exciting time to be in the diamond jewelry space. The introduction of lab-grown diamonds has created new price points in large fine jewelry. Because of this, it has allowed so many new consumers to own these coveted looks and allowed for more diamond jewelry sales.

Now is the perfect time to offer these luxury looks. The tennis look is going strong in neckwear, bracelets, and even earrings.

Line necklaces and line bracelets are more commonly becoming a part of casual attire as people wear them with more relaxed looks — such as t-shirts and jeans. These styles can add a touch of elegance and sophistication to your casual outfits making them appear more polished and put-together.

Follow Stuller on Instagram

We’re all about helping you stay on trend within the fine jewelry space by providing the latest styles your customers will love. Join in the conversation and stay updated on current trends in the jewelry industry by following us @StullerInc on Instagram, and please continue to check back to see more styles in these top trends dropping on


Emily Graffagnino

Executive Director of Fine Jewelry and Gemstones

I've been with Stuller since 2010 • Spending time in my rose beds makes me happy • I sing Don Williams songs too often and probably too loud • Every gift needs a bow • When in doubt, channel your inner Gene Kranz. "Work the problem, expect to succeed."