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bridal

Business Savvy
Cheryl Robichaux

Get Started in Merchandising Your Showcases

Having well-stocked showcases with all the essential pieces will enhance the overall aesthetic appeal of your store, creating a welcoming, professional environment. Our merchandising experts have put together this list of 10 essential selling systems and solutions to help you get started.

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Inspiration & Trends
Tori Olivier

Enhance the Sparkle: New Year, New Case Displays

Whether you’re just starting out or seeking to enhance your current displays, Stuller has you covered. We offer all the jewelry displays you need to create an unforgettable experience in your store. Read on to discover all the latest displays and get ready to enhance the sparkle.

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Inspiration & Trends
Claire Lyon

Top-Selling Jewelry Gifts for Men

As we get closer and closer to the peak of this year’s major holiday season, more customers are likely to look to you for all their gifting needs — jewelry trends, inspiration, and pieces that they know their loved ones will adore heading into the New Year and beyond.

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best center stones for holiday engagement rings
Diamonds & Gemstones
Sarah Whisnant

Sell With a Story: Popular Center Stones for Engagement Rings

With the holiday season swiftly approaching, there is a certain magic in the air that brings warm feelings of love and romance to mind. As jewelers, we get to play a small part in that magic! According to Wedding Wire and Great Bridal Expo, 40% of all proposals take place between Thanksgiving and Valentine’s Day. Couples are preparing now for their special moment, so what can you do to help make the moment perfect?

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Inspiration & Trends
Angela Daigle

Bridal Beyond Tradition: Fall 2023 Stuller Brochure

Step into a world where tradition meets modernity with Stuller’s Fall 2023 Bridal Beyond Tradition brochure. This season, we are thrilled to present a selection of exquisite lab-grown diamond engagement rings and wedding bands that redefine what it means to be a bride or a groom.

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Business Savvy
Taylor Dizor

How to Offer a Bridal Customization Experience

Something that has become apparent in the last couple years is that a personalized shopping experience is key to standing out in the retail shopping market. As a result, 79% of retailers are investing in personalization, according to Forbes. In fact, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.

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