Sell With a Story: Popular Center Stones for Engagement Rings
Guide your customers to the perfect center stone ahead of holiday proposals.
With the holiday season swiftly approaching, there is a certain magic in the air that brings warm feelings of love and romance to mind. As jewelers, we get to play a small part in that magic! According to Wedding Wire and Great Bridal Expo, 40% of all proposals take place between Thanksgiving and Valentine’s Day. Couples are preparing now for their special moment, so what can you do to help make the moment perfect?
Whether they choose a diamond or gemstone, the engagement ring center stone will be one of the most meaningful aspects of their design choice. Offer an abundance of popular diamond and gemstone options for engagement ring center stones so they can find the right choice for them. Keep trending colors, shapes, sizes, and origins in mind for those wanting options that match today’s trends.
Top 5 Diamond Cuts for Engagement Rings
Round Brilliant
The round brilliant-cut diamond is always a steady favorite. This enduring classic cut features symmetrical facets that yield an unmatched sparkle. Be sure to point out how beautifully it performs in the light for an easy conversation with your customer.
Oval
Rising in popularity is the oval cut. The elongated form creates the illusion of a larger stone, which attracts the current generation of young couples. They radiate sophistication and vintage allure for those who love a touch of nostalgia — a perfect blend of classic and distinctive aesthetics.
Emerald
The emerald cut boasts a refined rectangular shape with trimmed corners. It underscores the clarity and purity of the diamond quality while imparting an opulent, art-deco-inspired appeal. Truly an elegant choice, an emerald-cut diamond is a style that will stand the test of time.
Marquise
The marquise cut distinguishes itself with a characteristic boat-shaped profile. Ideal for those who love a hint of drama and wish to create the illusion of a larger stone, this elongated and unconventional cut offers a unique blend of tradition and individuality.
Pear
Artfully melding round and marquise shapes, the pear-shaped diamond features a teardrop design that symbolizes emotional depth and new beginnings. With its flexibility in design and distinctive character, the pear shape caters to both classical and contemporary preferences.
Did You Know?
Stuller has an inventory of more than 1 million diamonds and gemstones — both natural and lab-grown — that are in stock and ready to ship with rapid delivery.
Top 5 Gemstones for Engagement Rings
Sapphire
Popularly known for their rich blue hues, Sapphires extend beyond traditional boundaries. They are also available in a variety of shades, including white, yellow, pink, and the exceedingly rare Padparadscha — a stunning peachy pink. The vivid colors, versatility, and durability of Sapphire combined with its association with regality and romance make it one of the most popular options for a gemstone engagement ring center stone.
Ruby
With their profound, passionate red hue, Rubies personify love and commitment. Their vibrant color and innate brilliance are perfect for those seeking to make a striking statement. Rubies are known for being the gemstone of desire and offer a timeless charm.
Emerald
Emeralds represent rejuvenation, growth, and the beginnings of a new life — which makes it a meaningful choice for an engagement ring center stone. Their lush color that shines radiantly in the sunlight offers a uniqueness that is unparalleled for engagement rings.
Moissanite
Known for its fire, brilliance, and durability, Moissanite is a cost-friendly lab-grown alternative to a diamond. It comes in both colorless and colorful options that give versatility for a one-of-a-kind design.
Spinel
Spinel, celebrated for its brilliant spectrum of colors, is frequently mistaken for other precious gemstones, such as Ruby. Its increasing popularity in engagement rings can be attributed to its remarkable durability and unparalleled beauty at an attainable price point compared to colorful alternatives. Spinel is a terrific option for those looking for something distinct and different.
Create Meaningful Moments
As the rush of the holidays and anticipated proposals is upon us, remember that it’s essential to cater to personal preferences and varying tastes. Whether they want the timeless, heirloom appeal of a diamond or the unique, vibrant nature of a gemstone, give them an engagement ring featuring a center stone that encapsulates the love and commitment the couple shares.
ABOUT THE AUTHOR
Sarah Whisnant
Diamonds and Gemstones Project Specialist
Sarah is a graduate of Louisiana State University with a degree in Textiles and Apparel Merchandising. You'll find her decked out in jewelry any chance she gets — showing her love of self-expression through style.