Seasonal Spruce Up: Packaging and Displays Help To Set The Stage

The holiday selling season is kicking off! With the beginning of a new season, it’s always a good idea to examine your business and think about what could use a fresh look. Every little detail contributes to your customers’ overall shopping experience, and you want to leave them with a good impression. Have you given a thought to your packaging and displays?

Having the most on-trend pieces and providing custom styles is only the beginning to holiday success. Don’t forget about the finishing touches that add a little something extra. Let’s dive into three types of products you can use to spruce up your customers’ shopping experience ahead of the holidays.

Put the Focus on What’s Trending

Are you showcasing the hottest trends with displays that show off their style effectively? We have a few new additions just in time for the holidays that will highlight your on-trend earrings, necklaces, and rings perfect for stacking.

Imagine your customer comes in wanting to build their perfect ear stack. The Magnetic Ear Stack Element (61-9915:100020:T) is the display for the job. Showcase your most on-trend studs and hoops by mixing and matching up to eight pieces, and then allow your customers to have fun moving pieces around until they create the stack they love! This display is available in black, moon glow, or palladium.

The Brushed Leatherette Necklace/Pendant Stand (61-9893:100001:T) displays your most popular pieces for on-trend necklace layering. Available in black, moon glow, or palladium, this new display provides 10 slits to hold both chain and necklaces with pendants.

The Velvet Continuous Ring Tray with Kickstand (61-9994:300001:T) features a soft and smooth fabric — available in gray or pink — that stands out in your cases. It is the perfect complement for stylish rings you merchandise together to demonstrate stackable rings your customers simply must have.

61-9915:100020:T 61-9893:100001:T 61-9994:300001:T
Shop our entire assortment of display components.

Package the Present Perfectly

Whether a gift or self-purchase, nothing complements the perfect piece quite like packaging that is either sleek and stylish or provides a pop of color. From boxes to pouches, explore our variety of new and bestselling packaging options.

Our new Luxe Leatherette Pouch with Pendant Pad (61-0099:100003:T) is a stylish way to keep chains and necklaces with pendants safe — even while travelling! Coming in two different sizes, choose between black, ivory, navy, and paradiso colors. Your customers will want to hang onto this chic pouch long after the purchase has been made!

The ring box within our Eva Collection (61-0007:600000:T) features matching soft-suede material on both the interior and exterior. This modern option is perfect for those holiday proposals and comes in black, blue, burgundy, dove gray, gray, green, ivory, pink, lavender, and sea glass.

For a more traditional design, the velvet ring box in our Madison Collection (61-0059:300000:T) provides a classic, yet elevated option. Choose between navy, olive, rust, silver, and teal color options — each shines in that iconic Instagram ring photo.

61-0099:100003:T 61-0007:600000:T 61-0059:300000:T
Shop our entire assortment of packaging components.

Wrap It All Up

With the piece ready to go out the door, don’t forget the finishing touch: gift wrap. Totes, tissues, and wrapping paper are a great way to send your brand off with your customer as well as provide an additional service for a memorable experience. We are confident that this added touch will go a long way with your customers.

Our new Shimmer Paper Tote (61-0096:100001:T) can fit with any brand during any season. This elevated and sophisticated tote gives a sense of luxury. With multiple sizes available in black, blue, and ivory, you can make every purchase feel like a special occasion.

Pair any neutral colored tote with a pop of color using sheets of tissue, such as our new Hunter Green Tissue (61-9920:100000:T). Its rich color and high quality will add the slightest touch of holiday spirit with class.

Finally, if you are looking for seasonal touches for this festive time of year, look no further than our Glistening Pine Gift Wrap (61-0577:100000:T). The holiday-themed pattern will fill your customers with the joy of the season, and they will be grateful for one less gift to wrap!

61-0096:100001:T 61-9920:100000:T 61-0577:100000:T
Shop our entire assortment of gift-wrapping solutions.

Stock Up Now

Many of these new and popular packaging, display, and gift-wrapping solutions are currently in-stock. Receive everything you need to be successful this holiday season with rapid delivery and the highest quality customer service. Shop in-stock products today at Stuller.com or call 800-877-7777.

Join Us for Week Two of Stuller Connect™: A Virtual Event

We are continuing with the second week of our two-week annual Stuller Connect™: A Virtual Event on Stuller.com. It’s an exciting time to be in the jewelry industry and Stuller stands to help you discover the next great thing to take your business to another level. From new deals and products to Facebook Live events and educational resources, Stuller Connect offers something for everyone.

Facebook Live Preview: Week 2

We are ready to bring you another week full of content to connect you with Stuller’s product and service offerings. This week’s Facebook Live event schedule will feature more opportunities to interact with us, ask questions, and see products up close. Watch each event live or go back and watch at your convenience. All Facebook Live events will be held at Facebook.com/Stullerinc.

Check out what we have in store!


Make A Statement with Stuller Diamonds®

Wednesday, September 1 | 11:00 a.m. Central 

Diamonds are an enduring symbol of commitment and quality that you can offer to your most loyal customers. Stuller’s Heather Fontenot walks you through our full natural diamond offering and explains what makes Stuller lab-grown diamonds stand out among the rest.

Discover Stuller Gemstones™

Thursday, September 2 | 11:00 a.m. Central 

With every color you can imagine and sourced from all over the world, Stuller gemstones are the perfect complement to any piece. Stuller’s Sam Larson explains how our gemstone team brings customers the widest variety every time.

Bridal Sales Soar in Year of the Wedding™

Friday, September 3 | 11:00 a.m. Central 

Rescheduled dreams are coming true during Stuller’s Year of the Wedding. From the product additions in the new bridal catalog to new custom options for couples who know what they want, Stuller is the ultimate partner. Join Alex Stuller for a full rundown of our offering. As a bonus, Michael Bartlett from our CAD/CAM team will explain how to make fully customized pieces come to life.

One-on-One Attention

If you are looking for something specific to help your business and would like to talk to a member of our team, schedule a Stuller Connect virtual call. This allows us to match Stuller products and services to your business needs. To set up a Stuller Connect virtual call, visit Stuller.com/StullerConnect. 


Win A Stuller Account Credit

We will be giving away two $1,000 and three $500 Stuller account credits to customers during this event. There are two ways to be entered to win: 

  1. Schedule and attend a Stuller Connect video call by September
  2. Watch one of our Facebook live events and tag your business in the comment section 


Stuller Connect was created in 2020 as a means to connect with our customers without face-to-face interaction. Stuller Connect: A Virtual Event is a showcase of everything Stuller offers to help customers’ businesses succeed. From new deals and products to Facebook live events and educational resources, there is something for everyone! 

“We’re excited to bring back our second annual Stuller Connect,” says Morgan Waters, executive director of marketing communications. “We believe this event will be an excellent resource for our customers.” 

We look forward to connecting you with the right business solutions provided by Stuller. 

Stuller Inc. Hosts Stuller Connect™: A Virtual Event

Stuller will host its second annual Stuller Connect™: A Virtual Event on Stuller.com from August 23 – September 3, 2021. From new deals and products to Facebook live events and educational resources, there is something for everyone!

“2020 and 2021 have continued to impact all of us in unexpected ways with challenges and obstacles that seem never-ending at times,” said Danny Clark, Stuller President. “At Stuller, we have been so inspired by our customers’ resilience and agility as they have navigated the unknown with creativity and imagination that have sustained their businesses and delighted their customers.”  

Facebook Live Preview: Week 1

We want you to see and experience as much of what Stuller has to offer as possible. For this reason, we have a packed schedule of Facebook live events where you can interact with our team and see new products up close. Attend live to ask your questions or go back and watch later at your convenience. All Facebook live events will be held at Facebook.com/Stullerinc. 

Here’s a peek at what’s to come! 


Emily Graffagnino presents at Stuller Connect

Focus On Fine Jewelry 

Monday, August 23 | 11:00 a.m. Central 

Join Stuller’s Emily Graffagnino for a look at the latest trends in finished jewelry. From 302® Fine Jewelry to Modern Brilliance® lab-grown diamond jewelry and everything in between, Stuller is your source for everything you need to stock up for holiday sales. 


Explore Popular Selling Systems from Stuller 

Tuesday, August 24 | 11:00 a.m. Central 

Offering an interactive customer experience has been proven to drive sales. And Stuller has you covered with a wide selection of selling systems that have been designed for your cases. 


Tiffany Adams presents at Stuller Connect

Packaged to Perfection 

Wednesday, August 25 | 11:00 a.m. Central 

Fine jewelry is meant to be treasured, so packaging that stands out goes a long way to make your product shine. Join Stuller’s Tiffany Adams for more ways to make your brand stand out with packaging and display favorites. 


Chris Leonard presents at Stuller Connect

The Perfect Tool for Every Job 

Friday, August 27 | 11:00 a.m. Central 

The best jewelers have a well-stocked bench to be ready for whatever job walks through the door. Stuller has you covered, and Stuller’s Chris Leonard will walk you through the latest tools and equipment to keep you prepared. 


One-on-One Attention

If you are looking for something specific to help your business and would like to talk to a member of our team, schedule a Stuller Connect virtual call. This allows us to match Stuller products and services to your business needs. To set up a Stuller Connect virtual call, visit Stuller.com/StullerConnect. 


Win A Stuller Account Credit

We will be giving away two $1,000 and three $500 Stuller account credits to customers during this event. There are two ways to be entered to win: 

  1. Schedule and attend a Stuller Connect video call by September
  2. Watch one of our Facebook live events and tag your business in the comment section 


Stuller Connect was created in 2020 as a means to connect with our customers without face-to-face interaction. Stuller Connect: A Vitual Event is a showcase of everything Stuller offers to help customers’ businesses succeed. From new deals and products to Facebook live events and educational resources, there is something for everyone! 

“We’re excited to bring back our second annual Stuller Connect,” says Morgan Waters, executive director of marketing communications. “We believe this event will be an excellent resource for our customers.” 

We look forward to connecting you with the right business solutions provided by Stuller. 

New Packaging and Displays Leave A Lasting Impression

For jewelry professionals, one of the biggest challenges is standing out from the competition. Most places have numerous different stores and sellers, so the obvious first step is to find ways to stand out. Two things that could make an immediate impact are the in-store experience and brand recognition. Stuller’s Packaging and Display team is always looking for the latest eye-catching designs to draw customers in. They have also perfected the packaging process to make sure your customers leave with a smile and remember you for years (and possibly generations) to come.

Shop The Brochure Now

Packaging and Displays 2021-2022 brochure started shipping earlier this month and features all of the latest in-case displays as well as boxes, bags, wrapping paper, and more.

It also details the personalization options to put your logo on bags and inboxes with our custom imprinting service. After more than 50 years in business, Stuller has transformed the way jewelry professionals grow their businesses. Packaging and Display selection literally helps you put a ‘bow on top’.

CLICK HERE to see the digital version of the brochure on Stuller.com.

Stunning In-Store Displays

As a product manager with Stuller’s Packaging and Display team, I’m in constant contact with vendors and customers around the world to offer useful packaging and display options. In the first video of our Facebook Learning Series, seen below, we talk about the different ways your in-store case can be arranged to highlight your inventory. Our Case by Case® selection will help you create displays that are unique to you and your own story. Her tips will also help with giving customers the most options and allowing you to make additional sales. Shop Displays now on Stuller.com.

Using Props To Make Product Pop

Sales of bridal, men’s bands, and day-of jewelry have been high as the world opens up post-COVID. At Stuller, we’ve been celebrating the Year of the Wedding since January and that excitement can extend to your store. Using simple props from your local craft store or common items you already have in your store can make all the difference. In video two of our Facebook Learning Series, we show you how to use simple flower bouquets to help wedding jewelry stand out. This is also the perfect way to group related products for a single event such as an upcoming wedding.

Don’t Forget The Extras

When you sell an engagement ring or wedding bands, it’s important to send your customer off with everything they need to store, transport, and care for their jewelry. Stuller has you covered. From ring cleaner to travel pouches and boxes, these gifts could even be a perfect wedding party gift. Shop accessories now on Stuller.com.


Don’t miss our next Facebook Learning Series. Like the Stuller page on Facebook now.

Elevate Your Bridal Packaging This Wedding Season

packaging and displays brochure

When helping a customer create the perfect engagement moment, choosing the ring is just the beginning. Help them remember you forever with the perfect packaging as the finishing touch. 

As the wedding industry comes back to life post-pandemic, you will want to be prepared. Offering the perfect packaging for your customers keeps your brand top of mind and provides a complete solution for their engagement ring purchase. The newly released Packaging and Displays 2021-2022 brochure is your resource for taking your packaging efforts to the next level and giving a bride that extra special something. 

View the new Packaging and Displays 2021-2022 brochure today!

Merchandised Collections 

Forming a cohesive brand for your jewelry business does not have to be stressful or overwhelming. It can be as simple as coordinating your packaging to reflect your logo and colors. Providing a variety will guarantee that you will stand out against your competition. 

If you browse through the pages of Packaging and Displays 2021-2022, you will notice that we have merchandised our new and existing collections together. We did this to show how different collections can be combined in a cohesive manner and make your brand pop. For example, when you start with our new Walnut Wood Collection, pairing it with the dark green offerings in our popular Eva Collection will create an elevated packaging ensemble for your customers to choose from. 

New collections that are joining our bestselling favorites include: 

Walnut Wood Collection Parker Collection
LED Collection Madison Collection

One to Give, One to Keep 

Ring boxes are packaging pieces that are long treasured and help keep a bride’s most precious possession safe forever. But, standard ring boxes are sometimes hard to hide in a pocket before a surprise proposal. 

Our solution is our mini-engagement ring box (61-1120). This low-profile box is an easy upsell and easily fits into any pocket until the big moment. Available in an array of standard neutral color options, mini-engagement ring boxes fit perfectly with any of our packaging collections to support your brand. 


Build Your Brand 

Do not pass up the opportunity to make sure your customers walk away with a physical reminder of you. Stuller’s Custom Imprinting Service makes your brand a part of their story.

Use hot foil stamping or digital imprinting to customize your packaging options by adding your logo. Choose the color, placement, and quantity of the items at an accessible price point well-worth the investment. To see what imprinting options are available with each collection, look for the hot foil stamping and digital imprinting icons in both the brochure and on Stuller.com. 

custom imprinted packaging

The Perfect Takeaway 

Ring boxes and jewelry packaging are not the only upsell options you will find in Packaging and Displays 2021-2022. Pouches, travel cases, jewelry clutches, and jewelry cleaner make for excellent gifts for bridesmaids and mother of the bride. Each of these pieces also comes with additional opportunities to incorporate your logo and branding so your business continues to stay top of mind. 

By incorporating these options with the various collections provided in Packaging and Displays 2021-2022, you will provide your customers with a comprehensive and holistic shopping experience as they make the journey from “Will you?” to “I do!” 

How to Create Stunning Jewelry Case Displays

BTG Jewelry Case Displays Stuller Blog Header

At some point in your life, you’ve probably found yourself sitting in the audience of a play. Whether it’s a high school production of Bye Bye Birdie or Hamilton on Broadway, you could have been put off by the production’s awkward clunkiness or rapt in awe at the edge of your seat. Much has to do with the actors and the play, sure, but a great deal depends on the stage settings. Hours of meticulous planning goes into creating a spectacular backdrop that will transport onlookers into another world.

Think of your jewelry case displays in the same light. Your jewelry designs are the stars of the show and the reason people visit your store in the first place. But without proper staging, your products won’t adequately capture the spotlight. Take a few minutes to strategically arrange your cases to accentuate your jewelry and dazzle your visitors. Opt for an underlying theme to unify your product selection — whether celebrating the season, highlighting a color, or telling a visual story.

Take a few minutes to arrange your cases to accentuate your jewelry and dazzle your visitors ✨ Click To Tweet

Know your target audience

Imagine the story you want your jewelry to tell. How can you be an asset to customers in their quest for self-expression? With the next generation preparing for marriage, stay in-tune to what might strike a chord with customers. As a millennial, I find that older store-owners often ask what piques my interests. They know our age market will only grow in the next decade and aim to formulate a fresh perspective. So, the first step in creating effective jewelry displays is to know your target audience well. And while it may be challenging, try to strike a delicate balance of having both mass and unique appeal in your jewelry showcases.

Jewelry Case Displays Stuller Beyond the Glass Pub

Set the stage with greenery

Try incorporating natural elements into your cases. It offers a suave juxtaposition to arrange gemstones set in polished metal against woody elements and rustic stone. And the best part — natural elements cost little to nothing. From river rocks to driftwood, sand to native greenery, step outside to find nature’s greatest gifts. Raw wood tree slices make great risers while fascinating geodes make for nifty trinkets that can be easily sold. Contact your local stonemasons for scraps of marble, granite, and slate slabs. Such rustic elements double as ideal props for photographing jewelry as well.

Shop local

Look to your community for collaboration opportunities. Try pursuing your local art scene and regional craft shows. If you have space, you can feature special works of art on consignment in your cases and around your store. This can enliven the area and reel in foot traffic.

Evoke Conversation

For a more fanciful approach, consider putting personal touches to your jewelry case displays. Do you specialize in vintage style or antique jewelry? Find old books or teacups to add to your displays. Did you join a family business? Honor your family legacy by inserting something sentimental. This gets conversations flowing, and let your visitors identify and connect with you at a more personal level. Not to mention, it will brighten your own day reminding you of your ultimate passion. After all, no one spends more time looking around your store than you do!

Jewelry Case Displays Stuller Beyond the Glass Pub Evoke Conversation

Build, measure, learn

Remember, staging your cases is an ever-evolving process. Use the summer doldrums to begin to transform them. And think ahead for the rest of the year considering different visual avenues you want to take. Don’t be afraid to be selective about the elements you choose. If you’re tired of filler, focus your attention on a clean presentation. Spacing plays a key role in this area. Remember, your jewelry case displays are backdrops, not the main attractions. You want your customer’s eyes to sweep across and see the individual pieces in your case.

Stuller Blog Modular Jewelry Case Displays

Shop modular jewelry case displays at Stuller.com

What works best for you? Do you have any not-so-great experiences you’d like to share? Let us know in the comments below, then tag us in photos of your jewelry case displays on FacebookInstagramPinterest!

Going Green with Natural Jewelry Packaging

Natural Jewelry Packaging Greenery Blog Header

Sunday, April 22nd is Earth Day, an opportunity to reflect on the environment and our relationship with it. So today, we’re bringing outdoor elements to your business. Like nature, your brand is constantly evolving, growing stronger and more prevalent each day. And whether you know it or not, you advertise constantly.

Think beyond traditional channels like local newscasts, magazines, or radio. Your store’s signature packaging is the linchpin of your marketing strategy and secures brand recognition. By choosing a natural look or texture to your totes, ribbons, tissue paper, etc., you identify your brand for eco-conscious customers of all generations. And custom imprinting reminds customers of your brand long after they’ve left the store. After all, strong branding helps create a memorable customer experience, beginning with window shopping all the way through to a satisfied purchase.

Keep your brand grounded

Style, quality, and cost are not the only considerations that drive purchasing decisions these days. Increasingly consumers have committed themselves to take sustainability and social responsibility to heart in all their purchases. So what does this say about the way your customers shop for jewelry? To put it lightly, they expect more. Millennials are more idealistic and connected to the world than any prior generation. Because jewelry is so personal, its refection of social responsibility is that much more important to them.

If you don’t already talk about your stance on environmental issues, take the opportunity to formulate and share this information with customers.  You’ve probably answered the question, “Are these conflict-free diamonds?” countless times, so be proactive when it comes to pushing sustainability and environmental consciousness. And choose natural jewelry packaging to conjure rustic, earthen vibes. After all, a suave juxtaposition of polished precious metal nestled against woody, natural elements communicates elegance.

We’ve pulled together our favorite natural jewelry packaging to reflect elements of earth, fire, water, and air in your branding


Earth-Inspired Jewelry Packaging

A solid, classic element, you’ll want to keep this Earth-inspired natural jewelry packaging around for a while. From cork to timber grain to deep green velvet reminiscent of mossy stone, these texturized ring boxes make your brand feel robust and dependable.

Water-Inspired Jewelry Packaging

Look to these aqua-inspired natural jewelry packaging options for a fluid, dreamy boost for your jewelry! Choose aquatic teals to deliver a balanced and harmonious presentation. These tones express whimsical flair while maintaining universal appeal to your shoppers.

Fiery Jewelry Packaging

If you’re looking for a burst of playfulness and energy, dare to play with fire. These red-hot collections are eye-catching and burn with desire. Try these fiery packaging options for a warm jewelry showcase.

Airy Jewelry Packaging

Each time we breathe, our bodies know the life-giving power of the air. Is it any wonder that packaging with an airy theme may prove to be the most vital? Neutral and adaptable, these air-inspired pieces give a relaxing and endlessly-inspiring presence to your collection.

Don’t forget, Stuller puts Earth first

Wondering where we stand? Stuller has a company-wide commitment to sustainability, and we’ve earned the SCS Certification verifying that 100% of our gold, silver, platinum, and palladium comes from recycled sources. We manufacture our complete line of fabricated metals using 100% recycled metals and hold our vendors to the same high standards. We would reconsider our relationship with any supplier if we became aware they violated any environmental laws or contradicted our social commitment, and you should too!


Shop packaging on Stuller.com

Does your packaging have a natural feel? Let us know your environmental stance in the comments below. Happy Earth Day!

How to Build Your Jewelry Brand Identity

Karen Morvan, Stuller’s Brand Strategist, explains the concept of jewelry brand identity, why it matters, and how you can identify yours.


Brands are everywhere—they are tasted in our food, sewn into our styles, and imprinted on our hearts. That said, did you know that nearly 80% of the estimated $263 billion dollars worth of fine jewelry sold every year is unbranded? This means that there is a huge untapped opportunity for you, the independent jeweler, the build your jewelry brand identity.

Why Buy the Brand?

People don’t buy branded products; they buy the branded experience that comes from purchasing the product. They buy fine jewelry because it means something to them. Whether it’s deeply sentimental or it just makes them feel good about themselves, they buy it for more than the shiny object alone. High-end jewelry brands sell more than a piece of jewelry— they sell a great story, one that thousands of people are willing to pay top dollar for.

With the high percentage of unbranded jewelry in the market, you have the chance to brand your jewelry buying experience and make a true connection with each person who enters your store. Your customers are not coming to your shop to buy Tiffany’s. They are coming to buy into you and, more importantly, the experience you create. So, how do you create an experience that keeps them coming back for more?

Build Your Jewelry Brand Identity Packaging

Find Your Sparkle

Take the ever-famous Apple technology company. People don’t buy Apple products because they are the absolute best (although I could and would argue they are). People buy Apple products because they want to be the square pegs in the round holes, the crazy ones who truly believe they can change the world. They want to think differently, and Apple is what allows them to do this— or so they believe. Why do customers buy jewelry from you and not from the guy down the street? Or why should they? What makes you different? These are questions you should not only ask yourself, but answer in a way that is unique. Because after all, it’s your job to give your customers something meaningful to believe in. Everyone loves a great story. Answer these simple questions about your brand to help you write yours:

  • Why are you in business?
  • What makes you love what you do for a living?
  • Where is your brand positioned in the market?
  • Why should customers choose you over the guy down the street?
  • Use these answers to define your store’s brand purpose, values, and mission.

So, you’ve found your sparkle. How do you properly polish it?

First, who is your ideal customer? And don’t say, “Everyone.”

Of course, we want to be relevant to everyone because that means more sales, right? Wrong. When you try to please everyone, you dilute your story and your products. Think about which customers are most likely to buy certain products from you and why. Tailor your shopping experience to these customers. Learn their likes and dislikes. Understand what attracts them. You can also segment your store, creating different sections that are more attractive to certain types of customers.

Think about your entire store experience from start to finish. Humans are sensual beings, and we are greatly influenced by our surroundings. What do customers smell when they walk in — a calming, alluring scent or the smell of a litter box and yesterday’s lunch? What colors and artwork do visitors see? Are the cases cluttered or organized so onlookers can see exactly what they want right away? Whether we like to admit it or not, we all notice each of these things, even if only subconsciously. And we tend to notice the things that distract us more often than we notice the things we’re actually looking for. You may sell fine jewelry, but if your store environment doesn’t reflect that, you suddenly have a disconnect in the story you are trying to tell. This will leave your customers feeling lost and confused and less likely to commit to making a purchase regardless of how friendly and helpful you may be.

First thing’s first: clear the clutter, diffuse the distractions and create a beautiful experience to complement the beautiful products you sell. This is paramount to building your jewelry brand identity.

Build Your Jewelry Brand Identity Packaging

Forget the Glow • Seek a Consistent Glimmer

The most important part of this story is to remain agile. Find your story and tell it confidently, but always know that your story is always being written. Remember, new chapters keep it interesting. Don’t be afraid to take risks. Because even if it’s unsuccessful, there is a good chance you’ll learn something valuable. Can you call that a failure? Absolutely not. Thanks to social media knowledge and Google, customers have a wealth of knowledge at their fingertips and are constantly changing their minds and opinions. You have to challenge yourself to remain relevant in our ever-evolving world.

So Finally,

Stay abreast of all that is new and trendy. Read up on what’s happening in the industry. Follow Stuller Blog and BenchJeweler.com to learn about all the latest happenings.

Remember, it’s not about selling a product. Sell your story, and product purchases will follow suit. The shimmer of the jewelry will catch their eye, but the shine of your jewelry brand identity will catch their hearts, and that is what keeps them coming back for more.

Have you identified your jewelry brand identity? Still seeking? Share your thoughts in the comments section. Then, learn more about how to beef up your jewelry store branding here.