About the Author: Carson Webb

Carson Webb
P&D Product Specialist
I was born in Memphis but have lived in Lafayette since I was five • When I was six years old, I changed my name to Harmonica • You can find me reading in a hammock somewhere or having a theme party • I have a Tamagotchi named Gomez • I’m a retro TV Junkie • If I could meet one person it would probably be Rod Serling • I am always in the mood for karaoke and chocolate!

Carson Webb's Posts

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Which Jewelry Cleaner Should I Use?

Offer these helpful add-ons to keep jewelry shining long after the sale

Think of when you went above and beyond for someone— or when someone went above and beyond for you. It’s always special to leave an interaction feeling like the other party was invested in your happiness and overall experience. And when our expectations are surpassed, the sentiment sticks long after. read more…

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Try our Top 3 Holiday Jewelry Packaging Tips Today

Get ready for your busy season with ample wrapping paper, ring boxes, gift bags, and more

What would the holidays be without fabulous packaging? It’s hard to imagine because it’s the thrill of opening a gift that captures the real delight of this gift-giving season. You want to be sure you’ve got all your packaging angles covered because as you prepare for the holidays, details can read more…

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3 Ways to Spruce Up Your Winter Watchband Selection

Grow your watchband business with these chic strap styles

Why wear a watch? From James Bond to tennis star Serena Williams, there is no shortage of icons who manage to mix style AND functionality into their watch game. This winter, give your customers that same watchband versatility, even if they aren’t exactly super spies or tennis pros. With smartphones read more…

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Trigger More Jewelry Sales by Evoking the Senses This Holiday Season

Six ways to draw customers in by appealing to their five senses

Holiday shopping is a sensory experience. Customers trust their senses to guide them to a sale. Holidays are also emotional, and the senses are the most direct doorways to those emotions. People buy jewelry, of course, for emotional reasons. To take advantage of these emotions and the underlying emotional appeal read more…

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Jewelry Care Products: Which Jewelry Cleaner Does What?

Offer these helpful add-ons to keep jewelry shining long after the sale

Over the last few months, I’ve talked a lot about how to customize your packaging to enhance your brand. What you say (and how you say it) is quite important. But today, I want to talk about actions. As summer comes to an end, take a moment to think of when you read more…

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How to Leverage Custom Imprinted Jewelry Packaging

Add colors and coordination to secure your branding in the minds of consumers

Perhaps you’ve had your jewelry store for years now. You’ve established yourself within the community after servicing multiple generations. Your store has excelled as a reliable force for customers in the area. Word of mouth recommendation for your business is strong. But is there more you can do to establish a cohesive brand? Start by read more…

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How to Create Stunning Jewelry Case Displays

Allow your jewelry to take center stage amid a carefully crafted backdrop

At some point in your life, you’ve probably found yourself sitting in the audience of a play. Whether it’s a high school production of Bye Bye Birdie or Hamilton on Broadway, you could have been put off by the production’s awkward clunkiness or rapt in awe at the edge of your seat. Much read more…

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Going Green with Natural Jewelry Packaging

Celebrate Earth Day with elements of Earth, Fire, Water, and Air

Sunday, April 22nd is Earth Day, an opportunity to reflect on the environment and our relationship with it. So today, we’re bringing outdoor elements to your business. Like nature, your brand is constantly evolving, growing stronger and more prevalent each day. And whether you know it or not, you advertise read more…