Social Media

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Meet Brittany Pata: The 2021 March Bridal Madness Champion

Get to know Brittany, the most junior member of Zachary Jeweler’s custom design team!

The 2021 winner of our annual March Bridal Madness contest is Brittany Pata, a custom jewelry designer at Zachary’s Jewelers in Annapolis, MD! I had the honor of speaking with Brittany and asking her some questions about her design journey, as well as her personal life! Learn more about Brittany read more…

Drive Springtime Sales with 3 Big Social Media Trends

How does your social strategy stack up to the trends that have been popular so far in 2021?

Ahh… social media. The all-encompassing digital channel, intended to connect with others and share content. Really, though, it has become way more than just that. For a lot of businesses of any scale, social media has become a selling tool, a newsletter, an information hub, a means of marketing — read more…

The Perfect Jewelry For Our New “Virtual” Lives

Swipe right on some posh pieces that are sure to dazzle in the digital realm

There’s no denying it — life is different than it was two years ago. No matter how much or little you’ve been affected by the Covid-19 pandemic, things have certainly changed in society. Adapting to a new norm means a lot of things, like more Zoom conference calls, online dates, read more…

Valentine’s Day Social Media Posts for You!

Count down to the loveliest day of the year with a week's worth of social media posts

Can you feel the love? With Valentine’s Day just around the corner, we want to spread it more than ever! After Christmas, Valentine’s Day is the perfect opportunity to market and sell your product. I mean, who doesn’t love getting gifts in the form of jewelry as a testament of read more…

Social Media and Photography Tips for the Holidays

Turn that perfect picture into the perfect sale with these social media and photography tips

One of the best tools for the budget-conscious jeweler is social media. With very little investment, social platforms are commonly the best way to reach your customer right in the palm of their hand. Eye-catching imagery and content is at the heart of being successful on social. There is still read more…

Social Media Strategy: Holiday #JollyJewelryDays Posts

Hello November and hello holidays! Jewelers, we know just as well as you that the holidays are your busiest selling season, and for a good reason — people use jewelry to tell a story. Nothing beats receiving a gift that means something to someone, like an engagement ring, a push present, or so read more…

Social Media Strategy Overhaul Before the Holidays

Optimize your social media strategy just in time for your busiest season

Alright jewelers, it’s time to suit up. The holidays are quickly approaching. From cleaning your cases, to stocking up on the right tools and product for those holiday projects, there are a plethora of things you can do during this time. I’m here to say this: use this time to read more…

Our Top 5 Looks from the 2020 Emmys

Red Carpet or Not, These Stars Shined in the Fashion Department

In the pandemic-ridden world we live in, there are numerous facets of life that have had to make adjustments and televised award shows are no exception. The 2020 Emmys took place on September 20th, but viewers noticed some changes to the normal extravagant affair. Rather than gather all nominees and read more…

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