Tag Results: social media

Instagram Advertising Header

An Intro to Instagram Advertising and Analytics

What to measure before you monetize

In Instagram For Beginners, a blog we produced just shy of Valentine’s Day 2017, I teased that I would dive deeper into Instagram strategy in a follow-up piece. As we approach the biggest selling season in our industry, I figure it’s about time to deliver on that promise. So, let’s read more…

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How to Train Your Staff Like a Boss

Tips and resources for creating a savvy staff

Ensuring that your sales associates know how to close sales and increase customer confidence and loyalty is just one of your jobs as the boss. It’s challenging to find effective training that benefits your newcomers and seasoned vets alike. And while no single training regime will align perfectly with your read more…

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5 Tips to Kickstart Your Jewelry Repair Business

Maximize repair to boost your profitability

Few can argue that jewelry repair is an underlying revenue stream that pays the bills when things get slow. In fact, repair averages anywhere from 10-15% in monthly revenue, peaking in January. That’s right, you know all too well about the post-Christmas sizing, modifications, engravings, and enhancements that waltz through read more…

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Keeping Things Pinteresting

How to make sure your Pinterest boards aren’t bored!

According to Pinterest, there are 10 billion recommendations served every day. 10 billion. That’s overwhelming. As members of the jewelry world, we know we have to maintain an active Pinterest presence to keep up. The platform lends itself well (arguably better than the rest) to our industry’s visual elements. But read more…

The Reigning March Bridal Madness Champion

Meet John Patrick: Last year's contest winner

Are you excited about this year’s March Bridal Madness contest? The rules of the game are simple: “Like” Stuller on Facebook. Submit an image of your custom designed engagement ring or wedding band. The picture with the most fan votes moves on to final judging. The stakes are high! The read more…

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Using Custom Design to Attract Media Attention

Tell your customization story with a little free help from media outlets

In an earlier post, Selling the Story of Custom Design, we talked about how your website can create a story. This time we’re focusing on telling your story using local media. In addition to creating visibility in your community, it generates free content that you can feature on your website, in read more…

Instagram For Beginners

Just in time tips for Valentine's Day

In our last social media blog, we promised a follow-up, so here we are— back for Round 2. Less than a month away from Valentine’s Day (one of the biggest days of a jeweler’s year), we’ve decided to focus on the upcoming holiday and how you can use Instagram to read more…

Social Media: Don’t worry! It doesn’t go bump in the night!

Randi talks about why you shouldn’t pull the covers over your head

I get it. Social media is intimidating. It’s demanding. It’s down-right scary. I mean, let’s face it, anything that delivers 1,350,000,000 Google results in 0.38 seconds can’t be that easy. WRONG. It can be that easy. In fact, I’m going to show you just how easy it is to promote read more…

3 things you need to know right now about social media

Tailor your approach to your demographic

Tailor Your Social Media Social media looks a lot different today than it did when Facebook hit the scene in 2004. Today there are over a dozen social media outlets to choose from, and if you’re like some, you’re only now realizing the full selling potential of each platform. Now read more…