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Customization

Business Savvy
Cheryl Robichaux

Get Started in Merchandising Your Showcases

Having well-stocked showcases with all the essential pieces will enhance the overall aesthetic appeal of your store, creating a welcoming, professional environment. Our merchandising experts have put together this list of 10 essential selling systems and solutions to help you get started.

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Business Savvy
Cheryl Robichaux

Discovering the Artistry of José Echevarria Diseñador

Formerly known as Fine Gold Designers, the brand is now known as José Echevarria Diseñador, and they have partnered with Stuller for their materials since 2000. In the beginning, everything was hand-made from a block of wax by José, painstakingly chiseled for many hours to get everything symmetric and looking great for each client. Making the casts and having them come out perfect every time was always a challenge.

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custom wedding bands
Customization
Nadine Savoy

Create a Custom Wedding Band Shopping Experience

Wedding bands present the perfect opportunity to provide a custom shopping experience. These rings are more than your everyday fashion jewelry. They are symbolic of a lifetime filled with commitment, love, and partnership. Why shouldn’t the experience of making a custom wedding band be just as significant?

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Customization
Taylor Dizor

A Jeweler’s Solution to Custom Jewelry Manufacturing

It should come as no surprise that your customers are looking for custom jewelry solutions. Custom jewelry is an $8.5 billion industry in the United States and is recession proof. Worldwide it is an $18–21 billion industry and growing fast. Particularly with couples, customization is booming.

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Business Savvy
Taylor Dizor

How to Offer a Bridal Customization Experience

Something that has become apparent in the last couple years is that a personalized shopping experience is key to standing out in the retail shopping market. As a result, 79% of retailers are investing in personalization, according to Forbes. In fact, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.

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Customization
Laura Ann Settoon

Findings Friday: Find Out How Stuller Makes It

As a wholesale jewelry manufacturer, our teams create an astronomical amount of product in-house. For all of the jewelry findings you need to create custom jewelry, look no further than Stuller. We’re excited about our new series of highlighted stories called #FindingsFriday on Instagram. Today, we’re giving you an inside look at how we make the findings and componentry needed for designing multi-gemstone graduated drop earrings.

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