Customization

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Jim Tuttle Presents: Green Lake Jewelry Works

See Jim's innovative approach to configuring his jewelry stores of the future

Don’t miss A Unique Approach to Custom with Jim Tuttle, a Gemvision webinar on Sept. 28, 2017, beginning at 11:00 am CST. Learn all about the current cutting edge of customization directly from Jim Tuttle himself. Register here. The Story of Green Lake Jewelry Works My cousin and I started read more…

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How Matrix 9 Earns International Acclaim

Mehmet Pekin of Istanbul, Turkey shares how Matrix fuels his career

Introducing Mehmet Pekin: an accomplished Matrix 9 user & instructor from Istanbul, Turkey   A talented Matrix user, Mehmet Pekin has been using the software for about 13 years. He has built his career around 3D modeling, both as a CAD operator and instructor, all while mastering the tools required. read more…

4 New CounterSketch Features to Boost Custom Design

Find out how the new CounterSketch update will benefit your business

Whether you’re a polished power-user or a starter to the software, the custom design capabilities using CounterSketch® are undeniable. And on July 11, 2017 all customers in good standing will receive a CounterSketch update with new features and functionalities. With significant changes to the software on the horizon, CounterSketch Academy will be available at no charge to existing customers read more…

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New Software and a Global Approach

Matrix 9.0 and Clayoo 2.5 software releases represent new ways to serve our customers

I joined Stuller as the Vice President of Business Solutions in December of 2016, focusing initially on our software products and teams. As part of my onboarding, I learned and observed the operation of the organization for 90 days without taking any action. During the first few weeks of what I read more…

The Journey of a Ring

Part 2: The casting process begins

In the previous post on the Journey of a Ring mini-series, we learned about our Product Design & Development Department. In that area, our designers produce thousands of unique jewelry pieces each year. But after the CAD image is complete, where does the project go from there? It moves to read more…

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Using Custom Design to Attract Media Attention

Tell your customization story with a little free help from media outlets

In an earlier post, Selling the Story of Custom Design, we talked about how your website can create a story. This time we’re focusing on telling your story using local media. In addition to creating visibility in your community, it generates free content that you can feature on your website, in read more…

The Journey of a Ring

Part 1: The room where it all begins

Each year, everyday consumers purchase millions of engagement and fashion rings. For centuries, this piece of jewelry has consistently proved itself the most popular. But have you ever thought about the journey a ring takes to become a fully set piece? Did you know it starts simply as an idea read more…

Disengaged Dudes

The ultimate guy's guide to wedding bands

It is likely that the bride-to-be in your store has been planning her special day for a while now, perhaps even since she was a young girl. More often than not, she has a good idea of the type of engagement ring she’s going after. She’ll bring along clippings from a magazine read more…

Selling the Story of Custom Design

Tips to drive traffic to your store

Offering customized jewelry is no longer an exception, it’s expected. With The Knot reporting that 45% of grooms customize the engagement ring, how do you communicate that a visit to your store means getting the perfect personalized ring? Step 1 – make sure your website tells your custom design story. read more…

Engraving Machine Mash Up

What will work best for your store?

An art practiced since ancient times, engraving is a popular way to personalize a piece of jewelry. And there are many ways to do so – a special message, a finish, a unique pattern, and many more. If you’ve been thinking about offering some form of engraving in your store, read more…

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