Customization

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Using Custom Design to Attract Media Attention

Tell your customization story with a little free help from media outlets

In an earlier post, Selling the Story of Custom Design, we talked about how your website can create a story. This time we’re focusing on telling your story using local media. In addition to creating visibility in your community, it generates free content that you can feature on your website, in read more…

The Journey of a Ring

Part 1: The room where it all begins

Each year, everyday consumers purchase millions of engagement and fashion rings. For centuries, this piece of jewelry has consistently proved itself the most popular. But have you ever thought about the journey a ring takes to become a fully set piece? Did you know it starts simply as an idea read more…

Disengaged Dudes

The ultimate guy's guide to wedding bands

It is likely that the bride-to-be in your store has been planning her special day for a while now, perhaps even since she was a young girl. More often than not, she has a good idea of the type of engagement ring she’s going after. She’ll bring along clippings from a magazine read more…

Selling the Story of Custom Design

Tips to drive traffic to your store

Offering customized jewelry is no longer an exception, it’s expected. With The Knot reporting that 45% of grooms customize the engagement ring, how do you communicate that a visit to your store means getting the perfect personalized ring? Step 1 – make sure your website tells your custom design story. read more…

Engraving Machine Mash Up

What will work best for your store?

An art practiced since ancient times, engraving is a popular way to personalize a piece of jewelry. And there are many ways to do so – a special message, a finish, a unique pattern, and many more. If you’ve been thinking about offering some form of engraving in your store, read more…

A Gemvision Narrative – The Pirate Ship Ring

Shipwrecks, an octopus battle, and more

Working in Gemvision technical support, we get our fair share of requests to create designs. Although technical support is not a distribution?, we are an education and support system for our users. Often times, we will get requests for designs that really stand out, and we always remember that one read more…

Feature Friday – Alecia Hebert

Meet Alecia Hebert, the customization queen

You know those speedy, people-movers in the airports? The ones that you hop on to get to your next destination in half the time of walking? Well, that’s what my day is like. All day. EVERYDAY. The digital age is extremely fast-paced. Technology comes with a responsibility, and we here read more…

Feature Friday

A Gemvision Narrative

When you think technical support, you may picture someone just picking up a phone, or answering an e-mail asking, “How can I help you?” Technical support at Gemvision could be titled differently in terms of how creative it is. At Gemvision’s Technical Support we receive, on a daily basis, design read more…

From Start-Up to Up and Coming

How Rare Pink and Stuller Partnered for Success

When we first set up Rare Pink, a bespoke diamond engagement ring company, there were just two of us working from a flat in east London trying to build a company that would allow customers to design the rings of their dreams. A small start-up company, at that point all read more…

Five Tips to Increase your CounterSketch Sales

Sales Director Heather Kutzman shares the secrets to success

If you’ve already used CounterSketch Studio, you know what a powerful tool this customization software is. You know, for instance, that you don’t have to lose another sale because what you have in your case isn’t quite right. You know you have a solution when your customer says, “I like read more…

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