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The Sales Floor

wedding day jewelry guide
The Sales Floor
Andrea LeDay

A Jeweler’s Wedding Day Jewelry Shopping Guide

With fall wedding season upon us, now is the perfect time for jewelers to ensure their showcases are filled with the latest trends and timeless classics. Every detail matters on a couple’s big day, and jewelry plays a crucial role in enhancing the wedding experience for everyone involved. From selecting bridal jewelry to finding the perfect pieces for bridesmaids, groomsmen, and other key members of the wedding party, this guide will help you curate a memorable shopping experience for your customers.

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September 27, 2024 No Comments
Business Savvy
Taylor Dizor

Are In-Case Jewelry Selling Solutions Worth the Investment?

Choosing the right styles that will sell, investing your money where it makes the most sense, creating the right setup, and having solutions to every customer’s needs — there are many decisions that go into having a successful showcase within your jewelry store. These types of decisions can be stressful because each decision comes with a risk. So how do we go about minimizing the risk and maximizing the reward in the retail jewelry space?

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September 20, 2024 No Comments
diamond grading report
Diamonds & Gemstones
Heather Fontenot

The Essentials of Diamonds With Grading Reports

What is the most valuable asset in the jewelry industry? I’ll give you a hint. It doesn’t sparkle and it can’t even be bought. The answer is trust and reliability. Given today’s competitive retail landscape, this is paramount for jewelers looking to build lasting relationships with customers. 

 

As purveyors and sellers of precious stones and beautiful jewelry that can carry a lot of significance, offering products that come with a guarantee of quality is a necessity. One of the most effective ways to do this is by selling diamonds with a grading report. 

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March 20, 2024 No Comments
Diamonds and Gemstones With Known Origin: What Is Provenance?
Diamonds & Gemstones
Amberly Champagne

Diamonds and Gemstones With Known Origin: What Is Provenance?

Today’s consumer landscape is growing increasingly focused on transparency, ethical consciousness, and authenticity. It drives their trust. For us as jewelers, that means we have a responsibility to educate ourselves on the importance of provenance when it comes to diamonds and gemstones. But what does this mean? Let’s dive into the significance of a stone’s origin, how it impacts both the industry and the consumer, and how you can leverage this knowledge for future sales.

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February 23, 2024 No Comments
Get Started in Merchandising Your Showcases
Business Savvy
Cheryl Robichaux

Get Started in Merchandising Your Showcases

Having well-stocked showcases with all the essential pieces will enhance the overall aesthetic appeal of your store, creating a welcoming, professional environment. Our merchandising experts have put together this list of 10 essential selling systems and solutions to help you get started.

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February 16, 2024 No Comments
diamond clarity 4Cs of diamonds
Diamonds & Gemstones
Olivia Billet

What You Need to Know About Diamond Clarity

Among the 4Cs of diamonds, clarity possesses a unique role and significance. It dives into the diamond’s inner world, telling a story of a journey through time. The concept of clarity allows us to understand a diamond’s history, formation, and the forces that shaped it. Let’s look at diamond clarity, what it means, and how you can use it to spark a conversation with a customer.

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September 6, 2023 No Comments
Business Savvy
Cheryl Robichaux

The Dog Blog: Meet A Few Jewelry Store Mascots

In the bustling world of retail, jewelry stores are known for their elegance, sophistication, and the ability to make customers feel special with stunning collections. However, what truly captivates our hearts and brings an unexpected charm to these stores are their lovable dog mascots. These jewelry store mascots, adored by both staff and customers, play a vital role that goes beyond just being a cute face.

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August 24, 2023 No Comments