Skip to content

The Sales Floor

diamond clarity 4Cs of diamonds
Diamonds & Gemstones
Olivia Billet

What You Need to Know About Diamond Clarity

Among the 4Cs of diamonds, clarity possesses a unique role and significance. It dives into the diamond’s inner world, telling a story of a journey through time. The concept of clarity allows us to understand a diamond’s history, formation, and the forces that shaped it. Let’s look at diamond clarity, what it means, and how you can use it to spark a conversation with a customer.

Read More »
Business Savvy
Cheryl Robichaux

The Dog Blog: Meet A Few Jewelry Store Mascots

In the bustling world of retail, jewelry stores are known for their elegance, sophistication, and the ability to make customers feel special with stunning collections. However, what truly captivates our hearts and brings an unexpected charm to these stores are their lovable dog mascots. These jewelry store mascots, adored by both staff and customers, play a vital role that goes beyond just being a cute face.

Read More »
Inspiration & Trends
Christine Lloyd

Stuller Trend Report: Winter 2023 Edition

The greatest question on every jeweler’s mind and the one our team that gets asked quite often is “What are the latest trends?” It’s a fair question. Consumers are always looking for what’s new, what’s hot, and what they should be buying.

Read More »
Main Articles
Katelyn Meche

Top Tips for Refreshing Your Case Displays

As we near the end of the third week of 2023, you might be wondering how you can approach your business plan and goals for the year. For many business owners, these goals can vary depending on what 2022 looked like — were there aspects of your plan that needed improvement, or worked well, but need a refresh?

Read More »
Inspiration & Trends
Brittney Garrett

Top Five Bridal Trend Predictions For 2023

While the weather outside in January might be frightful, we have the hottest engagement rings that will delight you. At Stuller, we conduct extensive market research to remain on top of the bridal styles that are trending, so that we can offer our customers all the looks that consumers want. Don’t have hours to spend combing through Pinterest and Vogue magazine to find out what’s hot? We do the work for you!

Read More »
Inspiration & Trends
Taylor Dizor

The Hottest Jewelry Trends and Best Sellers of 2022

What a year! This year has brought so many amazing new things. A world now fully accessible to us after the pandemic has brought plenty of new and inspired pieces with noteworthy styles. The trends we’ve seen thrive among consumers are as stunning as they are lasting. You heard correctly — trends that last. The trends that are splashed on fashion magazine pages and arriving in jewelry stores are very likely here to stay as we move into a new year.

Read More »