The Sales Floor

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Take a Look Inside the July 2020 CounterSketch Update

July 2020 Update includes curated collections, lab-grown inventory

2020 has been an overwhelming year with lots of change that has forced us to learn how to approach familiar tasks in very different ways. Like building relationships with your customers when you can only see their eyes because a mask obscures the rest of their face. However, I hear read more…

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3 Reasons to Partner With 302 Fine Jewelry

Discover why 302 Fine Jewelry can help you sell to self-purchasing women

Milestone or no, jewelry is how we — women — celebrate and express ourselves. Frankly, we don’t need a reason. But it’s nice to say a new ring or necklace is to celebrate a promotion, an event, or a birthday. Or just a great day. But if you’re not connecting read more…

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Pinterest Strategy: Back to the Basics

Tips on how to get your business started on Pinterest

Over the past few months, I’ve written about different tips, tricks, and strategies for social media marketing on Facebook and Instagram. However, one of the larger social platforms doesn’t get much love when there’s talk of social media marketing, and I’m here to change that! Pinterest is a “visual discovery read more…

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New Styles Added to Modern Brilliance® Collection

Bridal Pieces Added to Lab-grown Collection

First released last fall, Modern Brilliance® is a curated collection set exclusively with lab-grown diamonds.   The pieces include earrings, necklaces, rings, and bracelets and are available in 14K white, yellow, and rose gold. This summer, we are excited to include new additions to the collections.   We spoke with Product Manager read more…

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Peek Inside the 2020-2021 Packaging & Displays Catalog

New product, focus on custom imprinting part of new book

A great way to keep your customers engaged long after they’ve left the sales floor is through your packaging.  Make sure your packaging is a reflection of your brand and your store’s personality and has your name on it. Luckily, Packaging and Displays 2020–2021 has you covered! With new styles in read more…

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Lab-Grown Diamonds: Let’s be completely clear, Part 1

Transparency is key in maintaining integrity in the industry

As Lab-Grown Diamond (LGD) sales continue to grow with no end in sight, complete transparency — for you and us — has never been more important. None of us want to damage trust by selling a LGD as a Natural Diamond or a natural as a Lab-Grown diamond. LGDs are read more…

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Sell with a story: Red, White, and Blue stones

There are few color combinations as iconic to the United States of America as red, white, and blue. Creating a color collection as classic as little pinwheels this time of year is super easy with many gemstone options in a plethora of shades encompassing red, white, and blue. Below we read more…

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4 Special Occasions to Celebrate With Jewelry

Whether your customers are celebrating a 75-year anniversary, a best friend’s birthday, or any other milestone, we offer a selection of jewelry to help them memorialize the most heartwarming moments in life. Our Celebrate lookbook features options for all of those important reasons to mark an occasion — from birthdays read more…

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