2020 has been an overwhelming year with lots of change that has forced us to learn how to approach familiar tasks in very different ways. Like building relationships with your customers when you can only see their eyes because a mask obscures the rest of their face. However, I hear read more…
Milestone or no, jewelry is how we — women — celebrate and express ourselves. Frankly, we don’t need a reason. But it’s nice to say a new ring or necklace is to celebrate a promotion, an event, or a birthday. Or just a great day. But if you’re not connecting read more…
This year, life has thrown a wrench in our paths, and most of us have had our share of fears and anxieties nibbling away at our days. We try to stay positive, but this can prove challenging. How can we feel better and happier? Look no further than your fingers, read more…
Whether it’s because you don’t have the equipment, the capacity, the know-how, or even just the desire, taking a jewelry design from your mind to something wearable can be immensely challenging. From sketch to CAD to model to cast piece and finishing, custom design is an intensive, all-hands-on-deck process. But read more…
Over the past few months, I’ve written about different tips, tricks, and strategies for social media marketing on Facebook and Instagram. However, one of the larger social platforms doesn’t get much love when there’s talk of social media marketing, and I’m here to change that! Pinterest is a “visual discovery read more…
First released last fall, Modern Brilliance® is a curated collection set exclusively with lab-grown diamonds. The pieces include earrings, necklaces, rings, and bracelets and are available in 14K white, yellow, and rose gold. This summer, we are excited to include new additions to the collections. We spoke with Product Manager read more…
A great way to keep your customers engaged long after they’ve left the sales floor is through your packaging. Make sure your packaging is a reflection of your brand and your store’s personality and has your name on it. Luckily, Packaging and Displays 2020–2021 has you covered! With new styles in read more…
As Lab-Grown Diamond (LGD) sales continue to grow with no end in sight, complete transparency — for you and us — has never been more important. None of us want to damage trust by selling a LGD as a Natural Diamond or a natural as a Lab-Grown diamond. LGDs are read more…
There are few color combinations as iconic to the United States of America as red, white, and blue. Creating a color collection as classic as little pinwheels this time of year is super easy with many gemstone options in a plethora of shades encompassing red, white, and blue. Below we read more…
Whether your customers are celebrating a 75-year anniversary, a best friend’s birthday, or any other milestone, we offer a selection of jewelry to help them memorialize the most heartwarming moments in life. Our Celebrate lookbook features options for all of those important reasons to mark an occasion — from birthdays read more…
