The Sales Floor

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Tips for Small Business Saturday

Advice on how to get your product into the hands of eager shoppers on Small Business Saturday

Any other year, this would be a straightforward post about making the most of this once-a-year celebration. You could be planning a store event to attract customers with holiday cookie trays, mulled cider, bowls of salted nuts, and other festive foods. But this is 2020. Let’s step back and assess read more…

#302onYou: Jewelry Gifts for the Holidays

In the second installment of our Holiday Learning Series, we talk fashion

As you gear up for the demands of the holidays, Stuller is here for you. With our in-stock product assortment, next-day delivery, services, and resources, we’re doing all we can to keep this selling season merry and bright for you. One of those resources is this week’s installment of our read more…

All That Shimmers: Diamonds & Gemstones 2020-2021

Stuller’s new diamonds and gemstones catalog is unlike any of its predecessors

As personalization continues to lead our industry, Diamonds & Gemstones 2020-2021 gives you all you need to quickly find that special stone within one of the industry’s widest selections. With 130 pages, this catalog features Stuller’s comprehensive assortment of diamonds and gemstones: beloved classics, on-trend favorites, and many new colorful read more…

What’s New in Bridal?

Discover our new and trending 2020 bridal designs

I think most of us began 2020 thinking it would follow the general pattern of prior years. We had no idea that we would face a year of major and unexpected changes, which have brought all of us a sense of instability. What better time to remember our relationships and read more…

What to Know About Choosing a Jewelry Chain

Download this FREE infographic to help your customers choose a chain they’ll love

Chains are trending and in demand like never before. Just peruse Instagram’s #NeckMess hashtag to see the inspiring and creative ways customers are layering their looks. From chunky chains that make a statement to a cascading column of thinner cable chains, you’ve got some serious opportunity here. When a customer read more…

petite pavé dangles

New. Trendy. Affordable. And Full of Diamonds!

Introducing our New Petite Pavé Dangle Collection

When is very small something BIG? We couldn’t be more excited than to introduce our new Petite Pavé Dangle Collection. What are petite pavé dangles? They’re sparkly and dainty dangles — all 6mm or less — set with diamonds (and some with gemstones). Customers can add them to chains, earring read more…

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Take a Look Inside the July 2020 CounterSketch Update

July 2020 Update includes curated collections, lab-grown inventory

2020 has been an overwhelming year with lots of change that has forced us to learn how to approach familiar tasks in very different ways. Like building relationships with your customers when you can only see their eyes because a mask obscures the rest of their face. However, I hear read more…

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3 Reasons to Partner With 302 Fine Jewelry

Discover why 302 Fine Jewelry can help you sell to self-purchasing women

Milestone or no, jewelry is how we — women — celebrate and express ourselves. Frankly, we don’t need a reason. But it’s nice to say a new ring or necklace is to celebrate a promotion, an event, or a birthday. Or just a great day. But if you’re not connecting read more…

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Elevate your mood with these jewelry trends

This year, life has thrown a wrench in our paths, and most of us have had our share of fears and anxieties nibbling away at our days. We try to stay positive, but this can prove challenging. How can we feel better and happier? Look no further than your fingers, read more…

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