The Sales Floor Archives

The Sales Floor

Sep

All That Shimmers: Diamonds & Gemstones 2020-2021

Stuller’s new diamonds and gemstones catalog is unlike any of its predecessors

As personalization continues to lead our industry, Diamonds & Gemstones 2020-2021 gives you all you need to quickly find that special stone within one of the industry’s widest selections. With 130 pages, this catalog features Stuller’s comprehensive assortment of diamonds and gemstones: beloved classics, on-trend favorites, and many new colorful read more…

By Alyson Keenze

Marketing Copywriter

Sep

What’s New in Bridal?

Discover our new and trending 2020 bridal designs

I think most of us began 2020 thinking it would follow the general pattern of prior years. We had no idea that we would face a year of major and unexpected changes, which have brought all of us a sense of instability. What better time to remember our relationships and read more…

By Alia Stelly

Bridal Assistant Product Manager

Sep

Watch Out for Our New Watch Bands, Tools, and Batteries Brochure

Watches provide the wearer with versatility and adaptability when it comes to today’s fashion accessories. Your customers keep these products in high demand and we gladly provide a helping hand in meeting that demand. We are happy to save you time with Watch Bands, Tools, and Batteries — our first read more…

By Taylor Dizor

Marketing Copywriter

Aug

What to Know About Choosing a Jewelry Chain

Download this FREE infographic to help your customers choose a chain they’ll love

Chains are trending and in demand like never before. Just peruse Instagram’s #NeckMess hashtag to see the inspiring and creative ways customers are layering their looks. From chunky chains that make a statement to a cascading column of thinner cable chains, you’ve got some serious opportunity here. When a customer read more…

By Laura Whitmire

Fine Jewelry Product Manager

Aug

New. Trendy. Affordable. And Full of Diamonds!

Introducing our New Petite Pavé Dangle Collection

When is very small something BIG? We couldn’t be more excited than to introduce our new Petite Pavé Dangle Collection. What are petite pavé dangles? They’re sparkly and dainty dangles — all 6mm or less — set with diamonds (and some with gemstones). Customers can add them to chains, earring read more…

By Alissa Talbot

Findings Senior Product Manager

Jul

Take a Look Inside the July 2020 CounterSketch Update

July 2020 Update includes curated collections, lab-grown inventory

2020 has been an overwhelming year with lots of change that has forced us to learn how to approach familiar tasks in very different ways. Like building relationships with your customers when you can only see their eyes because a mask obscures the rest of their face. However, I hear read more…

By Heather Kutzman

CounterSketch Product Manager

Jul

3 Reasons to Partner With 302 Fine Jewelry

Discover why 302 Fine Jewelry can help you sell to self-purchasing women

Milestone or no, jewelry is how we — women — celebrate and express ourselves. Frankly, we don’t need a reason. But it’s nice to say a new ring or necklace is to celebrate a promotion, an event, or a birthday. Or just a great day. But if you’re not connecting read more…

By Emily Graffagnino

Senior Director of Fine Jewelry

Jul

Elevate your mood with these jewelry trends

This year, life has thrown a wrench in our paths, and most of us have had our share of fears and anxieties nibbling away at our days. We try to stay positive, but this can prove challenging. How can we feel better and happier? Look no further than your fingers, read more…

By Elizabeth Raffel

Senior Copywriter, Marketing

Jul

How Stuller’s CAD/CAM Services Makes Custom More Efficient

Whether it’s because you don’t have the equipment, the capacity, the know-how, or even just the desire, taking a jewelry design from your mind to something wearable can be immensely challenging. From sketch to CAD to model to cast piece and finishing, custom design is an intensive, all-hands-on-deck process. But read more…

By Alyson Keenze

Marketing Copywriter

Jul

Pinterest Strategy: Back to the Basics

Tips on how to get your business started on Pinterest

Over the past few months, I’ve written about different tips, tricks, and strategies for social media marketing on Facebook and Instagram. However, one of the larger social platforms doesn’t get much love when there’s talk of social media marketing, and I’m here to change that! Pinterest is a “visual discovery read more…

By Hannah Blaine

Social Media Specialist