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Gemstone Success on Social Media

Holidays are slowly, but surely, creeping into our day-to-day life in the jewelry industry. We’re prepping hard over here at Stuller to ensure you, the jeweler, has a wildly successful selling season. While I can’t really speak too much to the manufacturing side of business, I can tell you that ramping up your social media during peak sale season will only work out in your benefit.

One detail that stands out to us when reviewing our social media performance at Stuller is an extremely common theme in our top performing Instagram posts. Let’s dive in to some social stats, and how you can use our success to drive engagement on your Instagram!

Top Performing Instagram Posts

When looking at the top performing post on Instagram by month, I noticed a trend in what our audience likes to see.

gemstone social media analytics

Notice a trend? Each month, we noticed that the post that had the highest engagement rate (engagements divided by impressions) had something to do with gemstones! It was really interesting to pick up such a distinct pattern in our highest performers, but I’d like to talk to you about why this is important, and how you can use our information to drive your Instagram strategy.

Engaging Posts on Social = More Impressions

When your posts are highly engaged, they get more impressions (BTW, if you need a refresher on marketing terminology, check my Social Media Dictionary). More impressions simply means that more people will see your post, which could lead to more followers, which could ultimately lead to more business!

This infographic by IQ Hashtags (great resource for social media questions) illustrates why engagement rate is important, in terms of Instagram’s algorithm.

We track engagement rate heavily here at Stuller, in fact, it’s the top metric we report on in terms of social media success. Just like you, one of our main goals on social is to gain more business. Creating engaging content directly attributes to our goal!

Utilizing Engaging Content

Backed by data, we know that our audience enjoys gemstone content. Jewelers and consumers alike engage with our gemstone photos, which gets us more eyes on our Instagram (which ultimately benefits both us and our jewelers). Now that we’ve identified this pattern, what now?

Adjusting your social media strategy based on data is crucial, especially during a time like the holidays, where you want more people checking out your Instagram to search for gifts. So how do you capture more of those lurkers? That’s right, engaging content!

Stuller Does It For You

Insider tip: gemstone photography is HARD. A lot of work goes into our gemstone imagery. One photo could take hours, or even days, to get just right. However, before you scramble to clear a week of your already busy schedule, know that Stuller does the heavy lifting, so you can promote your business with ease. Use our photography as your own when marketing to your customers! Repost our gemstone photos to boost your impressions, and show off to your customers that gemstones can be used in many different ways.

Did you know that our Stuller First® customers get access to a plethora of high-quality imagery and videos, some that we may have never even used before? And that is just one of the perks of being a Stuller First customer. Check out everything that comes with a Stuller First membership, like unbeatable shipping rates and a concierge service here.

Additionally, myself and Victoria, two parts of our social media team here at Stuller, are always available to have social media consultations with you! Email us at Hannah_Blaine@stuller.com and Victoria_Stinson@stuller.com to set up some time to talk to Stuller’s social media experts. Let’s tailor that social strategy and make this holiday season the best one yet.




Tips for Successful Social Media Growth

Instagram is an important modern-day marketing asset for any growing company. Yes, you can exist without social media, but it will only help you and your store’s exposure in the long run. Social media can feel like a beast to tackle, so I am going to share with you a few tips and tricks I have acquired while working as a Social Media Specialist!

Set Up Your Instagram Account as a “Professional Instagram Account” 

This can be done in your Instagram settings and is completely free! Here you will gain insight into the way your followers are interacting with your content. A few benefits to it: you will find the best time to post (for your brand according to your own statistics) and other helpful details down to the nitty-gritty like how old your average follower account is and what time they are most active on social media.

Leverage the Power of Instagram Stories

Instagram stories are one of my personal favorite social media features. It shows a more authentic version of a brand and helps you take your followers to places your grid can’t. There is less pressure to make everything look “perfect” and more pressure to just have fun with it! Instagram stories are also a great way to drive up engagement (engagement = the number of times that users engaged with your post). The more opportunities you allow your followers to interact with your brand, the more likely it is that you will show up at the top of their newsfeed. That’s why here at Stuller, we love incorporating fun Instagram stories that include interactive polls like ‘This or That’ or ‘Which is your favorite?’

Bonus Tip! My favorite tool for creating branded Instagram stories is Canva.com. Start off by making a template that best represents your brand and then use it over and over again. By doing this, you can quickly make a story at the drop of a hat while not having to sacrifice the cohesion of the brand.

Be Flexible

Things are ever-changing when it comes to social media. One day, one platform might be all the rage and then something new comes along and sweeps up the attention of the millennium (talking about myself here!). I am a firm believer in filling in the gaps of your business wherever your weaknesses may lie. We can’t all be good at everything and lucky enough there are so many talented people around us who are good at the things we may lack. A really cool thing that Stuller offers is a free one-on-one consultation with our Social Media Team. Reach out to us and let us know the pain points you are facing when it comes to social media along with links to your existing social accounts. Hannah and I will do a Social Media Audit for you and then come up with a game plan for your brand’s social media strategy.

If you would like to schedule a social media consultation with us, email us at victoria_stinson@stuller.com and hannah_blaine@stuller.com.




The Tools to Social Success With 302® Fine Jewelry

If the first step in building a thriving fine jewelry business is curating an amazing on-trend assortment, then the second step is connecting the product to your customers. In a world of influencers and social media advertising, it’s important to stand out. Sound scary? It shouldn’t because we are right there behind you.

One of the greatest benefits of being a 302 Fine Jewelry retail partner is the extensive marketing support we provide. From imagery to print materials, we provide you with a visual brand that resonates with your customers.

Your Marketing Toolbox

Let’s break down all the resources you have at your disposal.

Brand Website and Social Media

Consumers can browse the 302 Fine Jewelry assortment and get inspired with the latest trends on 302FineJewelry.com and by following us on Facebook, Instagram, and Pinterest (@302FineJewelry). Our digital presence helps spread brand awareness and engages your customers.

High Quality Photos and Videos

We are consistently providing our retail partners with imagery and video assets to assist in their marketing strategies. Feel free to use any of our marketing resources on your own social media, website, and advertising materials.

Monthly Newsletter and Social Media Content

Every month, our retail partners receive an exclusive newsletter that contains the latest updates, trend alerts, sales tips, and more. The newsletter also contains a social media calendar full of ready-to-post captions, photos, and videos.

Print Materials

We provide you with hotlists, brochures, and more so that you can give your customers something to take home. Help them build their fine jewelry wish list and be their go-to resource for the most on-trend styles.

National Advertising

302 Fine Jewelry is sweeping the nation with regular features in the fashion industry’s most popular publications, such as Harper’s BAZAAR and ELLE magazines. You can also see 302 Fine Jewelry gracing the stars of ABC’s The Bachelorette. Your customers will be looking for these pieces and we give you everything you need to showcase how they can get them.

Photo by Firmbee.com on Unsplash

Use Your Tools and Let’s Get Social

Now that you know all the tools you have to work with, let’s look at how to use them best to give your business’ social media a boost.

Schedule Content

Using the captions, images, and videos we provide you with every month, spend a few minutes scheduling out all your 302 Fine Jewelry content for the month ahead of time with Facebook’s Creator Studio. Schedule it then forget it!

Monitor Insights

By using Facebook and Instagram insights and reporting, you’re able to see what works best with your audience. Go a step further by directly asking your followers what content they would like to see.

Utilize Hashtags

Hashtags are a great way for your brand and your content to be discovered. Along with using 302 Fine Jewelry’s hashtag #302OnYou, be sure to look for relevant hashtags in your local area that your ideal customers might be following.

If you ever need help with your social media strategy, our social media specialists are always here to be an additional resource for you. Just message us on Facebook or Instagram and we are happy to help!

Save the Date

Make sure to join us for next week’s edition in our 302 Fine Jewelry webinar series for your last chance to win a $2,500 Stuller account credit. We will be closing out our highlight of 302 Fine Jewelry by understanding how this brand works with the customer experience and looking ahead to the holiday season. We will see you on Tuesday, August 17 at 1:00pm Central. Register at Stuller.com/302sdays.

Don’t forget to follow us on Instagram and Facebook for closeup views of products and selling tips we will be sharing next Wednesday and a recap on our blog next Thursday.


Learn more about 302 Fine Jewelry with these recent blog posts:

What is 302 Fine Jewelry?

Designs and Trends Featured in 302 Fine Jewelry




Celebrating World Emoji Day

World Emoji Day - Social Post Stuller

Calendar EmojiHappy World Emoji Day! No, today is not just a made-up holiday — July 17 is actually the one date that is shown in its own emoji. There is a story behind the why that specific date was chosen, though. The date, 7/17, was the date that iCal for Mac was first announced at the MacWorld Expo in 2002!

World Emoji Day was first celebrated in 2014. Emojipedia founder, Jeremy Burge, created the global celebration. Here at Stuller, we love emojis (seriously, we communicate using them way too often). So, in honor of this special day, I wanted to give you some insight on some Stuller employees’ favorite emojis!

 

Emoji Emily

I love the red heart. I use it for family and friends. Things seem to move so quickly these days and when I’m thinking of one of them, I like to send it as a reminder. No words necessary!

Emily Graffagnino, Senior Director of Fine Jewelry

Mine is the side eye mainly because I find myself making that face throughout the day and it speaks for itself in conversations usually!

Albony Martin, Graphic Designer

Emoji Albony

Emoji Evan

My favorite emoji is bacon! Not only is bacon my favorite food, but I also have a tattoo of a side of bacon!

Evan Silbert, Omni-Channel Manager

This is my favorite emoji! It shows an conveys excitement. Plus, down here in Louisiana, we talk with our hands a lot so it’s accurate and relatable.

Beau Vallot, Gemvision Sales — West Territory

Emoji Beau

Emoji Danni

The thumbs up emoji is my favorite because it accurately represents how I feel about everything in life!

Danny Clark, President

This emoji is forever in my top 5 becasue I think it comes the closest to showing my interior joy to my closest friends!

Jada Washington, Customer Engagement Specialist

Emoji Jada

Emoji Chris

Because heavy metal!

Chris Leonard, Tools Product Manager

 

Emojis have essentially become a new form of communication in the digital world. Even at Stuller, we incorporate emojis into our social strategy. I don’t see them going away any time soon (at least I hope not, I literally have the sparkle emoji tattooed on my wrist ✨).

How does your business use emojis? What is your personal favorite? Let me know below!




Meet Jordan Mantzke: Modern Goldsmith

Stuller recently launched a partnership with Jordan Mantzke, also known as Modern Goldsmith, to promote tools and other things a new jeweler would need to get started. Jordan is a popular creator on YouTube, boasting over 100k followers! We are so excited to let Jordan tell you a little bit more about himself.

Jordan Mantzke

Jordan, we are SO thrilled to have you partner with Stuller to give some educational content to new jewelers! So tell me, how did you get into the jewelry industry?

In 2001, I got my very first job as a polisher. I was in high school and could go to work for my uncle after school. Having a family member in the jewelry industry certainly helped shape my career path. I eventually moved up from polisher to apprentice. I also moved around and worked at multiple jewelry stores. It was very beneficial to learn different techniques from other jewelers. Finally, in 2012, I started my own business and named it Mantzke Metallurgy, and changed the name to Modern Goldsmith in 2016.

Looks like you really know your way around the trade! What would you say is your favorite facet (no pun intended) of the jewelry industry?

My favorite part about being a goldsmith is that there is no ceiling. There’s always room to learn, grow, and improve. There are so many facets to working with your hands or learning how to use certain tools. Your skills and experience compound over the years and you can eventually share your unique journey and set of skills with others. Starting a YouTube channel has been a rewarding way to connect with people from all over the world. I love being a maker in a digital age.

Well, whatever you’re doing, you’re doing it well. Your custom pieces never cease to amaze me! So tell me, why Stuller?

Funnily enough, I’ve known about Stuller since way back when I first started as a polisher. I guess you can say at this point I’ve known about Stuller for more than half of my life! Once I started my own business, I was able to see just how beneficial Stuller was to help me run things. The first few years of my business were heavily focused on repairs, so I went to them for everything I used a lot of. Getting sizing stock in all different metal types and sizes was a tremendous time-saver. Now that my main focus is on custom jewelry, I really value the fact that Stuller sells verified recycled metals and alloys. I also appreciate the fact that they have embraced lab-grown diamonds and moissanite as those are a big part of my business as well.

As a representative of Stuller, I am so glad to hear that we have been there for you throughout your whole journey. Thank you for your constant Stuller support! Lastly, how about you tell us a little bit about your life outside of your job?

Outside of work I am a husband and father. My wife Brooke and I got married in 2011. She often jokes that when she first found out what I did for a living, she was a bit confused because I didn’t wear any jewelry. We have three (yes, three) boys, currently ages 7, 5, and 2. So you can imagine outside of work things are rather exciting at home. My oldest wants to be a weatherman, but our five-year-old says he’s going to be a “modern goldsmith” when he grows up.

My other passions include making music. I play guitar and have a synth and a drum machine in the shop that I use periodically to de-stress. Over the years when I wasn’t learning the trade, I was either attempting to go to college (and failing). I also took a two-year hiatus to go to the Philippines for a church mission, where I learned the Tagalog language. The Filipino people are some of the nicest on earth, so I would love to take my family there one day. I grew up in the pacific northwest in a town across the Puget Sound from Seattle. We have since relocated to California but find ourselves missing the greenery and rain of the northwest.




Social Media: A Glimpse into the Past

What once was a term that held no meaning, social media has now become the topic of many day-to-day conversations. Whether it’s casual, personal use, or business marketing, the beast plays a large role in most of our lives. So, how did social media gain its footing? How did it develop into a multitude of networks that connect us globally? Well, I’m here as Stuller’s resident social media authority, and I’d like to tell the story of how it came to be!

Read below for an in-depth look into the history of social media as we know it.

The Beginning of Social Media

Some sources report that social media can be traced all the way back to the mid-1800s — but not exactly the way we think of now. Back in 1844, Samuel Morse sent the first ever telegraph from Washington, D.C. to Baltimore, with the message “What hath God wrought?”. Perhaps an eerie foreshadowing of what was to come in the world of social media, this instance, however, is not the traditional means of social media that we know now — which can be better defined as “interactive internet-based applications”.

The first real social media website launched in 1997 (before I was even born!). The site, called Six Degrees, was a website where users would sign up with an email address, and had the ability to add friends to their network. The site was short-lived, though, and reached cessation in 2001 after being bought for $125 million by YouthStream Media Networks. Six Degrees totaled a user base of about 3.5 million people.

Our next social media network pioneer is one that I find people are more familiar with. In 2002, Friendster emerged into the social space to compete with what Six Degrees had. Along with creating a profile and networking with other users, Friendster gave folks the ability to share photos and status updates. A few competitors tried to do the same thing, but never really came close in popularity.

Social Media — The Modern Age

Come 2003, we see a few of our bigger social media sites emerge, two of the more notable ones being LinkedIn and MySpace. LinkedIn is credited to being the first social media site in history, meaning its sole purpose was to connect people for networking purposes, which is still why it exists today. Currently, LinkedIn has more than 575 million users!

MySpace, however, was probably one of the most influential platforms of its time. During the early 2000s, it was the largest social media site in the world, connecting users internationally. After a few years of asserting its superiority, News Corp., run by Rupert Murdoch, acquired the site for $580 million. Its peak was short-lived, and in 2008, Facebook would replace MySpace for top visited site.

Facebook, It’s Quick and Easy!

2004 was a big year for social media. On top of Gmail being created in the year, Facebook as we know it was also launched. But Facebook wasn’t always “Facebook”.

Mark Zuckerberg, while attending Harvard for psychology, created and published a site called Facemash, which was a site that allowed Harvard students to judge the attractiveness of students by comparing side-by-side photos of them from Harvard’s yearbook. Obviously, this site was shut down soon after, but Zuckerberg understood the talent he held, and utilized it to its maximum potential.

In February 2004, Zuckerberg launched Thefacebook, a social media platform intended for Harvard students to connect with each other. Only a month after launch, the site accumulated 50% of Harvard’s student population as users. Big tech and investors caught on to the site’s popularity and began throwing investments at Zuckerberg. He was eventually able to purchase “facebook.com” for $200,000 — thus Facebook was born! According to Hootsuite’s Digital 2021 Global Overview, Facebook remains the dominant social media platform with about 2.7 billion users worldwide.

YouTube, Twitter, Instagram, and Beyond

YouTube launched in 2005, a platform dedicated to video sharing. YouTube is one of the platforms that remained pretty consistent with its original mission when it first launched. The first video to hit 1 million views also came in 2005 — a Nike advertisement featuring Brazilian football player Ronaldinho de Assis Moreira. The first video to hit 1 billion views would come in 2012, and it would be Korean recording artist Psy’s music video for his song Gangnam Style.

In 2006, Twitter was introduced into the world, which really solidified the fact that people react well to short, easy-to-digest information that is seemingly here today, gone tomorrow. What set Twitter apart was its 140 character limit, which would later be doubled (in every language except Chinese, Japanese, and Korean) because, let’s face it, how much can you really say in 140 characters? In 2009, China launched a similar social media platform called Weibo, which still has a large user base to this day, just not as prominent in America.

Later in 2006, Instagram emerged, finding its place in the social media realm by becoming a smartphone-only app that focused exclusively on photo and video sharing. Instagram hit the ground running and was acquired by Facebook in 2012 for a whopping $1 billion in cash and stock! Instagram remains a major player in the art of social media marketing, weighing in at 1.2 billion users globally, and continues to grow.

Worth mentioning is WhatsApp, which first launched in 2009. WhatsApp soon became the world’s largest messaging app, as many countries in the world rely on the app to conduct business and communicate with friends and family. Mark Zuckerberg purchased the app in 2014, and it currently hosts 2 billion users worldwide. However, the app seems to be more popular in countries outside of the US.

What’s Next?

TikTok was created in 2016 by Chinese tech mogul ByteDance in order to fill the gap of the video sharing social media platform, since Facebook and Instagram are banned in the country. Its rise to popularity can be accredited to its acquisition of Musical.ly, a platform where users could lip-sync to songs and other trending audio clips. Currently, TikTok boasts about 689 million users, but has been recently gaining traction in the marketing world for its discoverability and engagement abilities.

Additionally, in recent years, we have seen a lot of platforms make national headlines, but then slowly fizzle out. With the rise of things like fake news and censorship, people seek to find a platform where they feel as though they can voice their opinions freely. While I don’t see any of these newer platforms like Clubhouse or Caffeine taking off, software updates to existing networks like Twitter and Instagram always help the giants stay on top of their game. Enhancements like Snapchat News, Instagram Reels, and LinkedIn stories help these channels stay relevant.


Whew! That was a long write-up on the history of social media. I could write a book about this really, as so much more goes into the timeline than the aforementioned, but I think having a solid understanding of social media trends can help you better incorporate social media into your marketing plan.

Which platforms are you active on? Let me know below!


Ready to dive into the world of social media? Check out more of our blog topics to revamp your business’ marketing strategy!

Drive Springtime Sales With 3 Big Social Media Trends

The Perfect Jewelry for Our New “Virtual” Lives

How to Use Hashtags on Social Media to Market Your Product




Meet Brittany Pata: The 2021 March Bridal Madness Champion

The 2021 winner of our annual March Bridal Madness contest is Brittany Pata, a custom jewelry designer at Zachary’s Jewelers in Annapolis, MD!

I had the honor of speaking with Brittany and asking her some questions about her design journey, as well as her personal life! Learn more about Brittany and her winning March Bridal Madness design below.

Congratulations, Brittany, on being crowned the 12th annual March Bridal Madness champion! Before we get into the design, tell us a little bit about yourself!

I got married in May 2019 to my husband, Nick. Nick is a D.C. Firefighter who also volunteers in his spare time. We have two dogs, a Cavalier King Charles Spaniel and a Husky. We are a fun outdoorsy family, but we also just love to snuggle up on the couch with the pups and watch a movie.

A little about my background. I went to Florida State University (Go Seminoles!) and graduated with a BFA in Graphic Design. I have always been very artistic and my ability to draw and paint was an amazing gift I was given. When I was in grade school, I actually won a few art contests and dreamed about one day becoming a muralist, but fell into graphic design and loved it. After graduating, I realized there was something huge missing from my life and my career, and that was people. Sitting behind a computer designing just wasn’t enough for me.

That’s so interesting! How did your background get you into the jewelry industry?

This is a really good story! My mom is a philanthropist and has been on the Hospice Gala board for many years, and three years ago asked me if I would help volunteer at their annual Hospice Gala Event. When I got there, employees from Zachary’s Jewelers were there giving away a big-ticket item they were donating, and they needed help selling the raffle tickets. I stepped in, and Evangeline, the owner’s sister, and Constance, who is our COO, were impressed with the way I was selling and handling the raffle ticket purchases and told me that if they had a position open at the store, I would be the first person they called. Not even 6 months later I get a call for an interview, and the rest is history!

That’s an awesome story. I can tell you are passionate about what you do! Tell me, what is the story behind the winning design?

A young man came in and wanted to propose to his girlfriend, and luckily had acquired a beautiful family stone, a round brilliant diamond. Even though I have only been in jewelry for a couple years, I have always been able to see people well, and this young man was the first young man I had sat with that I could feel the loved he felt for her just seeping from every part of him. I could tell this young man truly just could not wait to start his life with her.

He wanted to create something special, so we landed on doing a fun and unique starburst halo style setting, and I was able to send him a few ideas using different shaped diamonds in different patterns, and he chose the winning design that you see here! He put all his trust in me, and together with Zachary’s Jewelers, we created a beautiful one-of-a-kind setting that she absolutely adores! When I handed the finished piece to my customer, we both teared up and it was such a beautiful moment.

It’s truly wonderful, the moments jewelers get to experience with customers, especially for occasions of this magnitude! Did you have any inspiration for the design?

A couple weeks prior to meeting my customer, Stuller had some website banners showcasing their new starburst style halo rings, and the ring I designed pulled some characteristics from one of those styles! When he came in and said he wanted to do something a little playful and fun, I knew exactly the direction to go based on the inspiration I had seen from visiting the Stuller website.

I think the starburst-style rings are becoming really popular, and rightfully so. They are beautiful! Can you tell me about the design process of this ring?

The process started off by me as the designer coming up with different drawn ideas to showcase his family’s stone. I have attached a photo of this. Then he chose the one he liked best, and after the estimate was approved, the CAD render images were sent to him for approval. He was very excited to move onto the next step!

After that, we met once more for me to show him the WAX, which we created for him to look at and approve before the ring went to casting and setting. He ended up being thrilled with the wax and loved every step of the process. When the finished product was completed, I took it outside, like I always do for all my custom designs, and took a few nicely lit images and videos of the ring to send to him with a text saying, “It’s HERE! And it’s Beautiful!”.

I’m sure he LOVED it, I know I did. You just might have to design my engagement ring! Outside of work, what are some of your interests or hobbies?

I am an avid dog lover, Peloton Spinner, scuba-diver, Netflix binger, sunset lover, crafter, and boat day enthusiast. I also love having a cocktail downtown Annapolis with friends on a warm summer day.

Thanks so much for sharing Brittany! We here at Stuller are so thrilled with your design. We are sure you made one lucky lady very happy. Be sure to check out Zachary’s Jewelers if you’re in the Annapolis area, and be sure to keep up with them on their Facebook and Instagram.

Additionally, follow Brittany’s personal design page on Instagram here to keep up with her journey in the industry as a jewelry designer.


Want to learn about last year’s March Bridal Madness winner? Check out our feature of the 2020 champion here!




Prepare for Mother’s Day With These 7 Social Media Posts

Wow, Mother’s Day already! It seems like just yesterday I was composing the 2020 version of this exact blog. Regardless of how fast time is flying, one of your busiest selling seasons is quickly approaching.

Moms are important. They do so much for us in ways we’ll never be able to reciprocate. What better way to commemorate her lifetime of love and devotion to you than jewelry that will forever be a memento of your love to her? And that’s where you, the jeweler, come in. You work hard to create gifts that entice feelings of love and care. And while you work on your craft, I’ll work on mine — creating social media posts!

It’s easy to get swept away in Mother’s Day madness, and social media usually takes the backseat when that happens. But have no fear. Here I am, giving you 7 social media posts that are ready to share.

All you need to do is click and drag the photos to your desktop, then copy and paste the caption.

May 2

Between being a wife and a mom, she wears a lot of hats. Add a contour band to her current ring set for Mother’s Day to signify that your love for her continues to grow. #StullerMothersDay

stackable rings

May 3 

From the kids — small yet meaningful, stackable earrings are a great gift to show Mom how much she means to them. #StullerMothersDay

May 4

Family jewelry set with color-enhanced diamonds work to tell the story of your family — a family that is unique to you. #StullerMothersDay

mother's day jewelry

May 5

Gift Mom a locket, which allows her to hold a photo of her loving family close to her heart. #StullerMothersDay

mother's day jewelry

May 6

We’ve got the product for all the personalized gifts for Mom you could image, like family tree pendants, customizable birthstone necklaces, and engraved pieces. A special gift for a special mom. #StullerMothersDay

mother's day pendants

May 7 

To all the new moms out there: you rock. Surprise the new mom in your life with pieces that will make her think of the first time she laid eyes on her precious child (bonus: we’ve got jewelry for baby, too). #StullerMothersDay

mother's day jewelry

May 8

Need a last-minute Mother’s Day gift? Look no further. Give her what she wants this Mother’s Day with easy, elegant diamond stackable rings — to wear alone, or in conjunction with her wedding ring. #StullerMothersDay

stackable rings

I think jewelry is the perfect Mom gift for so many reasons. It’s a tangible, stylish form of expression of love. Years back, my mom had my brother and I pick out a band from a jewelry store as her Mother’s Day present. To this day, she wears it more than her wedding ring, and she thinks of us every time she looks at it. Moral of the story: buy your mother jewelry for this holiday!

Do you have a special memory involving your mom and jewelry? Let us know in the comments below! 


Look through some of our other social media blogs to gain tips and tricks on how to leverage social media to grow your business.

Drive Springtime Sales with 3 Big Social Media Trends

Social Media and Photography Tips for the Holidays

How to Use Hashtags on Social Media to Market Your Product




Drive Springtime Sales with 3 Big Social Media Trends

Ahh… social media. The all-encompassing digital channel, intended to connect with others and share content. Really, though, it has become way more than just that. For a lot of businesses of any scale, social media has become a selling tool, a newsletter, an information hub, a means of marketing — all in one. In 2021, if your business does not have an active social presence, you are automatically deemed “fake” or “untrustworthy”. My point is: It’s important to be on social media and have a good knowledge of the ever-changing landscape.

That being said, trends come and go. Stay in the know by educating yourself on what works and what doesn’t on social media. Luckily, your favorite Gen Zer and resident social media savant has done the research for you. All you have to do is apply the information to your daily social media routine. So, let’s get into it!

Here are some 2021 social media trends you should be incorporating into your social strategy!

Social Commerce

So, this is a biggie, especially for you, the modern jeweler. Social commerce is basically just the ability for consumers to shop directly from the platform. Facebook and Instagram are spearheading this trend, in efforts to enhance social media user experience. Since Stuller does not sell direct to public, Stuller doesn’t participate in this trend, but it does make the shopping experience for a Facebook or Instagram users more effortless, which can directly increase your profits. Consumers are more likely to make purchases if they don’t have to jump through hoops to do so, which makes social media commerce a commodity you need to be implementing for your business in 2021.

Live Videos

Live videos have been popular for quite some time now, and they aren’t going anywhere. In fact, I’ve heard a lot of success stories from jewelers when discussing live content. Things like giveaways, product demos, and the like have performed well in their favor. Here at Stuller, we give a lot of informational live videos on Facebook, packed with merchandising, jewelry repair, and even social media tips! You can check our latest live series out here. (Bonus: you’ll get to watch a video of yours truly and my sweet friend and coworker LeeAnn talk about social media photography!)

Utilize live videos on your social platforms and encourage your audience to engage with them. This is a low-to-no cost way of getting up close and personal with your product and staff. These perform especially well when you’ve got someone charismatic in front of the camera!

Stories

Similarly to live videos, stories are here to stay. Speaking from experience here at Stuller, you guys love when we share behind-the-scenes or uncut looks at what happens here in the building. Another thing you all really enjoy is when we take a more organic approach to highlighting our products – stripped down iPhone shots of things like necklaces or diamonds. (Check our Instagram story highlights if you’re interested in seeing how Stuller does stories.)

Stories are a great channel to showcase things you don’t want living on your feed. Promote things like jewelry sales, new inventory sneak peaks, customer testimonials, etc. The options are endless!


In closing, it’s so important to be up-to-date on social trends, because these are the things that will help you grow your following, and ultimately your customer base! As always, reach out to me if you have any questions/comments/concerns about social media, and get to posting trending content today!




The Perfect Jewelry For Our New “Virtual” Lives

There’s no denying it — life is different than it was two years ago. No matter how much or little you’ve been affected by the Covid-19 pandemic, things have certainly changed in society. Adapting to a new norm means a lot of things, like more Zoom conference calls, online dates, virtual weddings, and so many other events that were once otherwise in-person assemblies.

While these types of virtual events are not new by any means, they are certainly more prevalent. When you’re working from home, sometimes the highlight of your day is getting dressed up for a meeting with your boss. And with online dating more popular than ever, the little things like taking the perfect selfie for your profile could mean a world of difference for your confidence.

Whatever the case may be, we are a digital world now, and we need to make the best of it. And that’s why I’m here to help. Take some advice from me, your favorite resident social media savant/Gen Z-er, and invigorate your socially-distanced looks with some of Stuller’s trendiest jewelry!

Virtual Happy Hour

In an effort to adapt to the times, virtual happy hour was invented (coincidentally, this is one of my favorite things to come out of the pandemic). It’s nice to go all out with your favorite outfit and pour yourself a drink to toast your peers from a distance. Pair your look with sleek and sophisticated styles, like diamond ear climbers and intricate necklaces — the perfect pieces to wow your friends from the computer screen!

Shop now at Stuller.com!

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Corporate Zoom Meetings

Much like the rest of the world, Stuller has turned to less in-person meetings and more online meetings. Even in marketing, we will tune in to a Microsoft Teams meeting with four other people sitting in the same room! Use this as an opportunity to flaunt some staple pieces like diamond studs and stackable rings.

Shop now at Stuller.com!

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Online Dating Profiles

Typically, jewelry is seen as a gift from one lover to another. However, in this day and age, we are buying jewelry for ourselves! Step up your selfie game with some jewelry from our 302 Fine Jewelry collection, sure to catch anyone’s eye. It doesn’t get much better than jewelry that is made by women, for women.

Shop now at Stuller.com!

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Cyber Weddings

Though nontraditional, cyber weddings are a safe and special way to celebrate your big day. Would you believe me if I said I’ve attended two cyber weddings since last March? They were so much fun! I got to see people from all over the country gather together to celebrate love. Show your love with wedding sets that are just as modern as you are. (Bonus: you can show off your wedding ring all you want via Facetime!)

Shop now at Stuller.com!

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Even though times aren’t quite the same, we are making the best of the situation. I try my best to look at the silver lining in everything that happens, and though we aren’t quite as interactive with each other, I do believe we’re more connected.

As always, follow us on social media for all things jewelry-related, and let me know the creative ways you’ve adapted to the situation at hand in the comments below!


Check out some of our other recent blogs to see jewelry trends on how to look your best!

Finding Inspiration: Personalization With Petite Pavé Dangles

Ring Stacks for Every Style

What to Know About Choosing a Jewelry Chain