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customization

Business Savvy
Taylor Dizor

Mark Loren Designs: Experiential Retail For a Cause

Personalized experiences. Eye-catching designs. Pieces that tell a story. Today’s fine jewelry customer is looking for something that feels unique to them. They want something they’ll want to wear over again for years to come.

I’ve felt for a very long time that standing out in the retail market will depend on a business’ ability to create a memorable experience for their customers — one they will talk about with others and want to have again. Experiential retail is all about making each and every customer attach all those special parts of the buying experience to the actual purchase. For example, think about meeting a character at Disney World, building a stuffed animal at Build-A-Bear, or singing “Take Me Out to the Ballgame” during the seventh inning stretch at a baseball game. All these pieces of the experience factor into the value of the purchase and stay in your mind.

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Business Savvy
Taylor Dizor

How to Offer a Bridal Customization Experience

Something that has become apparent in the last couple years is that a personalized shopping experience is key to standing out in the retail shopping market. As a result, 79% of retailers are investing in personalization, according to Forbes. In fact, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.

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Customization
Laura Ann Settoon

Findings Friday: Find Out How Stuller Makes It

As a wholesale jewelry manufacturer, our teams create an astronomical amount of product in-house. For all of the jewelry findings you need to create custom jewelry, look no further than Stuller. We’re excited about our new series of highlighted stories called #FindingsFriday on Instagram. Today, we’re giving you an inside look at how we make the findings and componentry needed for designing multi-gemstone graduated drop earrings.

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Contests
Nichole Guillory

Get Ready for 2023 March Bridal Madness

Get excited for Stuller’s Annual March Bridal Madness contest! This is your chance to show off your favorite custom-designed engagement ring or wedding band. The grand prize is $1,000 Stuller account credit as well as a highlighted design feature on all of Stuller’s social platforms and a Stuller Blog feature.

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Customization
Emily Graffagnino

Love, Reimagined: Valentine’s Day 2023

With February just around the corner, the season of love is quickly approaching — and so are shoppers. This year, we take a closer look at inspiration for gifts that encourage and celebrate the unbound possibility of love rediscovered, redefined, and reimagined.

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color of the year viva magenta gemstones
Diamonds & Gemstones
Heather Fontenot

Introducing the 2023 Color of the Year: Viva Magenta

As we know, entering a new year welcomes endless possibilities — a fresh start, exciting opportunities, and the courage to boldly reinvent our mindsets and environment. What better way to celebrate than with the latest announcement from the Pantone® Color Institute on the 2023 Color of the Year?

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