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Introducing the 2023 Color of the Year: Viva Magenta

color of the year viva magenta gemstones

“This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.” – The Pantone® Color Institute

As we know, entering a new year welcomes endless possibilities — a fresh start, exciting opportunities, and the courage to boldly reinvent our mindsets and environment. What better way to celebrate than with the latest announcement from the Pantone® Color Institute on the 2023 Color of the Year?

When we look back to past shades, the Color of the Year has always been deeply inspired by collective experience: 2020 showed unconventionality and welcomed Classic Blue, 2021 powered through adversity with Illuminating and Ultimate Gray, and recently, Pantone created a never-before-seen shade, Very Peri, to encourage optimism in moving forward.

Through vigorous and expansive research, experts at Pantone determine each Color of the Year by not only considering style or trend projections but also the state of current, cultural significance — and, to tell a story.

The color we select to be our Pantone Color of the Year is bigger than one region or one sector of design. It is a color we see crossing all areas of design; a color that serves as an expression of a mood and an attitude on the part of the consumers, a color that will resonate around the world, a color that reflects what people are looking for, a color that can hope to answer what they feel they need.

Laurie Pressman, Vice President of the Pantone Color Institute

As we start 2023 with a newly selected shade, Stuller aims to give you the same inspiration through our expansive selection of vibrant gemstones, giving you the perfect starting point to create custom pairings and pieces. Let’s dive into this year’s shade as we explore the “Magentaverse” with Pantone®.

2023 Color of the Year: Viva Magenta

Considered a hybrid shade, Viva Magenta embraces a balance of strength and optimism with warm and cool tones. Chosen for its versatility, the shade was selected to represent a change in perspective, welcoming everyone into a new chapter while also connecting us to the natural world. With its similarity to the organic red tones of the cochineal beetle, Viva Magenta inspires us to celebrate humanity.

What distinguishes this year’s Color of the Year from last year’s — PANTONE 17-3938 Very Peri, which also married the technical with nature — is Viva Magenta’s ability to answer our collective need for strength. Reds are power colors that celebrate life. As a bright, crimson red, Viva Magenta balances boldness with a feeling of fun.

The Pantone® Color Institute

A shade that is reinforced as resilient and energizing, Viva Magenta encourages everyone to embrace themselves with confidence and sureness, in every facet of their personal expression.

Transform and Create with Viva Magenta

Described by Pantone as a “red that writes a new narrative,” we are excited to see how Viva Magenta enters the jewelry space. A transformative shade, its bright, playful tone is perfect for finding colorful gemstones that serve as both center stone statements and accents for any piece.

Connect to the natural instinct of Viva Magenta and encourage experimentation with gemstones in a range of matching or complementary hues.

Explore the Magentaverse

With every year’s newly chosen shade, Pantone® offers curated palettes that present endless opportunities for exploration. See how you can incorporate Color of the Year-inspired pairings into your creations with our take on each palette, using Stuller’s vast assortment of vibrant gemstones.

Not only do you want to know your options for gemstones that shine with this year’s Color of the Year, but you will also want to know what complementary colors you should include. This opens the door to an entire rainbow of opportunities! 

Check out Pantone’s curated color palettes and our gemstone pairing inspiration below.


color of the year 2023

This palette balances an easy, transitional combination of basic tones with just the right amount of playfulness. Complementary gemstones include Rhodolite Garnet, Sunrise Mystic Topaz, Orange Garnet, Tourmaline, Spinel, Iolite, Rose de France Quartz, and Moonstone.


color of the year 2023

This palette combines soft, neutral tones with a spark of vibrancy using the amplified nature of Viva Magenta. Complementary gemstones include Morganite, Rose Quartz, Moonstone, Topaz, Rutilated Quartz, and Chalcedony.


color of the year 2023

This palette creates dramatic, dynamic pairings with cooler tones in rich, full-bodied hues. Complementary gemstones include Amethyst, Onyx, London Blue Topaz, Green Moissanite, Zircon, and Tourmaline.

Family Ties

color of the year 2023

This palette embraces a familiar, compatible grouping of shades that share related undertones for monochromatic coordination. Complementary gemstones include Rose Quartz, Morganite, Pink Spinel, Pink Moissanite, Smoky Quartz, and Madeira Citrine.

Your Trusted Source

At Stuller, we are dedicated to providing our customers with the resources they need to remain confident and educated in every aspect of a sale or job. Finding a gemstone that meets your needs and expectations is vital to creating the perfect piece, and it is our team’s goal to make every step as easy as possible. From our vast assortment of vibrant gemstones to matching and special-order services, Stuller has you covered.

Shop by Color

Navigate our entire loose gemstone collection by color, including all our calibrated cuts, shapes, and sizes as well as our Notable Gems® collection on

Matching Services

Looking for the perfect match to a specific gemstone, or to create a custom color palette? Stuller’s Matching Services ensure quick, reliable solutions as you search for the right colored gemstones to fit any vision.

Call our dedicated team at 800-877-7777, extension 5, to get started today.

Special Order

If you are still searching for a unique or special gemstone outside of our inventory, we can help with that. Our experts can source that special gemstone, have it shipped to our headquarters, and give you firsthand information about any unique optical properties. 

Learn more at


Heather Fontenot

Senior Director, Diamonds & Gemstones

Heather joined the Stuller loose stone merchandising team in August 2015 after attaining her bachelor's degree in Business Management from the University of Louisiana at Lafayette. Her natural curiosity and love of all things that sparkle and shine has pushed her to learn as much as she can about Earth's most precious possessions.