Social Media

Grow Your Social Media Campaign Blog Header

How to Get Love on Social Media

Platform specific tips to grow your social media community

I know what you’re thinking. With a headline about how to get love on social media, you’re probably thinking to yourself, “Wait, is Stuller about to give us dating tips?” Well, technically we could. We do often boast about our matchmaking skills, as a number of Stuller employees have met read more…

How to Adapt to Social Media Changes in 2018

Adjust your strategy as we gaze into the social future

The social media game is FAST. Updates roll out inconspicuously and all of a sudden what worked last week doesn’t anymore. So in order to keep up, businesses have to modify strategy at the drop of a hat. Well, except me.   As jewelers, you guys wear many hats. On any read more…

Instagram for beginners blog header

An Intro to Instagram Advertising and Analytics

What to measure before you monetize

In Instagram For Beginners, a blog we produced just shy of Valentine’s Day 2017, I teased that I would dive deeper into Instagram strategy in a follow-up piece. As we approach the biggest selling season in our industry, I figure it’s about time to deliver on that promise. So, let’s read more…

Pinterest tips Blog Header

Keeping Things Pinteresting

How to make sure your Pinterest boards aren’t bored!

According to Pinterest, there are 10 billion recommendations served every day. 10 billion. That’s overwhelming. As members of the jewelry world, we know we have to maintain an active Pinterest presence to keep up. The platform lends itself well (arguably better than the rest) to our industry’s visual elements. But read more…

Festival Fashion Blog Header

Festival Fashion on Instagram

Drawing inspiration from what’s trending

Hashtags are important. So important that you’ve read about them here, learned about them at Bridge, and heard about them from every single millennial in your life. Even the older crowd has given up on the pound sign in place of the trendier “hashtag” title. Here’s the deal, though. Everything we’ve told read more…

The Reigning March Bridal Madness Champion

Meet John Patrick: Last year's contest winner

Are you excited about this year’s March Bridal Madness contest? The rules of the game are simple: “Like” Stuller on Facebook. Submit an image of your custom designed engagement ring or wedding band. The picture with the most fan votes moves on to final judging. The stakes are high! The read more…

Instagram for beginners blog header

Instagram For Beginners

Just in time tips for Valentine's Day

In our last social media blog, we promised a follow-up, so here we are— back for Round 2. Less than a month away from Valentine’s Day (one of the biggest days of a jeweler’s year), we’ve decided to focus on the upcoming holiday and how you can use Instagram to read more…

Basic Facebook Tactics social media blog header

Beyond the Basics: Facebook Advertising

For less than 20 minutes and $20, you can attract new customers

Are you on Facebook but haven’t figured out the right way to advertise? Never fear, this article will help expand your reach to new levels. With the right merchandise, messaging and marketing guidance, you can have customers telling the world (literally) how great your store is. If you are in need read more…

Basic Facebook Tactics social media blog header

5 Basic Facebook Tactics to Spruce Up Your Page

Don’t worry! It doesn’t go bump in the night!

I get it. Social media is intimidating. It’s demanding. It’s down-right scary. I mean, let’s face it, anything that delivers 1,350,000,000 Google results in 0.38 seconds can’t be that easy. WRONG. It can be that easy. In fact, I’m going to show you just how easy it is to promote read more…

Social Media truths blog header

How to Tailor Your Social Media Approach

3 things you need to know right now about speaking to your social demographics

Tailor Your Social Media Social media looks a lot different today than it did when Facebook hit the scene in 2004. Today there are over a dozen social media outlets to choose from, and if you’re like some, you’re only now realizing the full selling potential of each platform. Now read more…