Skip to content

Sell With a Story: February Birthstone Guide

Explore the rich history and bold color of Amethyst.

Vivid and vivacious, Amethyst is a captivating gemstone that graces those born in the month of February with its rich hues. While fairly common for a gemstone, it is well-loved and possesses a strong legacy within the jewelry world. The versatility and meaning of Amethyst make it a brilliant choice not only for those celebrating a February birthday, but for all those who love color and beauty.

The History and Meaning of Amethyst

The legacy of Amethyst is as intriguing as its purple allure. Dating back to ancient civilizations, this gemstone was prized for its regal color, often adorning the crowns and jewelry of royalty and even pieces worn by the most revered clergy. In fact, it was once held in the same regard as Sapphires, Rubies, and Emeralds.


Associated with the Greek god Dionysus, Amethyst symbolizes sobriety and clarity. The ancient Greeks and Romans believed it protected against intoxication and strengthened the mind ahead of battle. Today, Amethyst retains its significance as a symbol of balance, inner strength, and quick wit in the face of challenging situations.

Did You Know?

Not only is Amethyst the February birthstone, but it is the traditional symbol for the sixth wedding anniversary. Amethyst is also the zodiac birthstone for Sagittarius.

How to Care for Amethyst

Understanding Amethyst’s characteristics is vital for both jewelers and their customers. Amethyst is a member of the quartz species. As such, it has a rating of 7 on the Mohs hardness scale and a toughness rating of good. It is reasonably durable for jewelry but should avoid harsh abrasions and rough contact to prevent scratching, cracking, and fracturing.


Gentle care is important to maintaining the illustrious beauty of Amethyst. Jewelry set with Amethyst is usually safe to use with ultrasonic cleaners, but steam cleaners should be avoided as should intense heat and chemicals. It should also be noted that long-term exposure to sunlight can dull its color.

Gemstone Education

Want to learn more about the colorful world of gemstones? Visit Stuller’s Gemstone Information Center to see a rainbow of options along with fun facts, care tips, and helpful resources.

Options With Amethyst

february birthstone amethyst

One of Amethyst’s remarkable features is its versatility. From petite rounds to bold emerald cuts to rare briolette cuts, Amethyst comes in an array of sizes and shapes, catering to diverse design preferences. Faceted Amethysts showcase the gemstone’s brilliance, while cabochons emphasize its captivating color. There is also variation in the color with options ranging from a light lilac to a deep, regal purple. This variety makes Amethyst an excellent choice for creating bespoke jewelry pieces fitting the exact needs of every customer.

Choosing Amethyst Jewelry

When guiding customers in selecting Amethyst jewelry, emphasize the vibrant options available. Bold, deeply hued Amethysts make a striking statement, especially when set in warm metals like yellow or rose gold. Encourage creativity by pairing Amethyst with complementary gemstones or incorporating intricate designs that elevate the gemstone’s inherent beauty.

Amethyst: A Tale of Vivid Color

Remember that the allure of Amethyst extends beyond its captivating color. It carries a rich history, a timeless elegance, and versatility that opens doors to endless possibilities filled with meaning. With this knowledge, guide your customers through a conversation as they discover the unique charm that Amethyst can bring to their jewelry collection.


Emily Graffagnino

Senior Director of Fine Jewelry

I've been with Stuller since 2010 • Spending time in my rose beds makes me happy • I sing Don Williams songs too often and probably too loud • Every gift needs a bow • When in doubt, channel your inner Gene Kranz. "Work the problem, expect to succeed."