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notable gems

Sell With A Story
Nick Susz

Sell With a Story: Shades of Sapphire

Dive into the historical significance of September’s birthstone with key selling points, gemstone care tips, and Stuller’s vast selection of natural and lab-grown sapphires.

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lucky gemstones
Sell With A Story
Heather Fontenot

Sell With a Story: Lucky Gemstones

Are your customers feeling the luck of the Irish? As St. Patrick’s Day gets ever closer, let’s get in the spirit by talking about the special meanings behind gemstones that gives them a little luck. Throughout history, gemstones have always carried significance to the wearer. Some are believed to provide protection while others inspire lasting love. Many believe birthstones and zodiac gemstones bring luck, confidence, power, and prosperity to the wearer.

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color of the year viva magenta gemstones
Diamonds & Gemstones
Heather Fontenot

Introducing the 2023 Color of the Year: Viva Magenta

As we know, entering a new year welcomes endless possibilities — a fresh start, exciting opportunities, and the courage to boldly reinvent our mindsets and environment. What better way to celebrate than with the latest announcement from the Pantone® Color Institute on the 2023 Color of the Year?

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Ruby
Diamonds & Gemstones
Claire Lyon

Sell With a Story: Ruby Reimagined

Share on facebook Share on twitter Share on linkedin Relished through ancient treasury and entertainment alike, it is no surprise that Ruby has remained coveted

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Sell with a Story October 2020
Diamonds & Gemstones
Sam Larson

Sell With a Story: Black Opal

A sunset, tropical waters, watercolor paintings, Holi color clouds, the galaxy. You might be asking, “What do these have in common?” If you have ever

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