All That Shimmers: Diamonds & Gemstones 2020-2021

Stuller’s new diamonds and gemstones catalog is unlike any of its predecessors
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Diamonds & Gemstones 2020-2021

As personalization continues to lead our industry, Diamonds & Gemstones 2020-2021 gives you all you need to quickly find that special stone within one of the industry’s widest selections. With 130 pages, this catalog features Stuller’s comprehensive assortment of diamonds and gemstones: beloved classics, on-trend favorites, and many new colorful options.

And in this latest installment, we’re doing things a bit differently.

Here are 5 cool updates in Diamonds & Gemstones 2020-2021

1. Beautiful New Look

This reimagined edition of our classic catalog is unlike anything we’ve ever done before. With its gorgeous new look, we’re sure you and your customers will love this catalog as much as we do. And, it will become your go-to resource for all things diamonds and gemstones.

2. New Products

Completely new to this catalog are Stuller Notable Gems™ and Stuller Diamonds® with grading reports. These two beautiful collections have their own chapter, setting the stage for a vast array of sparkling, stunning stones to come.

Dive in to discover a unique shape, cut, or color you may not have known we supply, such as fancy-color sapphires, multicolor tourmaline, salt-and-pepper diamonds, and so much more.

Diamonds & Gemstones specialty diamonds

3. Improved Navigation

We strive to make each new catalog better than the last, and this one is no exception.

You can look forward to a variety of navigational and other visual changes, starting with the beautiful, easily shoppable product pages and photography. From stone stock to services, you’ll discover everything you need within these six chapters.

Diamonds & Gemstones calibrated gemstones

4. Sourcing Map

Chapter six hosts a medley of cool and useful reference materials, and one of the things we’re most excited about is our sourcing map! You can see the global destinations our in-house experts visit to source only the best stones for you and your customers.

Diamonds & Gemstones sourcing map and color wheel

5. Gemstone Color Wheel

Our gemstone color wheel offers you a quick, at-a-glance comparison of various gemstones. With this handy reference, you can help your customers visualize the differences between gemstones of similar colors. Or, show them which colors would pair well.


The above is just a sampling of what awaits you in Diamonds & Gemstones 2020-2021. With discrete pricing, a references section that offers perforated pages, and captivating imagery, this catalog release is one of our most exciting of the year. And to build on that excitement, we’re running another catalog contest!

Color With Stuller

Show us your photo faves!

  1. From September 8 through October 9, 2020, take an image of your favorite photo from the new catalog.
  2. Submit that image to our Facebook or Instagram pages with the hashtags #HowIStuller and #ColorWithStuller. You can also email entries to Contest@Stuller.com.
  3. We will randomly select two winners to receive a $250 Stuller account credit toward the purchase of a diamond or gemstone!

Note: Winners must have a Stuller account in good standing and will be contacted via phone or email no later than October 14, 2020.


Flip through the pages in your copy, or browse the individual chapters online. You’ll be dazzled and delighted by what you unearth within!

Learn more about Diamonds and Gemstones 2020­-2021 on the Stuller website.

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