Ahh, sweet summertime has arrived. It’s hot, kids are out of school, and people are exhausted. That being said, summertime in the jewelry industry is typically a slower season. There are not many peak selling holidays and folks are just trying to save money during the hot months. While you read more…
Happy Holidays! It’s the most wonderful time of the year, and we couldn’t be more excited to commence the holidays with lots of joy and cheer! And just like you, Stuller is also gearing up for the busiest selling season of the year. Between custom orders, last-minute gifts, and an read more…
Social media boasts prime real estate for spreading brand awareness and engaging with your customer base. And while social media works ’round the clock to connect with your audience, sometimes it’s difficult to quantify the impact. Luckily, it’s now easier than ever to create transactions on social media using shoppable Instagram read more…
Raise your hand if you’re trying to succeed in the social space with nothing but a smartphone. 🙋♀️ If your hand went up, this blog post is for you! Welcome to Social Media Jewelry Photography— a quick guide to using your smartphone (and a few cool tools) to capture stunning read more…
We know, we know– this is your busiest time of year. You don’t even have time for a full eight hours of sleep, much less the opportunity to read a blog post about improving your social media strategy in the new year . . . PRO TIP: Bookmark this post read more…
Meet Kevin Metz, CMO In my role as Chief Marketing Officer (CMO) at Stuller, I’m exposed to thousands of customer websites each year. Time and time again, I’m amazed by what jewelers are able to accomplish through their individual websites and unique digital experiences. Top-selling superheroes are able to garner significant online read more…
Today’s market is fast-paced. Consumers want information that is quick, easy, and disappears in 24 hours . . . Wait, WHAT? It’s true! One of the newest ways users absorb information is through disappearing content on social media. In other words, top-performing content is here-today-and-gone-tomorrow. This social media phenomenon is known as Stories read more…
I know what you’re thinking. With a headline about how to get love on social media, you’re probably thinking to yourself, “Wait, is Stuller about to give us dating tips?” Well, technically we could. We do often boast about our matchmaking skills, as a number of Stuller employees have met read more…
The social media game is FAST. Updates roll out inconspicuously and all of a sudden what worked last week doesn’t anymore. So in order to keep up, businesses have to modify strategy at the drop of a hat. Well, except me. As jewelers, you guys wear many hats. On any read more…
Are you excited about this year’s March Bridal Madness contest? The rules of the game are simple: “Like” Stuller on Facebook. Submit an image of your custom designed engagement ring or wedding band. The picture with the most fan votes moves on to final judging. The stakes are high! The read more…
