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A Guide to Establishing Your Brand on Social Media

The Do's and Don'ts of Each Social Media Platform

Social media is both a beast and a blessing. While it is an incredible way to utilize free marketing for your company, it also takes a lot of understanding to get it right. After several social media consultations, I noticed so many different people asking the same question: “Do I really need to be on all of the different platforms?” The short answer is yes. Different platforms have different audiences and ,therefore, a different kind of exposure than you might be getting from another. Keep your hand in all of them so that you are first on the customer’s mind, always. Below is a guide I want you to keep in your back pocket as you start creating these accounts and establishing your brand!



  • Connect your Instagram and Facebook profiles, and use Facebook Business Suite to manage them both and to schedule your content.
  • Interact one on one with customers in real-time — the new wave of customer service.
  • Stay active on this platform and ask loyal customers to leave reviews. These go a long way.


  • Don’t neglect your page after a few months.
    • Potential customers may check your social media platforms before even going into the store. Make sure to keep it updated so they know your business is still up and running.
  • Keep your address and store hours current, for customers who may search you.
    • If you recently changed your hours, make sure to update them on your Facebook page immediately! These may be the first to pop on a Google search and you would hate to lead your customers astray.



  • Set up your Instagram profile as a “Business” and utilize the free customer data analysis to figure out what the best time to post is for you. 
  • Create a posting cadence to help you stay on track. For example:
    • Monday: Fine Jewelry
    • Wednesday: Customer Photos or Engagement Ring for #WeddedWednesday 
    • Friday: Personalized/Custom Pieces
  • Utilize Instagram Stories to help boost your engagement rate.
    • Higher Engagement Rate = More people viewing your posts!


  • Post too many graphics to your feed. I suggest one per week if you are posting 3+ times a week.
  • Forget to use hashtags! These will help expose your content to people who aren’t already following you.



  • Post job openings, but also share more about your company’s culture. This will look great to potential employees!
  • Share photos of your work and the process it took you to get there.
  • Utilize this platform as a way to reach a different audience.


  • Forget to repost and share industry-related content and interact with other companies.
  • Post the same content as you would on other platforms, remember that this is a more professional site.

Stay tuned for Part Two where I’ll share a rundown of the remaining platforms plus my day-to-day recommendations for managing a social brand!

Check out these other useful blogs that can help you in establishing your brand on social media.

Three Apps to Streamline Your Social Media Management

Tips for Successful Social Media Growth


Victoria Stinson

Social Media Specialist

Victoria holds a bachelor's degree in Visual Arts with a concentration in Graphic Design from the University of Louisiana at Lafayette. Her background in design and vast experience with content creation helps give her a different viewpoint of the social media marketing world.