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Sell With a Story: The Seasonal Shades of Fall and Winter

Colorful Gemstones

Explore the rainbow of possibilities with vibrant gemstone pairings for the season’s styles.

Summer is breezing by! Before you know it, we will be enjoying the crisp air of fall and the chill of winter. With these seasonal changes, the fashion and jewelry worlds adapt and look to new styles to keep things fresh. Specifically for jewelers, let’s chat about the color trends that are coming this season.

A Look At Predicting Color Trends

If you look to clothing and accessory brands as well as the consumers that purchase these products, you start to see trends develop naturally. Resources like the Pantone Color Institute™ are keeping their eyes peeled for these trends and we see how that translates to our industry. The Pantone Color Institute gave this guidance for the fall and winter color trends for this year.


“Colors for [Fall 2022/Winter 2023] contrast our competing desires for calm and comfort with energy boosting vitality through a range of restful and restorative colors, in tandem with exuberant tones,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “As we move forward into an environment filled with contradiction, hues for [this season] enable consumers to move fluidly between a range of contrasting shades, allowing them to spontaneously express who they are and how they feel on any given day.”


Our takeaway from this observation is that color is taking unexpected turns for this season. You might expect palettes of usual darker tones as we move to a cooler time of year. However, you’ll find that the Pantone Color Institute is right: people want options that express variety.

Shopping By Color

Before exploring the seasonal shades, discover how you can shop your own gemstone color palettes on Shopping by color is easier than ever across both faceted and cabochon options with Stuller’s Shop By Color feature. Scroll through ranges in color and search the vast assortment of gemstone options we offer. Keep in mind that we have more than 1 million stones in stock and ready to ship with rapid delivery.

This Season's Color Trends

With guidance from the Pantone Color Institute in mind, our team has researched colors that are popping up in popularity along with gemstones that are moving with consumers. Here is our forecast of trending colors and complementary gemstones you’ll want to include in your collections during the fall and winter seasons this year.

purple gemstones

Rose Violet

Rose violet is a vivid and vibrant hue of purple. Our gemstone picks for this color plays on the deeper tone found within Amethyst, Purple Garnet, and Purple Spinel. Choose these gemstones that stand out in the crowd and inspire nobility, clarity, and wisdom.

red gemstones

Lava Falls

On the warmer side of the more regal colors is Lava Falls, which is a deep red hue. Like the passionate and captivating presence this color brings, bold stone choices — such as Ruby, Mozambique Garnet, and Rhodolite Garnet — are stunning representations of ferocity and confidence.

yellow gemstones

Samoan Sun

Samoan Sun is the purest symbol of cheerfulness, enlightenment, and illumination. This bright yellow color simply lights up a room and catches the eye. Yellow Sapphire, Yellow Moissanite, and Citrine will bring warmth and happiness on even the coldest winter day.

orange gemstones

Orange Tiger

A color filled with personality; the tone of Orange Tiger just shouts with whimsy. Orange Garnet, Orange Sapphire, and Imperial Topaz flash with energy and an individualistic nature. Choose these warm gemstones to showcase character and even a little audaciousness.

green gemstones


Like the rainforest that is its namesake, Amazon is a green that symbolizes vitality and energy. It should come as no surprise that Emerald, Tsavorite Garnet, and Green Tourmaline immediately come to mind when thinking of this luscious shade. Encourage your customer to view these gemstones during a fall sunset and see how they can flash with beauty.

blue gemstones


Waterspout brings the feelings of cleansing and purity that cools and refreshes. This bright and striking blue color immediately brings Blue Zircon, Aquamarine, and Turquoise front and center. Symbolizing rest, wealth, health, and protection, these gemstones are the perfect choices for a fresh start in this season’s fashion.

If you’re looking for diamond alternatives to any of these gemstones, explore Stuller’s collection of fancy-color lab-grown diamonds. Their rising popularity and luxurious coloring will make any custom piece a coveted one of a kind.

As we approach the new season, embrace a world of color with new styles that reflect the trends your customers are looking for. Looking for something specific? Don’t hesitate to reach out to our diamonds and gemstones specialists at 800-877-7777, ext. 5.


We can’t wait to see the amazing pieces you create with the shades of the season!

Want to learn more about some of these seasonal gemstone options? Check out these past editions of Sell With a Story.


Ruby Reimagined

Blue Zircon Gemstones

Emerald Gemstones

Specialty Diamonds 101: What You Need to Know

Amethyst Uses and Benefits


Morgan Boudreaux

Project Specialist, Merchandising

Morgan holds a master’s degree in Business Administration from the University of Louisiana. Along with multiple certifications from AGS and GIA, her love and passion for all things sparkly give her the drive to help every customer find the perfect loose stone for every piece.