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Sell With a Story: Amethyst Uses and Benefits

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Amethyst Uses | February’s Birthstone

When we think about amethyst, its extraordinary color comes to mind. For February birthdays, that color is purple — a rich, sumptuous, radiant purple. A royal purple.

From its earliest discovery, amethyst’s sumptuous shade has cast a spell, one that bewitches even today. Its gorgeous hue represents royalty, passion, daring, fashion, and dreaminess.

Most amethyst came to Europe all the way from Brazil. It was scarce, very expensive, and considered a precious stone. At times, it was even more valuable than diamonds. Then in 1799, large amethyst deposits were found in Russia’s Ural Mountains, and amethyst’s price declined. Still, only the wealthy could afford it.

Today, amethyst is plentiful and modestly priced. Yet, its allure remains whether featured alone or accented by a wide array of gems— everything from pink sapphire, emerald, and diamond to citrine, peridot, and morganite.

Amethyst Uses and Benefits Sell with a Story

Its Name

Though most sources refer to the Greek meaning of amethyst — “away from drink” or “not drunk,” — both its Arab name, al-hilma, and its Hebrew name alhama, mean “dream stone.” To wear one meant you would dream, though it’s unclear whether or not you had to wear it at night!

Historically Speaking

Our most ancient amethysts come from Minos, an island in the Aegean Sea, and they date back to ca. 3100 B.C. They are polished cabochons set in gold, a combination that remains popular to this day.

Amethyst uses and its royal lineage begins in Egypt’s 12th Dynasty. An amethyst and gold heart scarab was discovered in the tomb of Amenemhet II, 1919-1885 B.C. Amethyst beads were found in the tomb of King Tut. Cleopatra herself wore an amethyst ring engraved with the image of the Persian god Mithras.

England’s oldest Crown Jewel is an amethyst worn in the 11th century by Edward the Confessor. Queen Elizabeth I had a highly prized amethyst necklace, and to this day, superb amethysts decorate coronation regalia.

Catherine the Great of Russia had a passion for amethyst so intense that she sent thousands of workers into the Ural mountains to search for deposits. Fortunately for us, but unfortunately for her, large deposits were found in 1799, three years after her death.

Amethyst uses and benefits Gemstones Jewelry

The Passion of Purple

Purple is a combination of red and blue in different proportions to achieve different shades. Making purple required great skill and was a long, difficult, and costly process. The stunning result that yielded a wealth of shades was available only to those who could afford it: kings, nobles, priest and magistrates around the Mediterranean. Thus, amethyst uses date back to royalty’s obsession with purple; it was the beginning of a beautiful relationship.

Over time, purple became associated with daring change: women’s suffrage, feminism, counterculture, and free expression.

Today, purple is for everyone. Stuller offers a large assortment of genuine and imitation amethyst in a wide variety of shapes and sizes. You can find the perfect stone for the customer who appreciates everything that amethyst conveys— artistic expression, stunning sophistication, and free-spirited joyfulness.

Have a favorite way to feature birthstones? Heard any unusual stories about amethyst uses and benefits? Share with us by leaving a comment!


Elizabeth Raffel

I've been with Stuller since 2013 • Primarily read books on physics and other sciences • Was blown away by 'Breaking Bad' • I believe no woman can have too many boots or too much jewelry • Been writing professionally longer than I care to admit • Studied tailoring after college.