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Business Savvy
Cheryl Robichaux

Get Started in Merchandising Your Showcases

Having well-stocked showcases with all the essential pieces will enhance the overall aesthetic appeal of your store, creating a welcoming, professional environment. Our merchandising experts have put together this list of 10 essential selling systems and solutions to help you get started.

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Main Articles
Joe Varino

What’s New on Stuller.com: February 2024

Whether you’ve been a loyal customer since the beginning or you’re just starting your journey with us, our goal is to make sure Stuller.com offers you a shopping experience that is easy, reliable, and full of innovation — all to support your success

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Inspiration & Trends
Tori Olivier

Enhance the Sparkle: New Year, New Case Displays

Whether you’re just starting out or seeking to enhance your current displays, Stuller has you covered. We offer all the jewelry displays you need to create an unforgettable experience in your store. Read on to discover all the latest displays and get ready to enhance the sparkle.

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Business Savvy
Cheryl Robichaux

The Dog Blog: Meet A Few Jewelry Store Mascots

In the bustling world of retail, jewelry stores are known for their elegance, sophistication, and the ability to make customers feel special with stunning collections. However, what truly captivates our hearts and brings an unexpected charm to these stores are their lovable dog mascots. These jewelry store mascots, adored by both staff and customers, play a vital role that goes beyond just being a cute face.

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Business Savvy
Cheryl Robichaux

Discovering the Artistry of José Echevarria Diseñador

Formerly known as Fine Gold Designers, the brand is now known as José Echevarria Diseñador, and they have partnered with Stuller for their materials since 2000. In the beginning, everything was hand-made from a block of wax by José, painstakingly chiseled for many hours to get everything symmetric and looking great for each client. Making the casts and having them come out perfect every time was always a challenge.

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Business Savvy
Kori-Kate Comeaux

Proven Strategies for Jewelers Who Want to Create Engaging Content

Posting on social media can be overwhelming. One way to ensure you stay on top of posting consistently is to plan out your weekly or monthly post calendar. This is a great way to look at upcoming holidays, promotions, and trends to ensure there are no missed opportunities for your brand on social.

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Main Articles
Paige Oliver

Findings Friday: Find Out How Stuller Makes Sheet Metal

As America’s number one metal manufacturer, we take our “heavy metals” seriously. Our teams utilize high-performance production technologies and processing methods to achieve the best results so you can be confident that you’re using the best product for your designs. Let’s dive into our sheet metal making process.

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