(M)engagement Rings: New Trend for Engaged Men

In the United States, tradition has been that the man provides his fiancé with an engagement ring to symbolize their intent to be married to society. However, times change, and younger generations find new ways to evolve the wedding industry in exciting ways. The latest trend that is beginning to reach America from Europe is an engagement ring meant for men. Enter the “mengagement ring.”

Let’s dive into this trend and see how it has developed. Then, as your trusted jewelry resource, we will provide some insight so you can answer questions your customers have regarding picking out their own men’s engagement ring.

Mengagement Ring: New Trend or Newly Successful?

Believe it or not, the concept of men wearing engagement rings is not that new. Cultures around the world have integrated the men’s engagement ring over the ages into their own wedding traditions. For example, in Chile, both men and women wear engagement rings; however, they wear them on their right hand and move them to their left on their wedding day. In Argentina, couples exchange their rings at the engagement, not the wedding. In Sweden and other Nordic countries, both men and women exchange a simple gold or silver band at their engagement.

Fun Fact: Even in America, jewelers attempted to market engagement rings to men in the 1920s. While that sales strategy proved to be unsuccessful at that time, men eventually did adopt the wedding band a few decades later.

The trend of western civilization adopting an engagement ring for men was first seen in 2009 in the United Kingdom. A jeweler named H. Samuel introduced the “Tioro” – a wide band with a single small diamond meant specifically as an engagement ring for men. While this ring has been primarily used as a wedding ring, the trend has started to take hold over the last decade.

Fun Fact: According to Ritani in 2020, 1 in 20 women propose to their fiancés.

With the rise of many couples being more concerned with equality and men in America being more comfortable with wearing jewelry, both men and women have taken to wearing engagement rings to show their matching love and commitment. Prominent examples of men donning an engagement ring include Johnny Depp, David Otunga, Ed Sheeran, and Michael Buble.

Regardless of the reasons or motivations, that fact is that more men or their partners will be looking into engagement rings in the coming years. When the time comes, be prepared by knowing what questions to ask so you can be your customers’ guide at the start of their marriage journey.

The Initial Conversation

Because there is no set tradition for this trend, you may have the future groom discussing a ring he envisions for himself or you may have his future fiancé looking to surprise him. Either way, get to know his tastes and jewelry habits at the start so you know which styles to suggest.

Style

The groom-to-be may want to stack an engagement ring and wedding band on one finger, they may wear the engagement ring on one finger and the wedding band on another, they may only choose to wear the one ring, etc. Knowing how he might plan on wearing his engagement ring will help make the following decisions.

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Width and Size

Men’s bands tend to have a greater width. However, if they intend on having an engagement band and a wedding band on the same finger, it would be better to suggest a thinner ring. Wider bands are more typical for men, but it depends on what is most comfortable for him. Compare other rings he may wear to get an idea of what width he prefers.

Metal Choice

While style preference is a major factor in choosing metal, also have a conversation on how physically active he is. Gold is a classic metal choice with many design options available; however, a man that needs a more durable ring for work and vigorous activity should look at platinum or a strong contemporary metal, such as cobalt or tantalum.

Design Preferences

Just like women’s engagement rings, the style and design possibilities are endless. Men with simple or traditional tastes might prefer a classic gold band. Customize with a personalized engraving and make it the perfect ring to symbolize his love and commitment. Men looking for sleek and modern pieces have several options in terms of design, including artistic finishes, inlays, two-toned metals, and stones. Getting to know fashion preferences and activity levels will help you guide your customer to the right ring.

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Custom Solutions Make for Memorable Experiences

While there are countless men’s wedding band designs out there that work perfectly for a man’s engagement ring, this new jewelry trend might deserve a more tailored approach. Consider working with your customer on creating an engagement ring that is 100% unique to him. Design it yourself using our jewelry design software, MatrixGold® or CounterSketch®, then submit your design to our CAD/CAM Services team to make their dream a reality. We even create wax models so you can show your customer exactly what they are getting. This is a special moment in their life and you can make it a memorable one.

Are You Sold on Men’s Engagement Rings?

For many jewelers, this trend is definitely outside of the ordinary. However, it is important to stay on top of the industry’s trends so you can best serve your customers. Men will continue to be more comfortable going outside the box and wearing the jewelry they like. We know you will continue to provide the best service to your customers, and Stuller will continue to be your partner in business for all your jewelry needs.


For more resources on men’s jewelry fashion, check out these blog posts!

Gemstones for All: Five Gemstones for Men and Women

Contemporary Metal Bands: Trending and Here to Stay

Wedding Bands: Don’t Forget the Guys




Kicking Off the Holiday Bridal Season

Ready or not, the holidays are here. Christmas is just 44 days away and we are ready to ship you everything you need to deliver on every customer’s biggest wish. And with holiday romance in the air, what could be more on target than holiday engagements?

This is the fourth episode in our Holiday Learning Series, and this week, Senior Director of Bridal Alex Stuller delves into what is hot and happening in bridal fashions. CLICK HERE to enjoy her presentation on the most exciting new and popular trends.



New & Popular Engagement Styles

Yellow or white gold: what are brides choosing? Yellow has come back strong in both bridal jewelry and jewelry overall. It is also Alex’s favorite, so she is showing several styles in this rich shade. Alex also mentions customers’ trend towards larger center stones and CTW — wonderful for them and you! Here are the dominant trends. It is also worth saying that fancy diamonds are very much in fashion. Watch for triangle, marquise, pear shaped diamonds, and more.

Art Deco

Art Deco has been emerging as a trend over the past few seasons. Now it has come into its own, and our designers have met the challenge. We love the fact that these designs communicate extravagance and restraint. You will discover the halo-style below on page eight of our October Bridal and Bands brochure.

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Updated Classics

Timeless looks never go out of style, yet each generation adds its own special touches. Look for hidden gallery details such as elegantly understated hidden cross solitaire. From the top, it looks like a classic, and from the sides, it takes on a deeper meaning. The split-shank solitaire shown has been updated with sculptural detailing on the shank and gallery — luxurious touches that win hearts.

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Favorites from 2020

We have watched these styles fly out the door, and because many are flexible 3C designs, customers have a world of options. They can change the stone shape and size and choose from at least 13 metal qualities. You will see this stunning double infinity style on page 40 of our holiday brochure — an outstanding engagement choice. And you will notice that the accented style below features rose-cut diamonds, beading, and claw prongs — all important trends.

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Showstoppers

These designs will stand out and start conversations with everyone your customer knows. Yes, she’s definitely engaged. There is no denying that. And what could be more appropriate to a wintry proposal that this fabulous snowflake design? Its gorgeous dimensions sparkle with round and marquise accents that delight the eye from every angle. Does she prefer something dazzling and edgy? The asymmetric beauty will steal her heart away with its emerald cut center (or oval) and its bouquet of marquise and round accents.

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Stackable Anniversary Selling System and A&E Selling Systems

Irresistible stackables continue to take center stage, allowing each bride to build her unique look. And the best part? The more bands, the merrier. She can add to her stack for her anniversary, birthday, Mother’s Day, the holidays, or just because she feels like it. Our prototype Stackable Anniversary Band Selling System and our new Anniversary Band ($499) and Eternity Band ($399) Selling Systems let her try on many designs to find the one she loves — and give her ideas for future purchases.

And because these selling systems feature prototypes, you can offer her all these choices without investing valuable inventory dollars.

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Trends in Men’s Wedding Bands

Gone are the days when men’s wedding bands were predictably plain. Today men have many more choices, and they love it. Sometimes it takes him longer to choose his style than it takes for her to choose her engagement.

Classic bands

Classic hand styles still hold sway over a significant percentage of the band market, but today you are just as likely to see them with special finishes, laser patterns, or both. And do not forget engraving. If you have not tried our Classic Band Builder experience, now is the time to try it. Customers can watch as you make each change and try as many options as they please until they arrive at the one they want.

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3C Diamond Bands

Diamond bands have returned in a big way, and our 3C designs let men choose the stone shapes and sizes and the metal quality to achieve the right look. We offer a wide range of choices so they will be sure to find the one they want.

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Contemporary Metals

This contemporary metals trend continues strong as grooms look to them for personal statements and durability. Is he a rock climber? These are the bands to show him. They can choose from tungsten, titanium, cobalt, stainless steel, and our two new additions: tantalum and silicone. We are extremely excited to offer tantalum, a rare metal that can be both engraved and sized — highly unusual for contemporary metals. Silicone bands have a price that cannot be beaten and offer customers the unusual choice of 10 colors: black, gray, maroon, green, navy, royal, yellow, and various stripe combinations. Yes, they do come in women’s sizes.

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ever&ever® Bridal Program

No discussion of Stuller bridal would be complete without mentioning our extraordinarily successful ever&ever® bridal program featuring our flexible 3C designs so couples can customize to their hearts’ content. Alex closes her presentation by previewing ever&ever’s®enchanting new holiday video, which is part of its exclusive marketing assets.

If you are interested in this program, contact a bridal program specialist at 800-877-7777, ext. 2528 or visit Stuller.com/everandever.


Extended Holiday Hours

The holidays can bring a lot of stress, so we’re here to take some of that stress away. When you’re in a holiday quandary, we’re here to help.

Our customer experience team is currently available from 8:00 a.m. to 7:00 p.m. Central. On the Saturdays between Thanksgiving and Christmas Eve, we’ll be here for you from 10:00 a.m. to 4:00 p.m. Central.




5 Rising Bridal Jewelry Trends for 2020

Our experts spent lots of time scouting what bridal jewelry trends were to come in the new year, and now they’ve returned with great news: 2020 bodes well for fashion!

Here’s a look at some of the top bridal jewelry trends we expect to see rising exponentially in the coming year. Stay on top of the demand by incorporating some of these engagement ring and wedding band styles into your cases today.

Explore the top 2020 engagement ring trends here

Bridal Trend 1: Floral Flair

2020 Bridal Trends Floral Flair

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Fashion trends show a boom in floral motifs and design elements reminiscent of the natural world. If your customer wants a more modern style, check out these pieces, which are perfect for those who love sculptural engagement rings, vintage-inspired styles, and intricate engravings and beading.

Bridal Trend 2: Custom Style

2020 Bridal Trends Custom Style

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Our flexible 3C designs are a great way to start with one piece and have your customer make it their own. Let your customer design and redesign their ring, taking one piece and creating multiple looks until the design is exactly as it should be: perfect.

Bridal Trend 3: Timeless Twists

2020 Bridal Trends Timeless Twists

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The classics will always have a place in your case, but some customers look for a modern spin on traditional pieces. This is especially true for men’s wedding bands, where contemporary twists — special finishes, two-tone metals, diamond accent stones, and more — give the groom a way to showcase his personality while still keeping it classic.

Bridal Trend 4: Perfect Pairings

2020 Bridal Trends Perfect Pairings

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His and hers, laughter and tears, cake and champagne — your customers’ big day is all about sweet pairings that add up to one beautiful love story. Double the beauty of their engagement ring by pairing it with a contour band or enhancement guard.

Bridal Trend 5: Stack it Up

2020 Bridal Trends Stack It Up

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Who says your customer needs only one band? Stackable looks are here to stay, so show them eternity and anniversary bands to create a unique stack for each bride, mixing metals, styles, and stone shapes to create their perfect stack.


Which one of these top 2020 engagement ring trends do you foresee being a top seller in your store? Let us know in the comments below!




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Here’s Why Moissanite Bridal Trends Are Surging in Popularity

According to Pinterest’s 2018 Wedding Trends Report, moissanite is one of the hottest wedding trends. In fact, searches for moissanite gems are up 294% on the social media site.

What makes moissanite bridal trends so popular?

These days, consumers are interested in environmentally and socially responsible products. According to a 2015 Nielson report, 66% of global consumers are willing to pay more for sustainable goods. Yet, they don’t want to sacrifice beauty or quality in their search for sustainability. New-age customers are drawn to products like moissanite because it’s lab-created while maintaining extraordinary optical properties that deliver extraordinary value.

Moissanite engagement and wedding ring purchases are soaring as more and more couples seek products they feel are eco-friendly and socially conscious. So, Charles & Colvard presents a sneak peek at the hottest moissanite bridal trends emerging this year–

Moissanite Solitaire Engagement Rings

Beautiful, classic solitaires never go out of style. Consumers love them because they can purchase moissanite solitaire stones in a variety of shapes and sizes, especially thanks to sizable Forever One™ Exotic Gems. Plus, solitaire settings go with everything! This year, we’ve seen classic round gemstones outperform all other shapes in solitaire settings, but fancy cuts like ovals and pears are on the rise.

Moissanite Halo Engagement Rings

The popularity of halo engagement rings has continued to grow throughout the years due to their added sparkle and stunning look. When it comes to moissanite engagement rings, halos are an attractive option for consumers looking for a bold look that exudes brilliance from every angle. Moissanite halo engagement rings can take on a variety of center stones, however, cushions, rounds, and ovals are favored by today’s consumer.

Three-Stone Moissanite Engagement Rings

Three-stone moissanite engagement rings are having a moment, thanks to Meghan Markle and Prince Harry’s engagement. While the classic three-stone ring with matching side accents has always been popular, pairing a large center stone with complementary shapes is the latest trend we’re seeing in moissanite engagement rings. Additionally, we’ve seen larger settings with total carat weights of +3.00-4.00 on average.

Big & Bold Moissanite Engagements

It’s no secret, moissanite delivers unique value to the consumer. Charles & Colvard’s Exotic Gems are the perfect example. As consumers search for high-quality products that are accessible and value-driven, they also want bespoke engagement rings with large, luxurious gemstones. Moissanite makes these aspirations attainable. Ranging from six to 15.5 carats, Exotic Gems offer consumers the ability to design extravagant, custom engagement rings.

Charles & Colvard Moissanite Bridal Trends Exotic Gems

Charles & Colvard Moissanite Exotic Gems

 

At a lesser cost than a comparably sized diamond, these gemstones are crafted from the highest quality moissanite and guaranteed to fall in the colorless to near-colorless range. And with a wide range of shapes to choose from — including cushion, emerald, hearts and arrows, oval, pear and radiant — Exotic Gems offer your consumers the opportunity to design a stunning ring that embodies their character.

Shop moissanite on Stuller.com


As moissanite bridal trends continue to change throughout the years, we see a few steadfast designs and shapes that maintain their popularity. Which styles sell best in your store? Let us know in the comments below!




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The Bypass Ring: A Recurring Trend

What is a Bypass Ring?

Bypass Ring – A ring that coils around the finger, with the ends of the band passing each other on top. In some designs, the ends are completed with pavé or channel set diamonds. Others have larger diamonds set on or between the ends — Diamond Council of America


It’s a style that has been around since at least the 1830s, but most of us have probably never noticed the elegant, yet twisted style wrapped around our friend’s finger until the last couple of years when the bypass ring became a growing trend.

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Past Bypass Rings

The bypass ring became popular during the Victorian era. This style was given as an engagement ring, symbolizing two souls coming together as one. The popularity of the two different colored stones during that era also added to the symbolization of union and togetherness.

One of the most famous bypass rings dates back to the 1950s. John F. Kennedy proposed to Jacqueline Bouvier with a beautiful diamond and emerald bypass ring tapered with baguettes. The design by Van Cleef & Arpels is still replicated to this day. The ring can be seen in the John F. Kennedy Presidential Library & Museum in Boston.

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Present-day Styles

And while the bypass ring is still given as an engagement ring today, we’re also seeing it become a fashion trend as well. The curves and twists of a bypass ring give it an elegant look, while still sleek and contemporary. You can have two stones that bypass each other or a single stone intercepted by converging shanks. Choose from simple, contemporary, fancy, and elaborate styles below.

“I think the above pieces will continue to be a huge hit. They’re a great mix of the minimalist/negative space trend and bypass ring style,” says Blaire Hovis, Fine Jewelry Director.

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Future Bypass Ring Designs

The introduction of custom design solutions like Matrix® and CounterSketch® has greatly expanded the possibilities for bypass styles in the future. With tools that allow you to choose, change, or create anything you can dream, the sky’s the limit!

“Two-stone jewelry is also very popular. I see 2018 full of two-stone bypass rings, earrings and pendants,” Blaire reports.


Searching for more trends? Check out our latest vintage-inspired jewelry — it’s all the rage!




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2018 Millennial Engagement Trends to Watch This Year

2018 millennial engagement trends tammy dominikTammy Dominik, aka The Jewel Princess, shares her projections for 2018 Millennial engagement trends. Read her take on what we’ll see this year and admire her custom designs paired with matching Stuller styles below.


 

We’ve always been told that Millennials do things differently from prior generations, and when it comes to engagement rings, this holds true as well. Many Millennials want meaningful rings, something that truly symbolizes their relationship. These rings are often more unique than traditional diamond engagements, allowing young couples to tell a story that is specific to their relationship.

Let’s look at 5 unique styles sure to become 2018 Millennial engagement trends–

Vintage Rings

Millennials like to capture and share their engagements, often via social media. So having a ring with historical context allows the couples’ story to be even more unique and special. In choosing a vintage-inspired ring, your customer will sport a ring unlike any their peers’, helping them to stand apart and take on the spotlight. These rings — having withstood the test of time — can be marketed as recycled heirlooms, a preservative theme well received by the younger generation.

 

Colored Stones

Another unique style in 2018 Millennial engagement trends will be colored center stones. Some are rejecting diamonds and opting for a more colorful sapphire, ruby or emerald instead. This departure from the traditional diamond engagement allows the young couple to tie in something specific from their relationship. The colored stone could symbolize their favorite color, or a stone sourced from a treasured vacation destination (see Meghan Markle’s stone sourced from Botswana, for example).

 

Customization

Of course, a culminating demand in the jewelry industry has been from those who want something far removed from the traditional engagement ring. Countless designers are creating more engagement rings that once would’ve been considered costume jewelry or right-hand rings. These bright beauties have playful elements, such as moons and stars, or even a more architectural design. Thanks to powerful software like CounterSketch and Matrix, jewelers have more freedom and flexibility to creating stunning work to keep up with 2018 Millennial engagement trends.

 

Bands

Today’s married couples may forego traditional engagement rings, opting instead for a simple band to symbolize their love. Stackable bands provide a similar statement and flare that an engagement ring would, but also add comfort and flexibility to meet any customer’s lifestyle.

 

Unique Diamond Rings

For those taking the diamond route, Millennials are opting for larger, more unique settings than their parents’ rings. Floral motifs or double halos adorn larger diamond center stones these days. We will see mixed metals or rose gold, departing from the common yellow gold and platinum bands. Plus, older Millennials who waited a little longer to get engaged typically have a higher budget, enabling them to spring for more opulent engagement rings.

 


Which 2018 Millennial engagement trends do you forsee in the upcoming year? No matter the style, you can count on Stuller’s new Bridal catalog to provide endless options for your customers. Get ready, the new catalog ships the first week of January 2018!