In the United States, tradition has been that the man provides his fiancé with an engagement ring to symbolize their intent to be married to society. However, times change, and younger generations find new ways to evolve the wedding industry in exciting ways. The latest trend that is beginning to reach America from Europe is an engagement ring meant for men. Enter the “mengagement ring.”
Let’s dive into this trend and see how it has developed. Then, as your trusted jewelry resource, we will provide some insight so you can answer questions your customers have regarding picking out their own men’s engagement ring.
Mengagement Ring: New Trend or Newly Successful?
Believe it or not, the concept of men wearing engagement rings is not that new. Cultures around the world have integrated the men’s engagement ring over the ages into their own wedding traditions. For example, in Chile, both men and women wear engagement rings; however, they wear them on their right hand and move them to their left on their wedding day. In Argentina, couples exchange their rings at the engagement, not the wedding. In Sweden and other Nordic countries, both men and women exchange a simple gold or silver band at their engagement.
Fun Fact: Even in America, jewelers attempted to market engagement rings to men in the 1920s. While that sales strategy proved to be unsuccessful at that time, men eventually did adopt the wedding band a few decades later.
The trend of western civilization adopting an engagement ring for men was first seen in 2009 in the United Kingdom. A jeweler named H. Samuel introduced the “Tioro” – a wide band with a single small diamond meant specifically as an engagement ring for men. While this ring has been primarily used as a wedding ring, the trend has started to take hold over the last decade.
Fun Fact: According to Ritani in 2020, 1 in 20 women propose to their fiancés.
With the rise of many couples being more concerned with equality and men in America being more comfortable with wearing jewelry, both men and women have taken to wearing engagement rings to show their matching love and commitment. Prominent examples of men donning an engagement ring include Johnny Depp, David Otunga, Ed Sheeran, and Michael Buble.
Regardless of the reasons or motivations, that fact is that more men or their partners will be looking into engagement rings in the coming years. When the time comes, be prepared by knowing what questions to ask so you can be your customers’ guide at the start of their marriage journey.
The Initial Conversation
Because there is no set tradition for this trend, you may have the future groom discussing a ring he envisions for himself or you may have his future fiancé looking to surprise him. Either way, get to know his tastes and jewelry habits at the start so you know which styles to suggest.
The groom-to-be may want to stack an engagement ring and wedding band on one finger, they may wear the engagement ring on one finger and the wedding band on another, they may only choose to wear the one ring, etc. Knowing how he might plan on wearing his engagement ring will help make the following decisions.
Width and Size
Men’s bands tend to have a greater width. However, if they intend on having an engagement band and a wedding band on the same finger, it would be better to suggest a thinner ring. Wider bands are more typical for men, but it depends on what is most comfortable for him. Compare other rings he may wear to get an idea of what width he prefers.
While style preference is a major factor in choosing metal, also have a conversation on how physically active he is. Gold is a classic metal choice with many design options available; however, a man that needs a more durable ring for work and vigorous activity should look at platinum or a strong contemporary metal, such as cobalt or tantalum.
Just like women’s engagement rings, the style and design possibilities are endless. Men with simple or traditional tastes might prefer a classic gold band. Customize with a personalized engraving and make it the perfect ring to symbolize his love and commitment. Men looking for sleek and modern pieces have several options in terms of design, including artistic finishes, inlays, two-toned metals, and stones. Getting to know fashion preferences and activity levels will help you guide your customer to the right ring.
Custom Solutions Make for Memorable Experiences
While there are countless men’s wedding band designs out there that work perfectly for a man’s engagement ring, this new jewelry trend might deserve a more tailored approach. Consider working with your customer on creating an engagement ring that is 100% unique to him. Design it yourself using our jewelry design software, MatrixGold® or CounterSketch®, then submit your design to our CAD/CAM Services team to make their dream a reality. We even create wax models so you can show your customer exactly what they are getting. This is a special moment in their life and you can make it a memorable one.
Are You Sold on Men’s Engagement Rings?
For many jewelers, this trend is definitely outside of the ordinary. However, it is important to stay on top of the industry’s trends so you can best serve your customers. Men will continue to be more comfortable going outside the box and wearing the jewelry they like. We know you will continue to provide the best service to your customers, and Stuller will continue to be your partner in business for all your jewelry needs.
For more resources on men’s jewelry fashion, check out these blog posts!