Tammy Dominik, aka The Jewel Princess, shares her projections for 2018 Millennial engagement trends. Read her take on what we’ll see this year and admire her custom designs paired with matching Stuller styles below.
We’ve always been told that Millennials do things differently from prior generations, and when it comes to engagement rings, this holds true as well. Many Millennials want meaningful rings, something that truly symbolizes their relationship. These rings are often more unique than traditional diamond engagements, allowing young couples to tell a story that is specific to their relationship.
Let’s look at 5 unique styles sure to become 2018 Millennial engagement trends–
Millennials like to capture and share their engagements, often via social media. So having a ring with historical context allows the couples’ story to be even more unique and special. In choosing a vintage-inspired ring, your customer will sport a ring unlike any their peers’, helping them to stand apart and take on the spotlight. These rings — having withstood the test of time — can be marketed as recycled heirlooms, a preservative theme well received by the younger generation.
Another unique style in 2018 Millennial engagement trends will be colored center stones. Some are rejecting diamonds and opting for a more colorful sapphire, ruby or emerald instead. This departure from the traditional diamond engagement allows the young couple to tie in something specific from their relationship. The colored stone could symbolize their favorite color, or a stone sourced from a treasured vacation destination (see Meghan Markle’s stone sourced from Botswana, for example).
Of course, a culminating demand in the jewelry industry has been from those who want something far removed from the traditional engagement ring. Countless designers are creating more engagement rings that once would’ve been considered costume jewelry or right-hand rings. These bright beauties have playful elements, such as moons and stars, or even a more architectural design. Thanks to powerful software like CounterSketch and Matrix, jewelers have more freedom and flexibility to creating stunning work to keep up with 2018 Millennial engagement trends.
Today’s married couples may forego traditional engagement rings, opting instead for a simple band to symbolize their love. Stackable bands provide a similar statement and flare that an engagement ring would, but also add comfort and flexibility to meet any customer’s lifestyle.
Unique Diamond Rings
For those taking the diamond route, Millennials are opting for larger, more unique settings than their parents’ rings. Floral motifs or double halos adorn larger diamond center stones these days. We will see mixed metals or rose gold, departing from the common yellow gold and platinum bands. Plus, older Millennials who waited a little longer to get engaged typically have a higher budget, enabling them to spring for more opulent engagement rings.
Which 2018 Millennial engagement trends do you forsee in the upcoming year? No matter the style, you can count on Stuller’s new Bridal catalog to provide endless options for your customers. Get ready, the new catalog ships the first week of January 2018!