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How to Maximize Your Gold Recovery Returns

How everyday bench work can yield extra profit

Dust in your store can reap unexpected rewards. In day-to-day activities like buffing, polishing, grinding, and so on, fine metal dust spreads around your workspace. Collecting this accumulation of dust and precious metal amounts to a considerable return that can put money back in your pocket. Here are a few easy read more…

Sell With a Story: Tourmaline Gemstones

Learn some basics about captivating, colorful tourmaline gemstones in this installment of Sell With a Story

Every design can benefit from a well-placed pop of color — and there’s perhaps no gemstone better suited for this than tourmaline. With its clean lines, elongated crystals, and range of colors, tourmaline gemstones are just what you need for eye-catching, vivid center stones. A more contemporary design might use read more…

Beyond the Glass Feature: Valerie Madison Fine Jewelry

In Seattle, Valerie Madison Fine Jewelry has made sustainability an important facet of business

Valerie Madison of Seattle-based Valerie Madison Fine Jewelry didn’t plan on entering the jewelry industry. In college, she pursued environmental science due to her deep love and respect for Earth, but along the way, she started making jewelry between classes and on weekends. “I had a knack for it and read more…

Beyond the Glass Feature: Dana’s Goldsmithing

How Canadian jeweler Dana Smith rediscovered her passion after more than 25 years of business

Dana Smith of Dana’s Goldsmithing had a successful business and committed customers. Yet leading up to 2018, she faced a creative and business crisis that led her to reimagine her store. Why? Let’s take a look at her reasoning.   Realizing Her Vision Dana sat down to identify the core reasons read more…

Top 3 Valentine’s Day Trends for 2020

Personalized jewelry, rose gold, and symbols will captivate customers

Standard Valentine’s Day gifts include chocolates, wine, flowers, and jewelry. And while some of these gifts can be picked up on the way home from work, jewelry purchases require a little more preparedness. Alas, there are always customers who need something last minute. You know, the customer who rushes in — read more…

Sell With a Story: Spinel Gemstones

Learn more about Spinel, a colorful, versatile gemstone, in this installment of Sell With a Story

GIA has said “Spinel is a good candidate for the title of ‘History’s Most Underappreciated Gem.’” And it could not be truer. Throughout history, Spinel has had a privileged yet unknown heyday. It appears in everything from the British Crown Jewels and the Austrian Imperial Crown, to the Russian coronation read more…

Roll into the Roaring ‘20s With Stuller Events

See what jewelry industry events we’ll be attending or hosting at our headquarters

You’ve poured your blood, sweat and tears into your small business. You’ve been carefully laying brick on brick to build the foundations of your empire. Paint your palace gold, and roll out your new business plans with style and skill. This is the year you drive your business into a new read more…

3 Fundamentals for Small Business Saturday Success

How to handle your business during this hot holiday shopping event

The holidays are fast approaching, and customers are looking for the perfect gifts for those special people in their lives. This also marks some of the most highly anticipated shopping events inching closer. While Black Friday may be most talked about, the following day can bring even more shopping excitement and read more…

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SEO Basics: How to Set Up Your Google Business Listing

Follow this step-by-step guide to creating and enhancing your Google Business Listing

One of the single most important steps toward better Google search rankings is to establish a Verified Google Business listing. Whether you’re creating your Google My Business profile for the first time or revisiting your current listing, here is our expert advice. What is a Google Business Listing? Google My read more…

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