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Wedding Band Sales Tools for the Classic Jeweler

The classic wedding band is a time-honored tradition, appreciated as a steadfast symbol of one’s love. When it comes to style, there are infinite options that are influenced by lifestyle, design preferences, and emotional attachment. Once you have gotten to know your customer and what they are looking for, being familiar with the resources you have at your disposal will make the buying process easy and engaging. 

At Stuller, we try to make this process as easy as possible by providing a seamless user experience and options that can be integrated into your sales strategy. Using our band builderclassic wedding bands quick shop option on Stuller.com, and EverAndEver.com as an ever&ever® retail partner, you can help your customers create a wedding band unique to them and include them in the process. 

Band Builder

All of Stuller’s classic wedding bands use SCS-certified 100% recycled precious metals using gold, silver, platinum, and palladium. Combining cutting-edge computerized manufacturing and artistic design details, we create bands worthy of the lifetime of commitment they represent. 

The band builder is a tool available on Stuller.com where you and your customer can craft a wedding band that fits their exact specifications. Choose the profile, finger size, fit, design detail, width, weight, material, finish, and engraving to make a true one-of-a-kind piece. Save snapshots of different rings to compare while deciding.

Combine the online experience with an in-store experience using the Classic Wedding Band Selling System (653689). This selling system features 42 band prototypes, including 18 classic profiles, 10 special finishes, and 2 engraving options. Provide your customer with a complete custom purchasing experience.

Quick Shop 

Suppose you need a different starting place to begin your ring building experience. We offer a quick shop option for our classic wedding bands at Stuller.com/ClassicWeddingBands where you can see width options in every style combination available side by side. Narrow down your search using the filters on the page or view the full selection. Once you select the ring with the desired profile, width, fit, size, metal quality, and/or finish, you are brought to the band builder where you are further able to customize the order. 

The quick shop view is a great place to start if you need to establish a starting place for your customer.

classic wedding band quick shop

ever&ever® Band Builder 

One of the benefits of being an ever&ever® retail partner is providing an interactive purchasing experience for your customer using EverAndEver.com — a consumer-facing brand website that allows consumers to access the full inventory. The band builder on EverAndEver.com has the same functionality as the Stuller band builder with access to suggested retail pricing. 

Encourage your customers to build their dream rings from the comfort of their own home and have the details sent directly to you using the Connect With a Retailer option. From there, you can order the ring with next-day delivery for all in-stock items. 

The Wedding Band of Their Dreams 

Wedding bands are pieces that people cherish for a lifetime. When quality manufacturing and custom design work together, you can provide a ring that is spectacular. By including your customer in the process, you can ensure the emotional value of the sale and rest assured that they have found the perfect ring of their dreams.




Introducing AXIS™ Wedding Bands

We are reaching the halfway point in Stuller’s Year of the Wedding™, but we are just getting started. Stuller is happy to launch a new select line of premium, machined wedding bands: AXIS™. Created with style and strength, AXIS wedding bands are perfect for men who embrace confidence and commitment. We are happy to bring this new product line to the market as more and more consumers are looking for options in high-quality wedding bands. 

“While all Stuller wedding bands are created with quality in mind, AXIS is special not only because of the machine creation, but also because of the striking designs and textures that stand out as works of art,” says Stuller wedding bands product manager Nicole McWhorter. 

Shop Axis Wedding Bands.

Built to Last 

There are two traits that set AXIS wedding bands apart from other rings: durability and precision. These machined bands are cold drawn, which creates a tighter grain structure than their cast counterparts. The cold drawing process eliminates internal defects like porosity and fortifies the structure of the ring, making rings that are best suited for day-to-day wear. 

Once the ring blank is made, it is machined to the exact shape, size, and design needed. This allows each ring to be made to order with complete consistency every time, providing you with the quality you can depend on. 

AXIS wedding bands

Manufactured for Style

McWhorter believes AXIS also provides jewelers with the opportunity to incorporate education into the selling process. “AXIS is a valuable tool for jewelers to educate the consumers about the process of machine bands and how this process provides them with the purchase of a lifetime,” she says. 

Let’s take a deeper look into the manufacturing process to better understand how these bands achieve this level of quality, beginning with the cold drawing process. The pipes used in these bands are continuously cast and passed through a series of dies that have not been preheated. From there, the pipes are drawn down onto rods that maintain a near finger size. Finally, the ring blanks are machined down to your exact size, shape, and design needs.

AXIS wedding bands

All AXIS bands are manufactured in our Lafayette, Louisiana facility, which means you can expect your order in-hand quickly. Made with SCS-certified 100% recycled metals, you have a wide range of options when it comes to metal quality and color. Enjoy quality with the convenience of choice. 

An Heirloom Worth Cherishing 

These superior quality wedding bands take everything you love about a classic band and add a touch of modern elegance. Confident and bold men will proudly wear this statement ring with pride as a symbol of his commitment for years to come. 

Learn more about AXIS wedding bands at Stuller.com/AXIS.




A Stuller Ring Story: Michael, Jacob, and Michael

Continuing our celebration of Stuller’s Year of the Wedding™, we are highlighting stunning engagement rings and the Stuller associates who wear them.

There is something special about a custom designed engagement ring. Infusing personal touches into a ring —an inscription, design detail, or birthstone — creates a piece that is truly one-of-a-kind and something that comes from the heart.

Three members of our Product Design & Development CAD team gave special attention and care to creating their wives’ rings. Filled with significance and unique features you’d expect from designers, these rings symbolize their lasting love.

These are Michael, Jacob, and Michael’s ring stories.

Michael Bartlett

For CAD design manager Michael Bartlett, his wife Alexis is the strongest person he knows. Both originally from New Orleans, they met in 2006 in the aftermath of Hurricane Katrina. Over the course of their relationship, Michael feels they grew together through incredibly significant times in their lives that helped them know and understand each other. He wanted the ring he made for Alexis to reflect that journey.

His goal for the ring was to make something she would never have to take off. A teacher at the time and active with her hands, he wanted Alexis to be able to wear the ring everywhere and not have to worry about it.

The ring he created was a 14K white gold split shank bypass with a faux tension-set center. This securely holds the natural diamond center and ensures the ring doesn’t get caught during everyday use. To accent the diamond, he used channel-set sapphires because he knew she loved blue accent stones that were used in a former Stuller bridal line. Looking at the ring design, their beginning is represented with the shape of a hurricane and the functionality shows their ability to withstand anything together.

With such a beautiful and meaningful ring, the proposal had to be unique and significant as well. While the details of the proposal are something Michael and Alexis share privately with themselves, Michael did mention it involved thousands of glow-in-the-dark stars and one held the ring.

With the help of an old mentor and the Stuller model department, Michael was able to design the perfect ring for Alexis — one that has withstood everything during their more than 10 years of marriage. Michael and Alexis are now living their happily ever after with their two daughters.

Jacob Wright

Senior CAD designer Jacob Wright met his wife Emily at a friend’s wedding. While sparks flew during their first date, the timing wasn’t right because they lived in different cities and Emily was focused on law school. Two years passed before the two reconnected and pursued a relationship.

Knowing that ideal timing played another significant role in their relationship when it came to the proposal. Jacob had been waiting for the right time to pop the question, but nothing felt right once he finished the ring. That is, until Christmas Eve in 2018 where there came a moment in between family events, and he proposed in front of their Christmas tree for the perfect holiday proposal. Emily was surprised, delighted, and happily accepted.

Jacob and Emily had always enjoyed talking about jewelry together, so it was easy to know what she would want from an engagement ring. He designed a vintage-inspired, 14K yellow gold ring with a 14K white gold setting that holds a lab-grown oval shape diamond set east-west. Marquise diamonds set on either side of the center stone add to the overall shape of the center. The ring is complete with French-set diamond accents.

Jacob completed the ring with the help of the stone setting and model departments here at Stuller. Jacob and Emily are now enjoying their second year of marriage with a beautifully designed ring and the memories it represents.

Michael Gauthier

Associate CAD designer Michael Gauthier met his wife Layna over 10 years ago through mutual friends on her birthday. In this decade, they experienced many milestones together and made unique memories. As a fan of symbolism, Michael made sure to incorporate some of their shared moments into the design of Layna’s ring.

Michael spent more than a year working on the ring design until the perfect design was made. There are a few features in the design that make this ring extra special for Layna. The first is the use of infinity symbols on either side of the shank. The first piece of jewelry Michael ever gave Layna was an infinity ring. When she graduated college, he also designed her graduation ring with this symbol incorporated in the gallery. The infinity symbols represent those past pieces of jewelry as memorable moments they shared together.

The second feature is truly hidden. Underneath the center stone is a bezel-set Aquamarine (his birthstone) that sits flush against her finger. This stone is to symbolize that he is always with her.

The ring itself features a 14K rose gold inner band holding his birthstone which is embraced by a 14K white gold exterior band representing the bond between husband and wife. A stunning oval-shape Moissanite sits at the center circled by round and marquise diamond accents.

Michael proudly completed the design and modeling of this ring himself. He proposed in Antelope Canyon while road-tripping through Arizona. They now add a new milestone to their lives as parents to their 4-month-old son Briggs. A second band is in the works including Briggs’ birthstone that will match the existing band and create a double-sided set of bands for the engagement.

The Takeaway

There are a few thoughts that can be taken from the stories of these three designers. Primarily, you can never go wrong by putting your heart into the ring you give to the one you love most. From simple to intricate, uniquely designed rings are cherished and treasured for a lifetime carrying special meaning. However, the ultimate lesson to be learned is that if you marry a CAD designer, you can expect a stunning ring that will melt your heart where you can give the most enthusiastic “Yes!”




Tie the Knot with ever&ever®

If you look at this season’s issue of The Knot — one of the nation’s most prominent wedding industry publications — you will see a familiar brand showcasing pieces you know and love. We have recently begun an advertising partnership between The Knot and our comprehensive bridal selling solution ever&ever®. 

“The Knot Magazine has strong consumer rapport and a substantial footprint in the wedding industry,” says Randi Bourg, Stuller’s director of marketing strategy and operations. “Couple that with Stuller’s constant drive to deliver the best in product assortment and quality and you have a natural partnership that makes perfect sense.” 

You can expect to see the ever&ever® brand continue to make an appearance within this publication throughout the rest of 2021, introducing a unique advertising opportunity for our ever&ever® retail partners. 

Crafted For Everlasting Love 

The advertisement itself features a stunning image of a popular accented halo-style engagement ring (124443) with matching band (124444). These rings are accompanied by a half round stepped edge wedding band (HRE8.5).

124443 124444 HRE8.5

While all of our ever&ever® designs complement any metal quality, we kicked off this campaign highlighting the durability and strength of rings made with platinum in collaboration with our partnership with Platinum Guild International. 

Senior director of bridal Alex Stuller explains the demand for platinum. “Platinum is naturally white and will never fade or change color over time. It’s naturally hypoallergenic, has a weighty feel, and holds diamonds and gemstones more securely than any other metal. People appreciate platinum due to its strength and rarity, which makes its value long-lasting,” Stuller explains. 

She further describes platinum as a metal that is perfect to be passed down through generations. “Even if you’re unsure about everything else in life you know platinum is going to last forever,” she said. “We take this precious metal and make it into an heirloom.” 

How does this benefit our retail partners? 

This advertising campaign provides several benefits to our ever&ever® retail partners. Primarily, the greatest benefit is the increased brand awareness. 

“Exposure in publications like The Knot develop brand awareness and desire. These advertisements put ever&ever® in the spotlight and drive foot traffic into ever&ever® retailers. We create demand through these publications and our retail partners take it to the finish line to make the bride and groom’s dreams come true,” says Stuller. 

In anticipation of increased demand for this brand, we are supplying our retail partners with marketing materials to help display the connection between their inventory and the major wedding publication feature. Retail partners can access these digital and print materials on the Marketing Asset Library

Create Your Own Story 

ever&ever® celebrates every bride and groom taking control of their narrative by building the rings of their dreams. Our retail partners play a key role in helping them tell that story. 

You can shop the advertised styles and more on our website right now. Start building your customers’ dream rings at Stuller.com/ShopEverAndEver




Finding Inspiration: Custom Jewelry Made With Trims

Sparks of creativity can result in beautiful pieces of jewelry that customers will enjoy for years to come. But customized pieces do not have to be extravagant or sizable. Sometimes the most unique pieces are simply the tiniest displays of personalization. Have you thought of creating your own line of personalized jewelry made using trims? Let’s explore this concept in this month’s edition of Finding Inspiration.

Finding Inspiration is a campaign to inspire the inner designer in every jeweler and provide a spark of creativity in artisans throughout the jewelry industry. We are always amazed at the phenomenal work that Stuller customers do with our findings and want to share that creativity with our community. Let’s dive into the world of trims and how they can be used to craft a line of jewelry.

Trims: Variety Provides Options

These versatile findings provide many options when considering developing a line of jewelry. They can be soldered to various other findings — such as shanks, jump rings, bails, and posts — to create rings, pendants, earrings, bracelets, and more! Stuller offers a wide variety of trims to give you options. Browse hundreds of our trims on Stuller.com and start creating today!

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From Trims to Fine Jewelry

Members of our fine jewelry and findings teams often collaborate to develop new pieces to offer our customers.

“Findings is a never-ending puzzle,” says Emily Hargroder, Findings Product Manager. “It’s all about having the perfect connecting pieces to fill the gaps. Our team is always talking to customers and studying finished jewelry pieces to discover what findings are missing in our line. Our job is to create components that make designing as easy as possible for our jewelers.”

See how our teams came together to combine trims with other findings to create popular pieces of fine jewelry.

Custom Laser Cut Designs Program

Can’t find the trim you’re looking for in our product line? Create your own laser cut trims using our Custom Laser Cut Designs Program! This is a quick, consistent service that provides you with the perfect way to explore your creativity, create a line of jewelry unique to your store, or offer personalization. Get started designing today by emailing CustomLaserDesigns@Stuller.com or call 800-877-7777, ext. 3631.

Share Your Inspiration

Have you thought of a line of earrings, bracelets, necklaces, or rings you want to develop? Share it with us on social media! We are always looking to see great pieces of creativity made using our findings. If you want a chance to be featured in an upcoming edition of Finding Inspiration, post your piece(s) online using the hashtag #stullerfindings and tagging us @stullerinc.


Check out our recent Finding Inspiration blog posts for more design pieces with Stuller findings.

A Custom Designed Mother’s Pendant

Modified Shanks and Settings

Personalization With Petite Pavé




302® Fine Jewelry: The Latest in Fashion on Newsstands Now

If you pick up this month’s edition of Harper’s BAZAAR, you will find pieces from 302® Fine Jewelry that are simply glittering in gold. In our latest feature, experience a rush of gold that focuses on how 302 Fine Jewelry provides “something personal” that tells the wearer’s story. 

Live Expressively 

Stuller’s Senior Director of Fine Jewelry Emily Graffagnino and her team have worked diligently with Harper’s BAZAAR to showcase items that consumers are looking for. 

“All of the pieces chosen for the Harper’s BAZAAR feature are sure-to-sell items that are the perfect mix of classic, trend, and symbolic,” says Graffagnino. “The trendy baguette and pearl huggies are a jewelry box staple, the moon phase necklace and chain link ring are symbolic pieces that command attention and the petite dome ring is a modern update to the classic dome ring. Each of these pieces represent something personal and offer something for every woman.” 

Pieces featured include: 

Keep popular, trending pieces in your inventory and shop 302 Fine Jewelry styles now at Stuller.com/Shop302FineJewelry

#302OnYou 

One of the benefits of being a 302 Fine Jewelry retail partner is having pieces advertised in national publications. Our retail partners receive benefits of widespread advertising as well as materials that help promote these features in their store and online. 

Taylor Beadle, Fine Jewelry Product Manager on the 302 Fine Jewelry team, says the product line “was created by women for women to tell their story with jewelry. We created the seven collections with the intention of offering a variety of products that allow women to celebrate every chapter of their life with jewelry — whether it’s a promotion, new baby, friendship, or just because. What’s more personal than celebrating yourself?” 

Provide on-trend fine jewelry that encourages women to express their true selves. For more information on 302 Fine Jewelry and how to become a retail partner, visit our website at Stuller.com/302FineJewelry.


Check out our recent blog post about partnering with 302 Fine Jewelry.




Star-studded Fashion at the 2021 OSCARS

2019 Oscar Award Jewelry Trends Blog Banner

As the crown jewel of this year’s adjusted award season, last night’s Academy Awards held up to the pandemic-era standard. Although the red carpet and attendee list was reduced for this year’s event, those who were in attendance made their presence count. If you’re looking to know exactly what the latest and greatest in fashion is, just look at this year’s star-studded celebrities attending the Oscars.

This year, Shelby and Taylor from Stuller’s fine jewelry team are giving their expert opinions on what styles topped of their lists. Follow along for all the fashion inspo you’ve been waiting for.

Shelby’s Take: Diamonds Shined Bright

Even though expectations might have been lowered for another socially distanced award show, Shelby was pleasantly surprised at the elegance that took the stage.

“Although this year’s show may have been scaled down in attendance, diamond fashion was definitely scaled all the way up,” she said. “Whether it’s Zendaya’s canary diamond suite or Isla Fisher’s stacked line necklaces, carat weight seemed to outweigh the 8.5 pound gold keepsakes across the board.”

Enjoy Shelby’s top trends from the evening.

Canary Diamonds

Spring is in the air and that means everyone is looking for the perfect splash of color. Zendaya and Andra Day were seen making their own splash on the red carpet last night sporting beautiful pieces set with sunshine-inspired stones.

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Canary yellow diamonds (DIAMOND-GEN:298100:G) are the perfect complement to any piece, such as earrings and rings. Try setting a square engagement ring mounting (122394:1581:P) or stunning teardrop earrings (84396:116:P) with diamonds that give you a spark of colorful inspiration.

Line Necklaces

Continuing on with the love of diamonds, Shelby noticed that diamond line necklaces were the real ultimate accessory of the evening. Vanessa Kirby, Isla Fisher, and Tiara Thomas were all seen sporting eye-catching diamond line necklaces. Simple in design, but truly stunning in effect. Another great fact about this trend is that is not isolated to just women. Daniel Kaluuya from “Judas and the Black Messiah” also grabbed Shelby’s attention with his own stunning line necklace. Everyone loves a versatile piece!

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A post shared by Isla Fisher (@islafisher)

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A post shared by Tiara Thomas♕ (@tiara_thomas)

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The beauty and elegance of this accessory cannot be emphasized enough. For a classic appeal, choose a white gold line necklace set with natural diamonds (68226:101:P). For a more progressive style, enjoy a stunning graduated line necklace set with lab-grown diamonds (653717:LG101:P).

Ear Climbers

Who doesn’t love a good stackable trend? Shelby certainly does and noticed that Regina King glowed with diamond ear climbers as she made her directing debut this season. Producer of the feature documentary “Collective” Bianca Oana also looked beautiful with floral-inspired ear climbers. Floral-inspired accessories in fashion are standing out and are more than just a seasonal favorite.

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A post shared by Regina King (@iamreginaking)

Finding floral-inspired climbers to add to an ear stack collection is an absolute necessity. Shelby’s top recommendations include two gorgeous earring climbers (86946:600:P and 81221:60000:P).

Taylor’s Take: The Award Goes to Layers

In Taylor’s opinion, the real Academy Award winner is a solid layered combination, particularly on the fingers and wrists.

“Celebrities were layering on the jewelry after their year-long break from the red carpet,” she said. “Chunky rings were having a moment on both men and women! Lots of stacks happening on the fingers and wrists. Why wear one ring when you can wear five?”

Honestly, we couldn’t agree more. Check out Taylor’s favorite looks from the evening.

Chunky Rings

Ring stacks are a prominent look among men and women with last night being no exception. Colman Domingo and Trish Summerville were perfect examples of having stunning ring stacks made with beautifully chunky rings.

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A post shared by Colman Domingo (@kingofbingo)

Finding ring statements for both daily wear or formal occasions are all about expressing personal style. Choose from Stuller’s selection of dome rings that truly go with anything (124572, 72173, 52257, and 5206).

Chains

Rings weren’t the only chunky accessories that saw some love last night. Taylor had a keen eye and noticed some chain pieces capturing attention. Lakeith Stanfield featured chain both on his neck and wrist. He took a bold look to another level and really made us love this modern trend even more.

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It’s no secret that we love the chain trend, so we are happy to take any opportunity to feature a favorite piece. Stanfield’s look reminded Taylor of a stunning accented curb bracelet (BRC822:601:P) in our collection that would look perfect for someone seeking to stand out.

Colored Accents

Taylor agreed with Shelby that it was clear that a splash of color was a clear favorite last night. Angela Basset joined Zendaya and Andra Day in the world of color with jaw-droppingly gorgeous earrings that went perfectly with her vibrant red ensemble.

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Colorful gemstones deserve their chance to grab attention as well! Pairing gemstones and diamonds together make a match made in heaven, as seen with these lab-grown ruby and diamond accented dangle earrings (86989:6020:P).

Award Show Beauty

Shout out to Shelby and Taylor for giving us their hot takes on this year’s fashion seen at the Oscars. As expected, the Academy Awards did not disappoint in the realm of fashion last night. Judging from Shelby and Taylor’s picks, styles that are bold and make a statement are where you should take inspiration. We can’t wait to see where these looks go throughout the year!




A Stuller Ring Story: Paula and Keith

Continuing our celebration of Stuller’s Year of the Wedding™, we are highlighting stunning engagement rings and the Stuller associates who wear them. 

Every couple is different and so is their journey to “I do.” Sometimes a couple finds each other in the most unlikely of places and at a time when they least expect it. For tools & supplies technical specialist Paula, her perfect match was a coworker of more than 20 years, but it was quite the journey to get there. Follow along on a story that epitomizes the saying, “Love is patient.” 

This is Paula and Keith’s ring story. 

New Beginnings 

Paula began her career at Stuller in 1995 in the stone setting department as a specialist. Within her first few years at Stuller, she experienced personal ups and downs, which ended with a divorce after 16 years of marriage. While not an experience anyone would want to go through, she looked forward to a new beginning and focused on supporting her children. 

At the time Paula had started at Stuller, Keith had already been with the company for three years and was a master stone setter. They worked together in the stone setting department for a few years and became friends. As time passed and their friendship grew, Keith decided to take things to the next level and asked Paula on a date. Having already been married and divorced, Paula was hesitant at first, but knew the Keith was a good man and decided to pursue the opportunity. 

Paula’s Perfect Ring 

As Paula would say, she loves “bling.” She told Keith that if she ever did get married again, she would want to “do it big.” 

With his connections in Stuller’s CAD/CAM team, Keith took a yellow gold Stuller mounting (now discontinued) that featured baguette diamond accents. In addition to the baguette accent stones, he filled in areas between those stones with round diamond accents. Then, he added a platinum setting complete with a marquise diamond. Keith is a certified gemologist and was very picky about what stones he wanted in Paula’s rings. With a service we now call Special Orders, Keith was able to source the perfect marquise diamond in the clarity and quality he wanted. 

Paula got Keith’s wedding ring and provided him with options. She chose three options from the catalog and told him to pick two. She wanted to make sure he would like the ring, but still wanted an element of surprise. He picked his two options, and she chose a simple two-tone band made with yellow and white gold to match the style of her ring. She also had their wedding date inscribed on the inside of the band. 

Five years after they were married, Keith also had matching bands made for Paula to go on either side of her engagement ring. Paula is a fan of having two bands accompanying an engagement ring. With the help of some friends in CAD/CAM services, Keith was able to get Paula’s ring under the guise of they wanted to practice making an imprint with her ring. What actually happened was Keith soldered two bands onto the ring and gifted her the complete ring for Christmas that year with Paula’s children.

The Journey from “Yes” to “I Do” 

A Holiday Proposal 

As you can imagine, things progressed very well for Paula and Keith. While Paula was enjoying their time together as they became serious about their relationship, Keith is the type of man that knows what he wants and made his intentions clear. In 1999, Paula was under the impression she was getting a watch for Christmas from Keith. However, while opening gifts with his family, she opened a watch box to no watch. 

She looked at him and whispered, “It’s empty.” He smiled and told her, “Look again real good.” 

Paula removed the watch collar from the box and laying there was the beautiful ring Keith had designed and customized just for her. She excitedly accepted his proposal. 

Patience is a Virtue 

While she was incredibly happy to be engaged to Keith, she wasn’t quite ready to get married again and Keith was a patient man. Every six months after their engagement, Keith would ask her, “Are you ready to get married?” Each time she replied, “Not yet.” Unphased, Keith would accept that answer and prepare to ask again in another six months. 

This six-month routine repeated itself for over three years. While many would be shocked to hear a story like this, Paula and Keith were not in a rush. They had each other and that was enough. That is, until Paula came to a personal realization. 

A True, South Louisiana Wedding 

In March 2003, Paula was at her bench in her new role in the modeling department. The thought came to her, “That’s a good man I have. He’s taken ‘no’ every six months and still treats me like a queen and puts me on a pedestal.” 

On her break that day, she walked up to his office in stone setting. She told him that she knew it was not his usual check in time, but she was now ready to get married. He replied with a simple “okay” and went back to work. As she walked back to her bench from his office, she was a little confused at how nonchalantly he responded. In fact, she turned around and went back to his office to talk to him about how he felt about the wedding, but he was gone. 

Confused and slightly anxious at Keith’s sudden departure from work, she went home at the end of the day wondering what he was up to. As she walked in the house, she saw Keith sitting in the living room and on a table was a marriage license ready for them to get married that upcoming weekend. 

Within three days, Keith and their families were able to coordinate a wedding true to their southern Louisiana roots. Complete with their families, they celebrated the next stage of their lives with a crawfish boil at their home and the rest is history. Paula and Keith remain happily married to this day and still work at Stuller along with several members of their family. 

A Stuller Happily Ever After 

The beautiful thing about love is that it can be unexpected and find us when we least expect it. Paula and Keith’s story is one with a long winding journey, but also with the happy ending they both deserve. The fact that their Stuller family was able to be along for the ride the entire way made it all the better. 


Fall in love with the other stories in our collection!

Blake and Morgan

Heather and Cody

Marci and Josh




Something Old, Something New: Repurposing Stones for Engagement Rings

Everyone has heard of the adage “something old, something new, something borrowed, something blue” on a bride’s wedding day to bring good luck. Today we are going to focus on the first half of the saying so that your brides will feel special with a little something old and newly incorporated into their engagement ring. Let’s dive into the topic of repurposing stones.

Love That Lasts Generations 

A bride will always make her wedding day her own and each bride is different. You will see personal touches in every detail from decorations to vows. They find a way to showcase the things that are most important to them, such as family. 

One of the oldest traditions in the wedding industry is the act of passing meaningful family items down to the next generation. Jewelry pieces, such as engagement rings, travel through generations from mother to daughter, grandmother to granddaughter, aunt to niece, etc. 

Due to their strength and value, jewelry set with diamonds are favored to be gifted to a younger family member because they can withstand generations of everyday jewelry wear and will always maintain their value. These pieces are certainly something that should be kept in the family. 

While diamond rings are often passed on to younger family members, less often do you see the entire ring being used as an engagement ring. Setting style popularity changes over time and women in different generations have varied tastes. Enter the jeweler. 

Solutions for Jewelers 

As a jeweler, you are integral to making sure a repurposed stone is used in a new ring properly. While brides may have an idea of the kind of ring they want to use with their stone, it’s important they know whether or not the stone fits the style and shape of the mounting. Your expertise will help guide them to the perfect ring to honor a precious family heirloom. 

Stuller provides several options to help you with this task. From making it easy to find semi-set mountings to custom design options, there is a solution for every jeweler and every ring. 

ever&ever® Selling Solution 

ever&ever® is a complete bridal program featuring high-quality, customizable prototype rings — each a flexible 3C design. While the primary function of ever&ever® is to provide your customers with an in-case customizable ring experience, some Stuller customers are using the selection a different way. 

Because the ever&ever® system features some of our best on-trend bridal designs, it is a great place to start when finding a setting that your customer would love to pair with their stone! Every ever&ever® ring can be ordered semi-set so you can place the repurposed stone in yourself. 

Provide your customer with the best style options for their stone size and make sure to use Stuller.com/everandever to help narrow down your options by inputting the stone size and shape. 

Advanced Mountings Search 

If you have the stone size and shape but want to narrow down your selection of mountings that fit, use our Advanced Mountings Search. You can find the Advanced Mounting Search by clicking the featured blue button at the top of our website or visit Stuller.com/SearchByStone

Narrow down your options by selecting the stone shape, dimensions, the metal color you’d like, and product type (select rings). From there, you will only see options that fit the stone the bride is providing. Further organize your search by bestsellers, newness, and price to find the perfect mounting. 

CAD/CAM Services 

If you’d rather create a completely customized design option, our CAD/CAM Services is here to help. Submit a sketch, CAD design created with MatrixGold® or other CAD-based software, or even a wax or resin model. From there, our team will get to work crafting your unique piece to fit your customer’s stone. When it comes to repurposing stones, CAD/CAM Services provides the most flexible and custom solutions.

Learn to Modify a Style with CAD/CAM Services in a recent blog post.

Matching Services 

Not only is it important to find a mounting that fits the stone, but it’s also important for you to consider any accent or companion stones being incorporated into the piece. Stuller’s Matching Services for diamonds and gemstones is there to help you find the perfect stones to complement your customer’s diamond. To get started, contact our team at 800-877-7777, ext. 5. 

Your Custom Jewelry Partner 

A wedding is always an exciting occasion, and we want to be there for you as you help the happy couple. It’s important for you to know that when dealing with repurposing stones, you have many options available to you and Stuller wants to help. If you ever need to know what options available to you are best, feel free to contact us at 800-877-7777. 




Finding Inspiration: A Custom Designed Mother’s Pendant

As jewelers, we have the opportunity to provide our customers with something completely unique and meaningful – something they will enjoy and cherish for a lifetime. Being with customers for great milestones and commemorative occasions is truly something special. Elizabeth Parker with Curt Parker Jewelers recently had the opportunity to share her experience of crafting a one-of-a-kind piece for a customer that takes those special moments and allows them to be with the customer forever.

Finding Inspiration is a campaign to inspire the inner designer within every jeweler and provide a spark of creativity for artisans throughout the jewelry industry. We are always in awe of what our customers are doing with Stuller findings and how they make unique pieces of jewelry. In this installation of Finding Inspiration, we take a look at the piece made by Curt Parker Jewelers and the story behind such a beautiful piece of art.

Curt Parker Jewelers: The Beginning

curt parker jewelers

Elizabeth Parker and her husband Curt have been in the jewelry business together since 1976; however, this was not always their profession. When they got married, Curt was a design engineer and Elizabeth was a college professor. Shortly after their wedding, Curt decided he wanted to switch careers and become a trade jeweler. Elizabeth supported this decision, and it didn’t take long for her to join him in this new endeavor.

Although a teacher by trade at the time, Elizabeth was no stranger to jewelry design.

“I had started designing jewelry when I was 10 years old. I would make pieces and go door to door in my neighborhood selling them,” Elizabeth said.

Throughout her schooling, she had intentions to pursue an art degree when the time came to go to college. However, fear of not being able to support herself on a career in art pushed her to choose teaching. But as you can see, Elizabeth is an example of how our dreams sometimes have a way of coming back to us unexpectedly.

In the beginning, Curt and Elizabeth operated their jewelry business out of the basement of their home for 8 years before establishing their first brick and mortar location. After 20 years they moved into a larger free-standing location in St. Louis, Missouri, where they remain today.

“We have been doing almost all of our finding work with Stuller since our beginning,” Elizabeth added. “We do a lot of work with findings where we will take the basic pieces, like a basket setting, and create an unusual or different top that is unique to us.”

They have been Stuller customers for more than 35 years and are recipients of 13 national and international awards for jewelry design.

Close to a Mother’s Heart

curt parker jewelers

For the specific piece we are highlighting, it all began with a custom request from a loving mother. In January of this year, a customer met with Elizabeth for her assistance in making a mother’s piece to commemorate the love she has for her family. She wanted the piece to include the birthstones of her husband, herself, her son, her daughter, and her daughter-in-law. Other than that detail, she left a large part of the design work up to Elizabeth.

From there, Elizabeth got to work. Because the customer is a gardener, she used a flower as inspiration for this piece. The final piece resembles a top-down view of a blooming flower in a pot where the stones are the petals.

curt parker jewelers

The stones include 9x6mm oval-cut Aquamarine, Peridot, Amethyst, Rhodalite Garnet, and a 7mm Japanese Akoya Pearl. The stones are set on a 14K white gold pear-shaped setting with a scroll design (1904). The piece also included four setting strips (1061) set with 1.5 carats of diamonds. The bail (184) was added to connect the pendant to a chain. All metal was finished in rhodium plating solution (45-4142) to reduce tarnishing.

The findings used in this piece perfectly complemented the stones and design. For example, if you look closely at the settings used to hold the stone (1904), the scroll design resembles a flower. Even the tiniest details in the findings used in a piece can bring the whole piece together.

1904 1061 184

“We have developed our findings assortment over the years to include a wide variety of offerings so that jewelers and designers like Elizabeth are able to provide their customers with the piece of their dreams,” says Molly Kowalski, Stuller findings product manager. “In a custom piece, everything should feel cohesive in the design. The findings used set the foundation so make sure you have exactly what you need. Don’t forget that our team is here to help!”

Elizabeth’s Helping Hand

Elizabeth worked diligently to provide her customer with a piece to keep her family close to her heart. Along the way, Stuller was with her to help with any obstacles that came up.

“The biggest challenge was finding stones that fit a color palette,” she said.

Coordinating five gemstones of differing colors can be quite the challenge. However, Stuller’s Special Order Services worked with Elizabeth to hand-select stones in hues that complemented each other.

In the end, Elizabeth created a beautiful pendant her customer was thrilled with and is sure to wear with pride. Elizabeth was also careful to design the pendant with space to include future expansions to the family. Her customer’s family story is not yet complete, and Elizabeth will be there to assist her in telling that future tale.

Work Inspired

Stories like Elizabeth’s is a large part of why Stuller continues our work today. A jeweler can provide a customer with something that truly touches the heart, and we want to be there every step of the way. From unique pieces to finished solutions, Stuller stands ready to assist jewelers at a moment’s notice however you may need us. Get started learning about the products and services we offer by visiting Stuller.com.

Share Your Inspiration

Did this month’s feature of Curt Parker Jewelers inspire you? Do you have a similar story you’d like to share with us? Join our community of artisans and jewelers using Stuller findings to craft unique pieces for their customers by posting pictures of your jewelry on social media using #stullerfindings and tagging us @stullerinc. Inspire others and share your creativity. Join us again next month for another installment of Finding Inspiration.


Check out more posts from our Finding Inspiration campaign.

Modified Shanks and Settings

Personalization With Petite Pavé

Redesign and Repair

Micro Bezels Make for a Subtle Statement