#WhatsNew302: Benefits of Partnering With 302® Fine Jewelry

Flashback to July 2020, we launched our line of price-conscious, on-trend jewelry curated with the woman in mind. Behind the scenes, it has been a little under a year that multiple strong forces, in the form of talented women of Stuller, came together to create a jewelry line that celebrates women. Thus, 302 Fine Jewelry was born.

Fast-forward to April 2021 — it’s been quite the year for 302 Fine Jewelry. Since its inception, our fine jewelry line has added two trend-focused product drops to existing collections, and even gained some national attention.

View this post on Instagram

A post shared by 302® Fine Jewelry (@302finejewelry)


That being said, if you haven’t joined forces with 302 Fine Jewelry yet, what are you waiting for?  Read on to learn about all the advantages of becoming a retail partner.

Stuller Does the Heavy Lifting

302 Fine Jewelry is Stuller’s answer to a trend-focused jewelry assortment.

Covering the industry’s biggest trends, the collections of 302 Fine Jewelry focus on styles that have been staples in the marketplace for years. Never “fast fashion,” these pre-merchandised offerings provide peace of mind that they will be long-lasting in your customers’ wardrobes.

Our expert team looks for inspiration across the jewelry industry, fashion world, and social media to ensure each collection has the major design elements that women can use to show their individual style.

With an average wholesale price of $250, 302 Fine Jewelry entices your customers to return again and again to enhance the pieces they’ve already purchased. Then, when they get compliments on these looks, they can enthusiastically tell everyone where they got that jewelry: at your store.

All the Marketing Assets, Right at Your Fingertips

Over 25% of global internet users, ages 16 – 64, use social media as a channel to research products to buy. That means that this group of people is searching for ways to spend money on social media! We give our retail partners a multitude of social media assets to share as their own. From high-quality photography of our product to a month’s worth of social media posts in the form of a monthly newsletter, we do it all for you so you can put your business first.

We establish a space in the social media realm for you to advertise not only your business, but the fact that you’re a 302 Fine Jewelry retail partner. Using hashtags like #302onYou allows you to promote products to those searching to buy!

Bragging Rights

Between all the big events that have been going on with 302 Fine Jewelry, arguably one of the coolest things that’s been happening is our ongoing features in magazines like Harper’s BAZAAR, ELLE, and Marie Claire. Not only is that a huge bonus for our brand, but it’s a selling point for you to your customers. Not everyone can say they sell jewelry that has been nationally acclaimed! Flaunt your famous jewelry pieces using assets like counter cards with information about the magazine promotions on them to share with your customers.


Take part in a movement to offer on-trend jewelry created for women, by women. Become a 302 Fine Jewelry retail partner today!




Meet Brittany Pata: The 2021 March Bridal Madness Champion

The 2021 winner of our annual March Bridal Madness contest is Brittany Pata, a custom jewelry designer at Zachary’s Jewelers in Annapolis, MD!

I had the honor of speaking with Brittany and asking her some questions about her design journey, as well as her personal life! Learn more about Brittany and her winning March Bridal Madness design below.

Congratulations, Brittany, on being crowned the 12th annual March Bridal Madness champion! Before we get into the design, tell us a little bit about yourself!

I got married in May 2019 to my husband, Nick. Nick is a D.C. Firefighter who also volunteers in his spare time. We have two dogs, a Cavalier King Charles Spaniel and a Husky. We are a fun outdoorsy family, but we also just love to snuggle up on the couch with the pups and watch a movie.

A little about my background. I went to Florida State University (Go Seminoles!) and graduated with a BFA in Graphic Design. I have always been very artistic and my ability to draw and paint was an amazing gift I was given. When I was in grade school, I actually won a few art contests and dreamed about one day becoming a muralist, but fell into graphic design and loved it. After graduating, I realized there was something huge missing from my life and my career, and that was people. Sitting behind a computer designing just wasn’t enough for me.

That’s so interesting! How did your background get you into the jewelry industry?

This is a really good story! My mom is a philanthropist and has been on the Hospice Gala board for many years, and three years ago asked me if I would help volunteer at their annual Hospice Gala Event. When I got there, employees from Zachary’s Jewelers were there giving away a big-ticket item they were donating, and they needed help selling the raffle tickets. I stepped in, and Evangeline, the owner’s sister, and Constance, who is our COO, were impressed with the way I was selling and handling the raffle ticket purchases and told me that if they had a position open at the store, I would be the first person they called. Not even 6 months later I get a call for an interview, and the rest is history!

That’s an awesome story. I can tell you are passionate about what you do! Tell me, what is the story behind the winning design?

A young man came in and wanted to propose to his girlfriend, and luckily had acquired a beautiful family stone, a round brilliant diamond. Even though I have only been in jewelry for a couple years, I have always been able to see people well, and this young man was the first young man I had sat with that I could feel the loved he felt for her just seeping from every part of him. I could tell this young man truly just could not wait to start his life with her.

He wanted to create something special, so we landed on doing a fun and unique starburst halo style setting, and I was able to send him a few ideas using different shaped diamonds in different patterns, and he chose the winning design that you see here! He put all his trust in me, and together with Zachary’s Jewelers, we created a beautiful one-of-a-kind setting that she absolutely adores! When I handed the finished piece to my customer, we both teared up and it was such a beautiful moment.

It’s truly wonderful, the moments jewelers get to experience with customers, especially for occasions of this magnitude! Did you have any inspiration for the design?

A couple weeks prior to meeting my customer, Stuller had some website banners showcasing their new starburst style halo rings, and the ring I designed pulled some characteristics from one of those styles! When he came in and said he wanted to do something a little playful and fun, I knew exactly the direction to go based on the inspiration I had seen from visiting the Stuller website.

I think the starburst-style rings are becoming really popular, and rightfully so. They are beautiful! Can you tell me about the design process of this ring?

The process started off by me as the designer coming up with different drawn ideas to showcase his family’s stone. I have attached a photo of this. Then he chose the one he liked best, and after the estimate was approved, the CAD render images were sent to him for approval. He was very excited to move onto the next step!

After that, we met once more for me to show him the WAX, which we created for him to look at and approve before the ring went to casting and setting. He ended up being thrilled with the wax and loved every step of the process. When the finished product was completed, I took it outside, like I always do for all my custom designs, and took a few nicely lit images and videos of the ring to send to him with a text saying, “It’s HERE! And it’s Beautiful!”.

I’m sure he LOVED it, I know I did. You just might have to design my engagement ring! Outside of work, what are some of your interests or hobbies?

I am an avid dog lover, Peloton Spinner, scuba-diver, Netflix binger, sunset lover, crafter, and boat day enthusiast. I also love having a cocktail downtown Annapolis with friends on a warm summer day.

Thanks so much for sharing Brittany! We here at Stuller are so thrilled with your design. We are sure you made one lucky lady very happy. Be sure to check out Zachary’s Jewelers if you’re in the Annapolis area, and be sure to keep up with them on their Facebook and Instagram.

Additionally, follow Brittany’s personal design page on Instagram here to keep up with her journey in the industry as a jewelry designer.


Want to learn about last year’s March Bridal Madness winner? Check out our feature of the 2020 champion here!




Prepare for Mother’s Day With These 7 Social Media Posts

Wow, Mother’s Day already! It seems like just yesterday I was composing the 2020 version of this exact blog. Regardless of how fast time is flying, one of your busiest selling seasons is quickly approaching.

Moms are important. They do so much for us in ways we’ll never be able to reciprocate. What better way to commemorate her lifetime of love and devotion to you than jewelry that will forever be a memento of your love to her? And that’s where you, the jeweler, come in. You work hard to create gifts that entice feelings of love and care. And while you work on your craft, I’ll work on mine — creating social media posts!

It’s easy to get swept away in Mother’s Day madness, and social media usually takes the backseat when that happens. But have no fear. Here I am, giving you 7 social media posts that are ready to share.

All you need to do is click and drag the photos to your desktop, then copy and paste the caption.

May 2

Between being a wife and a mom, she wears a lot of hats. Add a contour band to her current ring set for Mother’s Day to signify that your love for her continues to grow. #StullerMothersDay

stackable rings

May 3 

From the kids — small yet meaningful, stackable earrings are a great gift to show Mom how much she means to them. #StullerMothersDay

May 4

Family jewelry set with color-enhanced diamonds work to tell the story of your family — a family that is unique to you. #StullerMothersDay

mother's day jewelry

May 5

Gift Mom a locket, which allows her to hold a photo of her loving family close to her heart. #StullerMothersDay

mother's day jewelry

May 6

We’ve got the product for all the personalized gifts for Mom you could image, like family tree pendants, customizable birthstone necklaces, and engraved pieces. A special gift for a special mom. #StullerMothersDay

mother's day pendants

May 7 

To all the new moms out there: you rock. Surprise the new mom in your life with pieces that will make her think of the first time she laid eyes on her precious child (bonus: we’ve got jewelry for baby, too). #StullerMothersDay

mother's day jewelry

May 8

Need a last-minute Mother’s Day gift? Look no further. Give her what she wants this Mother’s Day with easy, elegant diamond stackable rings — to wear alone, or in conjunction with her wedding ring. #StullerMothersDay

stackable rings


I think jewelry is the perfect Mom gift for so many reasons. It’s a tangible, stylish form of expression of love. Years back, my mom had my brother and I pick out a band from a jewelry store as her Mother’s Day present. To this day, she wears it more than her wedding ring, and she thinks of us every time she looks at it. Moral of the story: buy your mother jewelry for this holiday!

Do you have a special memory involving your mom and jewelry? Let us know in the comments below! 


Look through some of our other social media blogs to gain tips and tricks on how to leverage social media to grow your business.

Drive Springtime Sales with 3 Big Social Media Trends

Social Media and Photography Tips for the Holidays

How to Use Hashtags on Social Media to Market Your Product




Drive Springtime Sales with 3 Big Social Media Trends

Ahh… social media. The all-encompassing digital channel, intended to connect with others and share content. Really, though, it has become way more than just that. For a lot of businesses of any scale, social media has become a selling tool, a newsletter, an information hub, a means of marketing — all in one. In 2021, if your business does not have an active social presence, you are automatically deemed “fake” or “untrustworthy”. My point is: It’s important to be on social media and have a good knowledge of the ever-changing landscape.

That being said, trends come and go. Stay in the know by educating yourself on what works and what doesn’t on social media. Luckily, your favorite Gen Zer and resident social media savant has done the research for you. All you have to do is apply the information to your daily social media routine. So, let’s get into it!

Here are some 2021 social media trends you should be incorporating into your social strategy!

Social Commerce

So, this is a biggie, especially for you, the modern jeweler. Social commerce is basically just the ability for consumers to shop directly from the platform. Facebook and Instagram are spearheading this trend, in efforts to enhance social media user experience. Since Stuller does not sell direct to public, Stuller doesn’t participate in this trend, but it does make the shopping experience for a Facebook or Instagram users more effortless, which can directly increase your profits. Consumers are more likely to make purchases if they don’t have to jump through hoops to do so, which makes social media commerce a commodity you need to be implementing for your business in 2021.

Live Videos

Live videos have been popular for quite some time now, and they aren’t going anywhere. In fact, I’ve heard a lot of success stories from jewelers when discussing live content. Things like giveaways, product demos, and the like have performed well in their favor. Here at Stuller, we give a lot of informational live videos on Facebook, packed with merchandising, jewelry repair, and even social media tips! You can check our latest live series out here. (Bonus: you’ll get to watch a video of yours truly and my sweet friend and coworker LeeAnn talk about social media photography!)

Utilize live videos on your social platforms and encourage your audience to engage with them. This is a low-to-no cost way of getting up close and personal with your product and staff. These perform especially well when you’ve got someone charismatic in front of the camera!

Stories

Similarly to live videos, stories are here to stay. Speaking from experience here at Stuller, you guys love when we share behind-the-scenes or uncut looks at what happens here in the building. Another thing you all really enjoy is when we take a more organic approach to highlighting our products – stripped down iPhone shots of things like necklaces or diamonds. (Check our Instagram story highlights if you’re interested in seeing how Stuller does stories.)

Stories are a great channel to showcase things you don’t want living on your feed. Promote things like jewelry sales, new inventory sneak peaks, customer testimonials, etc. The options are endless!


In closing, it’s so important to be up-to-date on social trends, because these are the things that will help you grow your following, and ultimately your customer base! As always, reach out to me if you have any questions/comments/concerns about social media, and get to posting trending content today!




2021 GRAMMY Awards Roundup: Jewelry Trends

Last night, our television screens were graced with uber-talented celebs. However, in true Hannah Blaine fashion, I was less concerned with the talent and more concerned with that bling! I’ve got a great jewelry trend round-up for you today, with one main overarching theme: diamond fashion.

The fashion was hot, the jewelry was hotter, and my favorite superstar of all time not only rocked his outfit, he also gave a killer performance AND won his first GRAMMY Award! Read below to find out who I’m talking about.

Let’s take a deep-dive into GRAMMY jewelry trends –

Diamond Love

Here, you’ll see we have some Hollywood elites sporting some flashy diamond staples. Rapper DaBaby and singer Noah Cyrus flaunted diamond necklaces in addition to some other neck candy, like personalized jewelry and symbolic pieces.

View this post on Instagram

A post shared by Recording Academy / GRAMMYs (@recordingacademy)


View this post on Instagram

A post shared by feel the rain on your skin (@noahcyrus)


Check out these inspired pieces that are sure to be kept close to the heart.

R45414 653717 653718

View this post on Instagram

A post shared by Recording Academy / GRAMMYs (@recordingacademy)


View this post on Instagram

A post shared by Recording Academy / GRAMMYs (@recordingacademy)


Hip/hop and pop mavens Lizzo and Megan Thee Stallion were stacked head-to-toe in diamond styles, like diamond drop earrings and stackable rings!

Sparkle and shine like these stunning celebs with lab-grown diamond favorites.

71972 653632 688764

We also saw a few other familiar trends that we have been LOVING here at Stuller! Let’s take a look at some other GRAMMY Awards jewelry trends.

Chain Crush

View this post on Instagram

A post shared by Chlöe (@chloebailey)


Chloe Bailey was spotted with the most perfect chain earrings to accentuate her neckline without having to wear a necklace. We all know chain-inspired jewelry has been hot, so get the Chloe Bailey look with some Stuller pieces, like flat link or rope chain earrings!

Embrace the Chain Crush with a couple of stunning earrings from 302® Fine Jewelry.

688762 52375

Ear Party

View this post on Instagram

A post shared by Recording Academy / GRAMMYs (@recordingacademy)


Here we have one of the most prominent new faces to music, Pheobe Bridges, serving some gothic fashionista vibes. To round out her look, she stacked dangles and huggies together for a perfectly posh ear stack.

Add to your ear stack collection with these beauties.

87505 R17030

Pinkies Out

View this post on Instagram

A post shared by Recording Academy / GRAMMYs (@recordingacademy)


If you’ve read any of my awards show blogs before, you know I am a huge fan of Brittany Howard of Alabama Shakes. Not only does her music make me happy, but her consistent simple jewelry style resonates with my personal style. Ugh, queen.

Here, my girl Britt is seen wearing not one but two pinky rings. That’s a trend I can get behind, considering one of my favorite new pieces from Stuller lately is this Cherub pinky ring.

Honorable Mention

This is it… the moment I’ve been waiting my whole career for. My honorable mention for this year’s GRAMMY Awards Show goes to my favorite person, the love of my life, the person I look up to the most… HARRY STYLES!

View this post on Instagram

A post shared by Recording Academy / GRAMMYs (@recordingacademy)


Harry has forever been one of my favorite examples of androgynous jewelry-wearers. He is a modern male pioneer of jewelry for men, and let me just say, I am here for it. Last night, Harry chose a more laid-back approach, with his signature rings and cross necklace. I wish he would’ve worn the pearls that he sports oh-so-well, but I don’t question any of the choices he makes. He can do no wrong in my eyes.

Be like Harry and celebrate your faith with symbols that tell the story of who you are.

R16161 R42392

What were some of your favorite looks from last night’s show? Let me know in the comments below!


Want to see more style inspiration from your favorite celebrities? Check out our recent award show coverage.

Golden Looks Featured at the 2021 Golden Globe Awards

5 Looks to Love from the 2020 CMA Awards

2020 GRAMMY Awards Roundup: Jewelry Trends

Our Top 5 Looks from the 2020 Emmys




Kicking Off March Bridal Madness 2021

Get excited for the 9th Annual March Bridal Madness contest! Show off your favorite custom-designed engagement ring or wedding band that has been modified from a Stuller style. The grand prize is $1,000 Stuller account credit as well as a highlighted design feature on all of Stuller’s social platforms.

2019 March Bridal Madness Champion Katelynne Eslick Winning Ring
2019 March Bridal Madness Winner

How to Enter and Win

Interested in participating? It’s as easy as submitting a picture or sketch of a ring custom-made by Stuller.

  1. “Like” Stuller, Inc. on Facebook, agreeing to abide by the official contest rules.
  2. From March 1-12, email a high-resolution image of your best engagement ring or wedding band or wedding band design to contest@stuller.com.
    • The design must be a piece that has been modified from an existing Stuller style.
    • We accept renders, photos, and hand-drawn images in these formats: JPG, TIF, PDF, and PNG.
    • Please include designer name, store name and location, and Stuller style number that has been modified. IMPORTANT: The design or image submitted must not violate any third-party copyright protections.
  3. On March 15, we will post all entries to Facebook fan voting, which lasts until March 31 at 9:00 a.m. CDT. We encourage you to share your entry any way you would like.
  4. On April 1, we will announce the top three fan favorites and a panel of experts will conduct final judging.
  5. On April 12, we will announce a winner on Stuller’s Facebook page.

See official March Bridal Madness contest rules here.

2020 March Bridal Madness Champion

Meet Michael Nashef

Michael is the owner of Intersecting Hearts in Portage, Michigan. He discovered his love of design when he was 14, beginning with leatherwork and expanding to woodwork and jewelry. So much is his love for design that one of his favorite design symbols – the heart – played a strong role in the name of his business.

“The concept of Intersecting Hearts was born from that idea of two overlapping hearts because to me, that creates a symbolism of the harmonies two people bring to a relationship. Just like my wife and I, every couple has their own story, and I wanted to be able to represent that with a unique, simple design.”


Learn About Michael’s Winning Piece

Michael’s piece was created for a customer that wanted to use a genuine purple sapphire with a wide band. Using a sapphire he purchased from Stuller as the center stone, he took his own ring design and added two bands set with diamonds on either side to make the piece wider.

This Art Deco-inspired ring has a special place in his heart as his store’s Intersecting Hearts symbol is nestled between the scrollwork containing small side diamonds. In a sense, Michael placed a piece of himself in this design. To learn more about Michael and his design, view our feature from last year’s March Bridal Madness contest here. You can also check out last year’s entries on our Facebook page.

To learn more about Michael and his design, view our feature from last year’s March Bridal Madness contest here.




The Perfect Jewelry For Our New “Virtual” Lives

There’s no denying it — life is different than it was two years ago. No matter how much or little you’ve been affected by the Covid-19 pandemic, things have certainly changed in society. Adapting to a new norm means a lot of things, like more Zoom conference calls, online dates, virtual weddings, and so many other events that were once otherwise in-person assemblies.

While these types of virtual events are not new by any means, they are certainly more prevalent. When you’re working from home, sometimes the highlight of your day is getting dressed up for a meeting with your boss. And with online dating more popular than ever, the little things like taking the perfect selfie for your profile could mean a world of difference for your confidence.

Whatever the case may be, we are a digital world now, and we need to make the best of it. And that’s why I’m here to help. Take some advice from me, your favorite resident social media savant/Gen Z-er, and invigorate your socially-distanced looks with some of Stuller’s trendiest jewelry!

Virtual Happy Hour

In an effort to adapt to the times, virtual happy hour was invented (coincidentally, this is one of my favorite things to come out of the pandemic). It’s nice to go all out with your favorite outfit and pour yourself a drink to toast your peers from a distance. Pair your look with sleek and sophisticated styles, like diamond ear climbers and intricate necklaces — the perfect pieces to wow your friends from the computer screen!

Shop now at Stuller.com!

87203 | 87626

Corporate Zoom Meetings

Much like the rest of the world, Stuller has turned to less in-person meetings and more online meetings. Even in marketing, we will tune in to a Microsoft Teams meeting with four other people sitting in the same room! Use this as an opportunity to flaunt some staple pieces like diamond studs and stackable rings.

Shop now at Stuller.com!

29762 | 124033

Online Dating Profiles

Typically, jewelry is seen as a gift from one lover to another. However, in this day and age, we are buying jewelry for ourselves! Step up your selfie game with some jewelry from our 302 Fine Jewelry collection, sure to catch anyone’s eye. It doesn’t get much better than jewelry that is made by women, for women.

Shop now at Stuller.com!

CH1110 | 653632

Cyber Weddings

Though nontraditional, cyber weddings are a safe and special way to celebrate your big day. Would you believe me if I said I’ve attended two cyber weddings since last March? They were so much fun! I got to see people from all over the country gather together to celebrate love. Show your love with wedding sets that are just as modern as you are. (Bonus: you can show off your wedding ring all you want via Facetime!)

Shop now at Stuller.com!

123996:600:P | 653632:612:P | 124553


Even though times aren’t quite the same, we are making the best of the situation. I try my best to look at the silver lining in everything that happens, and though we aren’t quite as interactive with each other, I do believe we’re more connected.

As always, follow us on social media for all things jewelry-related, and let me know the creative ways you’ve adapted to the situation at hand in the comments below!


Check out some of our other recent blogs to see jewelry trends on how to look your best!

Finding Inspiration: Personalization With Petite Pavé Dangles

Ring Stacks for Every Style

What to Know About Choosing a Jewelry Chain




Valentine’s Day Social Media Posts for You!

Can you feel the love? With Valentine’s Day just around the corner, we want to spread it more than ever! After Christmas, Valentine’s Day is the perfect opportunity to market and sell your product. I mean, who doesn’t love getting gifts in the form of jewelry as a testament of one’s love?

While you’re busy working on creating those lasting Valentine’s Day presents, I’m here for you on the marketing front. Today, I’m going to give you a week’s worth of Valentine’s Day social media posts so you can focus on what you do best and leave the rest to me! All you have to do is save the photos to your desktop and copy/paste the captions. I hope this saves you time and helps give you that social media boost you need to make the Day of Love one to remember. Happy Selling!

Here are seven ideas and suggestions for Valentine’s Day social media posts. The content below is ready to share with your followers.

February 1

Create a perfect Valentine’s Day combo gift with heart-shaped and personalized stackables. #JewelryDayofLove

February 2

We’ve got some easy, chic necklaces that represent your adoration for your loved ones. #JewelryDayofLove

February 3

Nothing says Happy Valentine’s Day quite like these heart-shaped diamond earrings, which are sure to delight anyone! #JewelryDayofLove

February 4

Say “I love you” with some staple pieces that are sure to round out any jewelry box. #JewelryDayofLove

February 5

Need a gift that’s sure to make her smile? We’ve got you covered. #JewelryDayofLove

February 6

Show her you love her in the form of hugs and kisses — and earrings! #JewelryDayofLove

February 7

Valentine’s Day is just a week away. If you’re feeling unprepared, look no further — we’ve got earrings, bracelets, rings, necklaces, and more! #JewelryDayofLove


As a bonus, here’s some hashtags you can use to potentially reach more Instagram users! 

#finejewelry #giftsforher #jewelrygram #instajewelry #jewelryaddict #jewelrylove #jewelrylovers #modernjewelry #sparkle #jewelryoftheday #bridesmaid #bridesmaidgifts #girlsquad #weddingday #weddingprep #bridetobe #bridal #weddinginspiration #bridesmaids #weddingideas #instawedding #weddinginspo #weddingplanning #bridestory #bridestyle #personalizedjewelry #personalgifts #valentinesday #vday #valentinesgifts


Let’s call this love-filled social media campaign #JewelryDayofLove to celebrate the warm fuzzy feelings in the air! As always, feel free to reach out to me about any social media questions here: hannah_blaine@stuller.com. I’m always available to help you!

…and make sure to follow Stuller for year-round inspiration on Facebook and Instagram!


To further prepare for Valentine’s Day, make sure to visit Stuller.com/ValentinesDay and to see our recent blog post that highlights ways we are helping you make Valentine’s Day everything to never forget.




Social Media Strategy: Holiday #JollyJewelryDays Posts

Hello November and hello holidays! Jewelers, we know just as well as you that the holidays are your busiest selling season, and for a good reason — people use jewelry to tell a story. Nothing beats receiving a gift that means something to someone, like an engagement ring, a push present, or so much more.

Your business’s social media should tell a story of your store. Especially when making those final holiday sales pushes, your Instagram needs to reflect you, your brand, and your product offering. Though, I know it’s easy for social media to exist in the back of your mind during your busiest times.  

That’s why I want to help you with a little gift: a week’s worth of social media posts, ready-to-use, just for you. Leverage these posts during some of the final days of the holiday selling season! All you need to do is click and drag the photos to your desktop, then copy and paste the caption.

December 14

Personalized pieces make for the best presents for your loved ones. Gift those close to your heart with jewelry that is exclusive to them! #JollyJewelryDays

December 15

Whether you’re looking for an engagement ring for that special someone, or just wanting to get them some jewelry to add to their existing #RingStack, we’ve got all the customizable bridal goodies — just in time for Christmas. #JollyJewelryDays 

December 16

The prettiest gifts come in the prettiest packages! We have tons of different styles of packaging to effortlessly hold your precious presents. #JollyJewelryDays

December 17

Looking to make the jump with the one you love the most? Look no further. We’ve got the engagement rings that are sure to make your partner fall in love all over again. #JollyJewelryDays

December 18

We’ve got a great stocking stuffer for you — stackable earrings! Stop in to pick up some last-minute stackable gifts that are sure to incite joy! #JollyJewelryDays

December 19

If you’re a fan of the stackable trend, don’t miss out on these dainty rings set with lab-grown diamonds! They make for a perfect, quick gift for others (or yourself!). #JollyJewelryDays

December 20

Christmas is Thursday! Are you prepared?  

If not, no worries. We’ve got some jewelry essentials in-stock and ready to go. #JollyJewelryDays


As a bonus, here’s a good group of hashtags you can use to promote your holiday photos! 

#finejewelry #jewelrygram #instajewelry #jewelrydesign #jewelryaddict #sparkle #modernjewelry #jewelrylovers #fashion #jewelrytrends #jewelrylove #jewelryofinstagram #diamonds #diamondlife #thatsdarling #fashionjewelry #womensfashion #personalizedjewelry #giftsforher #accessories #spirituality #mindfulness #inspiration #consciousness #holiday #holiday2020 #christmas 

We’ll call this campaign #JollyJewelryDays, in celebration of the countdown to Christmas! I wish all of you a joyful (and lucrative) holiday season. As always, feel free to reach out to me about any social media questions here: hannah_blaine@stuller.com. I’m always available to help you!

…and make sure to follow Stuller for year-round inspiration on Facebook and Instagram!




Social Media Strategy Overhaul Before the Holidays

Alright jewelers, it’s time to suit up. The holidays are quickly approaching. From cleaning your cases, to stocking up on the right tools and product for those holiday projects, there are a plethora of things you can do during this time. I’m here to say this: use this time to reevaluate your social media strategy! Social media can often be put on the back-burner, especially during your busiest months, but it is important to have a good social media strategy in place for the holidays.

Follow along with me as I break down a few tips and tricks on how to revamp your social media strategy.

Monitor Your Insights

When you start looking into your insights, you’ll realize you’ve got a ton of valuable information right before your eyes. Things like demographics, which images perform better, how many people your posts are reaching, and much more are all available to you. You can use this information to inform your future posts. For example, if you notice your photos of engagement rings are performing better than all of your other posts, it’s safe to assume that your audience is interested in engagement rings, and you can push them further on social (but don’t let your posts get too saturated with one type of content!). More engaged posts mean more people see your posts, which mean more people become acquainted with your business.

See the image below. What assumptions can you make based on this data? If you notice, the links we posted didn’t perform as well as our other types of content. This might tell me to post less links and more pictures/videos!

A breakdown of post performance from Stuller’s Facebook insights

Plan Out Your Posts

This one is a hard and tedious task, but trust me when I say that future you will thank past you, especially during the holidays! Take some time out of your day/week/month and plan. Download a monthly calendar from Google, plan which days you’ll post which content, and come up with the copy (marketing word for caption). Utilize popular jewelry hashtags by doing some research, and BAM! You have your social all set up for the next month. It’s harder said than done, but you’ll feel relief when you have a whole month’s worth of social posts done before the second week. This brings me to my next tip…

This is a daily breakdown of our monthly content calendar

Schedule Your Posts

I’ve talked about this before and I’ll talk about it again: schedule your social media posts! Take this time to learn and get a feel for scheduling posts, and get in a habit of doing it. It becomes much easier the more you do it, and before you know it, you’ll be mindlessly scheduling months in advance! At Stuller, we use the scheduling platform Sprout Social, but we recommend either Later or Facebook, which has a publishing platform called Creator Studio that is free for you to use.

A week of Stuller Instagram posts from Later’s platform

And that’s it! Get in the habit of utilizing these tips and tricks so you aren’t falling short on social during the holidays. Read up on some more of my social media blogs here to get you in the social media spirit. Godspeed!