About the Author: Alyson Keenze

Alyson Keenze
Marketing Copywriter
I started at Stuller in October 2017 as a Marketing Services Intern • I’m a writer, artist, explorer, swimmer, and everything in between and beyond • I need to cut back on caffeine • I’ll go to war behind the Oxford comma • I love learning new things!

Alyson Keenze's Posts

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Stuller Celebrates America Recycles Day 2020

Learn about Stuller's commitment to sustainability and how you can do your part to recycle

Since the 1960s, the United States has vastly improved efforts to recycle more. Recycling doesn’t just save space in landfills. Among many other benefits, it also saves energy, eliminates the demand for virgin materials, and reduces ocean pollution. But although we’ve made significant strides in the fight against waste, we read more…

Cursed Diamonds and Gemstones: All That Glitters Isn’t Gold

This Halloween, we are diving into the purported curses surrounding some seriously spooky stones

Last year, we covered gemstone superstitions — and that blog post has been trending online ever since. This year, just in time for the scariest day of the year, we’re going to dive into the fearsome folklore surrounding some (in)famous and cursed diamonds and gemstones. Sinister Beauty: The Hope Diamond read more…

#302onYou: Jewelry Gifts for the Holidays

In the second installment of our Holiday Learning Series, we talk fashion

As you gear up for the demands of the holidays, Stuller is here for you. With our in-stock product assortment, next-day delivery, services, and resources, we’re doing all we can to keep this selling season merry and bright for you. One of those resources is this week’s installment of our read more…

All That Shimmers: Diamonds & Gemstones 2020-2021

Stuller’s new diamonds and gemstones catalog is unlike any of its predecessors

As personalization continues to lead our industry, Diamonds & Gemstones 2020-2021 gives you all you need to quickly find that special stone within one of the industry’s widest selections. With 130 pages, this catalog features Stuller’s comprehensive assortment of diamonds and gemstones: beloved classics, on-trend favorites, and many new colorful read more…

Lights, Camera, Jewelry: Happy World Photography Day

In celebration of all things photography, discover four great items for taking your jewelry photos to the next level

Every year, on August 19, we celebrate all things photography: the art, the craft, the science, and the history of this beloved medium. As an industry, we have much to thank photography for. After all, perfectly captured jewelry photos can drive unprecedented traffic to your store or site, help you read more…

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How Stuller’s CAD/CAM Services Makes Custom More Efficient

Whether it’s because you don’t have the equipment, the capacity, the know-how, or even just the desire, taking a jewelry design from your mind to something wearable can be immensely challenging. From sketch to CAD to model to cast piece and finishing, custom design is an intensive, all-hands-on-deck process. But read more…

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New Styles Added to Modern Brilliance® Collection

Bridal Pieces Added to Lab-grown Collection

First released last fall, Modern Brilliance® is a curated collection set exclusively with lab-grown diamonds.   The pieces include earrings, necklaces, rings, and bracelets and are available in 14K white, yellow, and rose gold. This summer, we are excited to include new additions to the collections.   We spoke with Product Manager read more…

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Buzzing Over Jewelry for World Bee Day 2020

Be head of your hive with these trendy pieces

Fewer things are as vital to our everyday life than the bee. You may not think much about these fuzzy insects, but bees (and other pollinators, such as bats, butterflies, and hummingbirds) are the key to biodiversity and the vast majority of global food production. Without pollinators, the quality and the read more…

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Boost Your Efficiency With Stuller’s Metal Stamping Service

Custom Metal Stampings Offering Increased

Custom metal stampings are a great way to create custom designs, make a line of jewelry unique to your store, and offer personalization to customers. Stuller’s metal stamping program wil allow you to quickly and consistently offer unique stampings for your customers.    How It Works Creating custom stampings is read more…

Beyond the Glass Feature: Valerie Madison Fine Jewelry

In Seattle, Valerie Madison Fine Jewelry has made sustainability an important facet of business

Valerie Madison of Seattle-based Valerie Madison Fine Jewelry didn’t plan on entering the jewelry industry. In college, she pursued environmental science due to her deep love and respect for Earth, but along the way, she started making jewelry between classes and on weekends. “I had a knack for it and read more…

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