About the Author: Alyson Keenze

Alyson Keenze
Staff Writer
I started at Stuller in October 2017 as a Marketing Services Intern • I’m a writer, artist, explorer, swimmer, and everything in between and beyond • I need to cut back on caffeine • I’ll go to war behind the Oxford comma • I love learning new things!

Alyson Keenze's Posts

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Sell With a Story: Moissanite

Learn all about the radiant wonder of lab-created Moissanite

From the Stars: The History of Moissanite In 1893, French chemist Henri Moissan was examining rock samples in Canyon Diablo, Arizona. Peering inside a meteor crater, he came across a bevy of sparkling stones and mistakenly identified them as diamonds. They weren’t. These crystals were silicon carbide — aka, Moissanite. read more…

Threadless Body Jewelry 101: Press Fit Posts Explained

As gold body jewelry grows in popularity, you'll want to have the right things on-hand for eager customers.

The jewelry industry and the body piercing industry have much more in common than some may realize. While high-quality, hypoallergenic metals such as implant-grade titanium and surgical steel (and, unfortunately, low-quality nickel-based alloys) have dominated the industry, fine gold body jewelry has been on a sharp rise in recent years. read more…

6 Symbols for Wedding Day Luck

Help your customers find their good luck charm for their wedding day

Emotion plays a major role in buying jewelry. We see the beauty. We want it. Yet sometimes we need an extra impetus to buy — and often, that extra impetus means a story. For example, a customer may LIKE that hamsa pendant in your case, but they’ll LOVE it when read more…

How to Customize Bridal Jewelry With Modify a Style

Stuller's CAD/CAM Services can handle any jewelry custom design request.

As one of the top proposal dates of the year, Valentine’s Day is an important time of the year for the jewelry industry. With custom-designed jewelry only growing more popular, offering customization as one of your services is a guaranteed way to boost sales and build your reputation as your read more…

The Durability Difference: Stuller Machined Bands

Learn about how we create our machined bands

Stuller’s team of expert manufacturers strive to provide you with the resources you need to delight your customers. Modern consumers want wedding bands that will last a lifetime, and you can help by providing high-quality, well-made pieces. In our bustling manufacturing facility down in Lafayette, Louisiana, we create machined bands: read more…

Ultimate Gray + Illuminating: Colors of the Year

“A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.” — Pantone® Color Institute Color of the Year 2021: Ultimate Gray + Illuminating In December, the color aficionados at the Pantone® Color Institute announced not one — but two — picks for Color of the Year: read more…

Everything to Never Forget: Valentine’s Day 2021

Celebrate the season of love with these three big jewelry trends

Despite last year feeling like it was put on fast forward and everything in our lives changed at triple speed, one thing hasn’t changed: our collective desire to show, share, and celebrate love. And what better way to do that than with beautiful jewelry for Valentine’s Day? From on-trend looks read more…

Stuller Celebrates America Recycles Day 2020

Learn about Stuller's commitment to sustainability and how you can do your part to recycle

Since the 1960s, the United States has vastly improved efforts to recycle more. Recycling doesn’t just save space in landfills. Among many other benefits, it also saves energy, eliminates the demand for virgin materials, and reduces ocean pollution. But although we’ve made significant strides in the fight against waste, we read more…

Cursed Diamonds and Gemstones: All That Glitters Isn’t Gold

This Halloween, we are diving into the purported curses surrounding some seriously spooky stones

Last year, we covered gemstone superstitions — and that blog post has been trending online ever since. This year, just in time for the scariest day of the year, we’re going to dive into the fearsome folklore surrounding some (in)famous and cursed diamonds and gemstones. Sinister Beauty: The Hope Diamond read more…

#302onYou: Jewelry Gifts for the Holidays

In the second installment of our Holiday Learning Series, we talk fashion

As you gear up for the demands of the holidays, Stuller is here for you. With our in-stock product assortment, next-day delivery, services, and resources, we’re doing all we can to keep this selling season merry and bright for you. One of those resources is this week’s installment of our read more…

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