About the Author: Alyson Keenze

Alyson Keenze
Marketing Copywriter
I started at Stuller in October 2017 as a Marketing Services Intern • I’m a writer, artist, explorer, swimmer, and everything in between and beyond • I need to cut back on caffeine • I’ll go to war behind the Oxford comma • I love learning new things!

Alyson Keenze's Posts

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New Styles Added to Modern Brilliance® Collection

Bridal Pieces Added to Lab-grown Collection

First released last fall, Modern Brilliance® is a curated collection set exclusively with lab-grown diamonds.   The pieces include earrings, necklaces, rings, and bracelets and are available in 14K white, yellow, and rose gold. This summer, we are excited to include new additions to the collections.   We spoke with Product Manager read more…

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Buzzing Over Jewelry for World Bee Day 2020

Be head of your hive with these trendy pieces

Fewer things are as vital to our everyday life than the bee. You may not think much about these fuzzy insects, but bees (and other pollinators, such as bats, butterflies, and hummingbirds) are the key to biodiversity and the vast majority of global food production. Without pollinators, the quality and the read more…

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Boost Your Efficiency With Stuller’s Metal Stamping Service

Custom Metal Stampings Offering Increased

Custom metal stampings are a great way to create custom designs, make a line of jewelry unique to your store, and offer personalization to customers. Stuller’s metal stamping program wil allow you to quickly and consistently offer unique stampings for your customers.    How It Works Creating custom stampings is read more…

Beyond the Glass Feature: Valerie Madison Fine Jewelry

In Seattle, Valerie Madison Fine Jewelry has made sustainability an important facet of business

Valerie Madison of Seattle-based Valerie Madison Fine Jewelry didn’t plan on entering the jewelry industry. In college, she pursued environmental science due to her deep love and respect for Earth, but along the way, she started making jewelry between classes and on weekends. “I had a knack for it and read more…

Top 2020 Jewelry Trends for Boosting Your Bottom Line

Discover our 5 favorite jewelry trends for the year, from storytelling to linear looks, and more

Throughout the year, our trend experts keep an eye on what’s attracting attention and selling up a storm. Here are their top five picks for what 2020 jewelry trends will be hot this year. Add these enticing looks to your cases to keep customers returning for more. Trend 01: Storytelling read more…

Roll into the Roaring ‘20s With Stuller Events

See what jewelry industry events we’ll be attending or hosting at our headquarters

You’ve poured your blood, sweat and tears into your small business. You’ve been carefully laying brick on brick to build the foundations of your empire. Paint your palace gold, and roll out your new business plans with style and skill. This is the year you drive your business into a new read more…

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Off the Beaten Path: Miniature Guitars by Rob Gwynne

See how this ingenious jeweler creates such intricate designs; it's no small task!

Rock ‘n’ roll and Stuller This combination probably seems like a strange pairing. Perhaps even a contradiction. But, while Stuller is known as the everything-you-could-need supplier to many, not everyone uses our offerings solely for jewelry. Sometimes a jeweler diverges from the traditional and explores a more unusual path. Meet Rob Gwynne Robert “Rob” read more…

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Sell with a Story: Precious Coral Gemstones

Coral gemstones rise from below to tell earth-forged stones to step aside — it’s time to show what beauties dwell in the deep. With its soft glow and vibrant hues, coral burst from the ocean thousands of years ago and made an impact on our ancestors. This impact was so read more…

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Visions of Johanna Ingram: Jeweler and Teacher

Read how one young jeweler sets herself apart from the competition

These days, one hears much about the rise of the gig economy. One day you may jump into an Uber and discover the driver is your old schoolteacher out hustling a few bucks. But for jewelers, the side hustle is nothing new. Jewelers have always been multi-faceted, changing their offerings read more…

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