Emotion plays a major role in buying jewelry. We see the beauty. We want it. Yet sometimes we need an extra impetus to buy — and often, that extra impetus means a story. For example, a customer may LIKE that hamsa pendant in your case, but they’ll LOVE it when you explain how the hamsa offers protection from the evil eye. And for customers getting married, warding off the evil eye and inviting good luck is sure to be top of mind.
Just in time for St. Patrick’s Day, we implore you to skip the rainbow and go for the gold with six sanguine symbols that’ll help fill each couple’s big day with fun and fortune.
1. Horseshoe Styles
Perhaps second only to four-leaf clovers, nothing goes hand-in-hand with St. Patrick’s Day quite like horseshoes. These good-luck charms even have significance to weddings. As one story goes, a ribbon-decorated horseshoe at a wedding will collect all of the day’s good luck. Talk about bringing new meaning to good vibes only.
Show customers these horseshoe jewelry styles so they can invite their own good luck and happiness.
2. Lucky Ladybug Looks
Next time you look down and see a ladybug on your hand, don’t swat it away! Ladybugs are a sign of good luck. One legend even says that if a ladybug lands on you, the number of spots on it indicates how many years of good luck you’ll enjoy. Another tale says that the redder the bug, the better. Note: this does not apply to ladybug infestations. One or two bugs will suffice for good luck.
As for jewelry? The more, the merrier! We offer petite ladybug trims and earrings at lovely price points.
3. Aquamarine Gemstones
Believed to represent marital harmony and ensure a long, happy marriage, aquamarine jewelry gives brides that “something blue” they may be searching for.
4. Wishbone Symbols
As the tradition goes, two people pull on each side of the wishbone. Whoever gets the longer piece is the lucky one. Wishbones represent both love and luck, making wishbone styles perfect for inviting good fortune on any couple’s big day.
But please tell your customers not to break apart their jewelry. Our manufacturing experts infuse them with luck in our casting process, so they’re perfect and wear-ready from day one.
5. Evil Eye Jewelry
The evil eye is a ghoulish glare of a curse that is widely believed to cause misfortune, and it is typically cast upon someone when they’re unaware. Not what anyone wants on their wedding day! Fortunately for us all, warding off this curse is simple: wear evil eye jewelry so that the curse gets turned back at the caster.
Stuller offers on-trend evil eye symbols as well as classic options, such as the Middle Eastern hamsa hand.
6. Fortunate Family Heirlooms
Family heirlooms hold a magic of their own — and incomparable sentimental value. “Something old” for the bride, anyone? If they are not into any traditional symbols of luck, let them know that a favored family heirloom will do more than get the job done. It also becomes part of their wedding story.
While your customers may be all set on this front, Stuller can help you with any special requests regarding heirlooms. Whether they want to set an heirloom stone in a new, completely custom design or they want to procure a special stone for grandma’s special setting, we can help.
If none of these symbols will do the trick for them, ask your customer instead what has brought them good fortune in the past. Maybe you’ll get to draw inspiration from their story and customize something unique and meaningful for their big day.
Learn the history of and why we celebrate St. Patrick’s Day in Saint Patrick and the Luck O’ the Irish.