Diamonds are rare, beautiful and, yes, forever. That’s not going to change anytime soon. But gemstone engagements are making a splash among Millennial buyers. Remember that recently the DPA ran its “Real is Rare” campaign? It aimed at rekindling the diamond romance with younger customers. Since the Millennial group is the largest generation in our nation’s history, it’s advantageous to understand what drives this sweeping customer base. So the question remains: Are Millennials attracted to gemstone engagements because of their uniqueness or affordability? Well, the short answer is both!
Gemstone engagements stray from conventional norms and offer individual expression for younger audiences. Their bursts of color grant wearers freedom from the traditional look and communicate uniqueness. Also, many gemstones have a lower price point, attracting frugal Millennials who opt to allocate their money elsewhere. However, this isn’t always the case. In fact, with gemstone popularity on the rise, certain stones can rival diamonds in price per carat.
After reviewing the numbers, we’ve isolated our bestselling stones for gemstone engagements. Be sure to stock these in your store
A diamond halo encircles this rosy Morganite. The heart-accented gallery and rose gold sheen makes for a very romantic union. Plus, our current blog poll located on the right sidebar, places Morganite in an overwhelming lead as the most popular springtime gemstone.
Sizable diamonds adorn this blue sapphire, exemplifying traditional diamond accents coupled with a colorful contemporary center. The burnished yellow gold richly complements the velvety blue sapphire.
This vintage-inspired ring unites this luxurious ruby — eternal symbol of passion — with the refined art-deco style. These enduring elements mix well with the trendy diamond halo and rose gold metal choice.
Here’s another twist on old meets new: a modern halo-style design with classic baguette accents adorning a striking emerald center. The gallery’s negative space also adds a futuristic dimension.
This bypass design features an interwoven halo that draws the eye to the center stone. The yellow sapphire and yellow gold combination offers a trendy look we see in gemstone engagements.
Simple and focused, this geometric shank with diamond accents directs attention to the aquamarine center stone held with pronounced white gold prongs.
How are gemstone engagement rings received in your area? What are your bestselling styles geared toward Millennials? Let us know in the comments below! Here are a few suggestions if you’d rather make a classic statement with a trendy twist.